Remove Consulting Remove eBook Remove Research Software Remove Weak Development Team
article thumbnail

VR In UX Research: All You Need To Know About VR User Testing

UX Studio

Disruptive technologies such as virtual reality and augmented reality radically change how we behave and interact with our world. As a consequence, they open up interesting new territories in UX research, too. VR in UX research can serve as an individual tool to explore user needs and test complex user experiences.

article thumbnail

How to get stakeholder buy-in for user research: 31 expert tips

Userzoom

Armed with the proper tools, guidance and methods of communication, you should be able to convince anyone within your organisation about the value of user research and the positive impact it will have on the bottom line – without resorting to cattle-prods, lies or locking yourself in the stationery cupboard and having a very loud cry.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Product-Led Growth Is a Misleading Name

The Product Coalition

Photo by cottonbro studio on Pexels When I started Infinify, I told the world I am shifting to product consulting. I knew what I really wanted to do, and the way I understood the term ‘product consulting’ described it quite well. The market, however, understood it differently. That’s the whole reason VCs invest in startups.

Naming 127
article thumbnail

Make New Product Features Stick

The Product Guy

Guest Post by: David Parmelee, Digital Strategy Consultant. A marketer or market researcher may view patterns in terms of demographics and buying activity. A user researcher or other UX practitioner may group users by patterns in their behavior, both inside and outside your product. Our app is now integrated with [Maps App X]”?

article thumbnail

How I Invented the Google Assistant

The Product Coalition

On the on-site interview day, one of the interviewers asked me the following question: if you had all of Google’s resources and no other constraints, which product would you develop? My answer was: I would develop a voice interface for the computer (it was before the smartphone era). I was really afraid of this question.

article thumbnail

Do Your Customers Really Want to Pay Less?

The Product Coalition

A customer persona is a great tool here since it helps you get into their general mindset and not just the specific interaction with your product. In one of my early career roles, I was brought into the company as a development team leader with a very specific task they wanted me to lead.

article thumbnail

Strategic Debt Is the Silent Killer of Startups

The Product Coalition

So they do all sorts of validations and deep analysis processes: market research, business plan, competitive analysis, and so on. They always need something you haven’t developed yet. Unlike what one might think, this is a really bad sign. They don’t want to start before what they have is crisp enough. And guess what?