article thumbnail

53 Questions Developers Should Ask Innovators

TechEmpower - Product Management

Still, if you’re a business leader and your developers haven’t asked you these questions, look for a Fractional CTO to help navigate the critical early stage of development. Can you provide specific examples of different types of customers, what they need, and what the system will do for them? Who are the customers?

article thumbnail

The Benefits of DevOps for Legacy Businesses in the Digital Age

Valerian Tech

In this article, we'll explore the benefits of DevOps for legacy businesses and how a Fractional CTO can help overcome the challenges of DevOps adoption. How can a Fractional CTO help legacy businesses implement DevOps practices? Finally, a Fractional CTO can help legacy businesses develop a roadmap for DevOps adoption.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Beyond “Cheaper, Faster, Better”?—?Vertical Integration for Startups

The Product Coalition

I apply this lens to a startup that develops solutions in the health-tech market. While this article focuses on startups in B2B markets, we can extend it to B2C and B2B2C, while some considerations might be different. Microsoft, for example, depends on manufacturers (Dell/HP) and retailers (Best buy) to sell its software.

Startups 126
article thumbnail

11 Key SaaS Roles and Responsibilities in 2023

Userpilot

Product Marketing Manager: This person is tasked with developing product marketing campaigns , crafting compelling marketing messages, and coming up with ideas to retain customers. For example, a startup might not need a sales manager or a fully-fledged sales team in its early days, but a UX designer is an absolute necessity.

article thumbnail

Leverage Marketing’s Expertise

Pragmatic Marketing

Product management and product marketing professionals shouldn’t tell marketing teams how to generate leads; they should focus on problems in product growth and let marketing design the appropriate campaigns. Who must be consulted? For example, consider RFPs. Who is responsible? Who is informed?

article thumbnail

Leverage Marketing’s Expertise

Pragmatic Marketing

Product management and product marketing professionals shouldn’t tell marketing teams how to generate leads; they should focus on problems in product growth and let marketing design the appropriate campaigns. Who must be consulted? For example, consider RFPs. Who is responsible? Who is informed?

article thumbnail

Positioning Jujitsu | April Dunford | BoS Conf Online Europe 2020

Business of Software Conference

April is an expert marketing practitioner turned executive consultant and author who helps technology companies make complicated products easy for customers to understand and love. She is a globally recognized expert in Positioning and Market strategy. make sure your customers understand who your REAL competition is.