Beyond “Cheaper, Faster, Better”?—?Vertical Integration for Startups
The Product Coalition
MARCH 23, 2022
I apply this lens to a startup that develops solutions in the health-tech market. While this article focuses on startups in B2B markets, we can extend it to B2C and B2B2C, while some considerations might be different. Microsoft, for example, depends on manufacturers (Dell/HP) and retailers (Best buy) to sell its software.
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