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Beyond “Cheaper, Faster, Better”?—?Vertical Integration for Startups

The Product Coalition

I apply this lens to a startup that develops solutions in the health-tech market. While this article focuses on startups in B2B markets, we can extend it to B2C and B2B2C, while some considerations might be different. Microsoft, for example, depends on manufacturers (Dell/HP) and retailers (Best buy) to sell its software.

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Leverage Marketing’s Expertise

Pragmatic Marketing

Product management and product marketing professionals shouldn’t tell marketing teams how to generate leads; they should focus on problems in product growth and let marketing design the appropriate campaigns. Who must be consulted? For example, consider RFPs. Who is responsible? Who is informed?

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Leverage Marketing’s Expertise

Pragmatic Marketing

Product management and product marketing professionals shouldn’t tell marketing teams how to generate leads; they should focus on problems in product growth and let marketing design the appropriate campaigns. Who must be consulted? For example, consider RFPs. Who is responsible? Who is informed?

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Positioning Jujitsu | April Dunford | BoS Conf Online Europe 2020

Business of Software Conference

April is an expert marketing practitioner turned executive consultant and author who helps technology companies make complicated products easy for customers to understand and love. She is a globally recognized expert in Positioning and Market strategy. make sure your customers understand who your REAL competition is.

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The Startup Lifecycle: How To Win At Each Stage

The Product Coalition

by Sergey Kizayn, CTO, Intetics. No Market Need. No market need for the product or service. There also has to be a definitive target market and need for the solution. Stage 1: Bring In The Consultants Partnering with the right consultant during the ideation phase of your startup has several crucial benefits.

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2021 in conversation: Learnings from the podcast

Intercom, Inc.

Will Larson , CTO of Calm. Des Traynor , Co-founder and CTO of Intercom. In this episode of Inside Intercom, our Director of Brand Marketing Sarah Tran had the honour of sitting down with Amanda for a chat about how governments can leverage technology to build better services and empower its citizens.

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The Unintentional Career of John Cutler

Mind the Product

For example, if you believe strongly psychological safety you will attribute company success to psychological safety. For example, if I’m doing lots of one-on-one coaching sessions then I would view this as research and ask myself how can I scale this delivery? But that’s often one factor of many in a successful company.

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