The Product Coalition

DECEMBER 11, 2023

While I was writing this article, one of my consulting clients called me to talk about this dilemma exactly: as their product is getting more mature and allows more functionality, their UX which was something they were super proud of up until now is getting slightly more complex. But do they really need this ?

Customer Experience 78

Customer Experience User Testing Weak Development Team Research Software 78

PMLesson's Ace the PM Interview

APRIL 6, 2020

Product marketing is actually the function for which a traditional marketing degree most prepares you since it covers many of the core marketing responsibilities including messaging, positioning, pricing, and market research. Product marketers are also expected to be creative.

Product Marketing 78

Product Marketing Technical Review User Testing Marketing 78

Bain Public

APRIL 28, 2020

What’s the difference between market sensing and market research, you ask? Market research focuses more on the company perspective, whereas market sensing targets the customer perspective. It’s a tool for developing an organization and responding to market dynamics. But how does this happen?

User Testing 52

User Testing Marketing Customer Feedback Data Visualization 52

UX Studio

JUNE 30, 2023

USA; Europe $70 – $90 / hr Website design, UI/UX design, Research, Website Audit, Mobile App Design, Consulting, Expert Review Studio 22 Design Studio 22 Design is a creative design firm located in the San Francisco Bay area. Consulting: Our experts can help you get a holistic overview of your product development process.

Research Software 60

Research Software Feedback Software Analytic Tools Reporting Tools 60

Intercom, Inc.

NOVEMBER 20, 2018

Again the goal here is to treat this stage of the process as primary market research. Identify a market specific methodology. Where do they look for solutions like yours (this can help inform your marketing team as to where they should be concentrating their marketing budgets.). How do they describe the category?

Feedback Software 178

Feedback Software Research Software Startups Product Research 178

Usersnap

SEPTEMBER 12, 2023

In reality, there are a lot more variables to pricing that you can experiment with, especially if you publish your pricing on your marketing page. This is also why we suggest your pricing research should expand to understanding your most important features, how you present your packages, etc.

Product Research 52

Product Research User Testing Research Software Feedback Software 52

Userzoom

DECEMBER 17, 2019

Harry Brignull, User Experience Consultant, brignull.com. Even so, I don’t believe a presentation will change their views. What can you do instead of a presentation? Well-presented analytic data can also be powerful. Your research should be assisting the top priorities of the company. Do one project really well.

User Testing 122

User Testing Research Software Product Research Customer Feedback 122

Intercom, Inc.

JANUARY 14, 2021

I got my master’s in computer science back in Prague, then I ventured into the world of consulting and spent several years at Accenture. You have frameworks, look at market dynamics, do practical research, and advise companies on how to use these frameworks. I was into math and physics, and that led me to computer science.

Feedback Software 225

Feedback Software Research Software Analytic Tools Product Strategy 225

freshtrax

AUGUST 31, 2021

Gaps between the future we want to achieve and the present. Jensen Barnes: Design Consulting. We help companies bridge market opportunities by localizing the experience, content, and product. That is, to fill in the gaps that society, companies, and users have. Sensory gaps between design and business.

User Testing 105

User Testing Research Software Branding Workshop 105

Intercom, Inc.

JUNE 30, 2022

She is the coauthor of Forms that Work: Designing Web Forms for Usability , and she’s been working as a survey consultant for companies and government agencies that want to improve the way they design their surveys.Creating winning forms and surveys has been top of mind for us lately. The thought process behind a survey.

Feedback Software 239

Feedback Software Reporting Tools Research Software User Testing 239

Mixpanel

JUNE 23, 2020

It’s questions that help researchers understand the true nature of their problem—and whether or not their design presents a solution. A seasoned researcher with a passion for data-informed design, Beth leads the user research team at Asana, working closely with the product team to drive the company’s strategy.

B2B 52

B2B User Testing Research Software Product Research 52

Mixpanel

JUNE 23, 2020

It’s questions that help researchers understand the true nature of their problem—and whether or not their design presents a solution. A seasoned researcher with a passion for data-informed design, Beth leads the user research team at Asana, working closely with the product team to drive the company’s strategy.

B2B 52

B2B User Testing Research Software Product Research 52

PMLesson's Ace the PM Interview

MAY 19, 2020

Communication Clear communication is one of the most important traits of being a solid Product Marketing Manager. Whether it's writing a blog post or copy for a website or one-pagers and presentations for sales teams, PMMs are expected to be master communicators. Try writing its launch blog post!

Product Marketing 52

Product Marketing User Testing Marketing Technical Review 52

Product Bookshelf

JANUARY 24, 2017

Fradin leads Spice Catalyst , a consulting company that provides product management and product marketing online courses and bootcamps. That leads to a discussion of personas and market research (including interview questions) and competitive analysis. Lastly, he gives some thoughts on product roadmaps.

Research Software 48

Research Software Analytic Tools Data Visualization Product Research 48

ProductPlan

OCTOBER 24, 2019

The variety of the role is why Joni Hoadley, principal at Lean Product Management Consulting, believes PMs should learn about different personality types. When presenting a roadmap to this person, you will know to keep your discussion streamlined, fast-moving, and focused on high-level outcomes. They’re Always Doing Product Discovery.

Product Research 58

Product Research Product Management Product Manager Weak Development Team 58

ProductPlan

FEBRUARY 21, 2019

As product management consultant Joni Hoadley says: you can define your own product management career path. And they set priorities based on market research and other factors. They relentlessly present product strategy and roadmaps to other departments to boost understanding of what [product management] does.”

Product Management 71

Product Management Product Manager Management Management 71

The Product Coalition

FEBRUARY 6, 2020

How to meet customer expectations As the role of digital marketing has grown, marketers have to reassess their own roles and capabilities. User expectations and pressure on companies have increased: they must be present in multiple channels, generate personalized content and positive user experiences in each of these channels.

Data Visualization 78

Data Visualization Research Software Reporting Tools Analytic Tools 78

Mironov Consulting

APRIL 7, 2018

We all know that a broad sampling of direct users is important, but somehow not as important (or as urgent) as other product tasks at hand: account escalations, rearranged priorities, stories/epics/features, technical spec reviews, launch meetings, budget battles, roadmap presentations, retrospectives, pizza for the team.

User Testing 99

User Testing Customer Feedback Customer Experience Research Software 99

Amplitude

SEPTEMBER 5, 2017

To nurture this relationship, Melissa Perri, a Product Strategy, UX Design, and Process consultant, suggests focusing on the skills each team brings to the table. The product team does market research and zeros in on the ideal target audience while the UX and UI teams focus on creating interfaces that support user experience and engagement.

Analytic Tools 71

Analytic Tools Research Software Reporting Tools Data Visualization 71

Gainsight

FEBRUARY 2, 2024

In this blog, we break down the basic tenets of customer training, outline four traditional training methods that companies use today, and present ways to supplement them with online courses to create more effective customer training programs. ” One-on-One Consulting Most customer training efforts begin as one-on-one consulting.

Education 52

Education User Testing Customer Experience Research Software 52

Product Innovation Educators

DECEMBER 5, 2022

Kristyn is a principal and co-owner of Applied Marketing Science, a Boston-based market research consultancy that helps companies develop better products and services through harnessing the power of customer insights. For example, I was consulting with a company that manufactures accessories for enteral feeding pumps.

Agile 90

Agile Data Visualization User Testing Customer Feedback 90

The Product Coalition

JANUARY 12, 2024

To distinguish between a reporter and a commentator — it’s like the difference between a “ news reporter ” and a “ news presenter ”. Since we’re aware of this, it’s not only our responsibility as editors to protect the quality of the Product Coalition brand, but to set strict standards for what we allow to be presented to our community.

Reporting Tools 100

Reporting Tools Education Research Software Construction 100

The Product Coalition

JANUARY 26, 2024

Future-Backwards Exercise: Bring relevant stakeholders together to imagine the best and worst possible futures that could happen given the company’s current vision, strategy, and market conditions. Consult with existing research, available metrics, and stakeholders and identify the biggest gaps between the current state and the ideal state.

User Testing 105

User Testing Product Research Research Software Data Visualization 105

ProductPlan

MARCH 5, 2021

You may not be presenting product plans across the company, but you’ll be responsible for keeping your peers and manager updated. You’ll be consulted for advice on the process, relationships, tactical moves, etc., Make hard, high-judgment trade-offs between features and speed-to-market. Duties and Responsibilities.

User Testing 132

User Testing Product Research Product Management Product Manager 132

ProductPlan

MARCH 5, 2021

You may not be presenting product plans across the company, but you’ll be responsible for keeping your peers and manager updated. You’ll be consulted for advice on the process, relationships, tactical moves, etc., Make hard, high-judgment trade-offs between features and speed-to-market. Duties and Responsibilities.

User Testing 98

User Testing Product Research Product Management Product Manager 98

DISQO

MARCH 6, 2020

Combining experimentation with market research. Whereas many organizations have deep and meaningful expertise doing large-scale market research, their findings are hitting critical limitations. You don’t have to wait until you have a fully engineered product in the market to get feedback from customers for the first time.

User Testing 52

User Testing Product Research Research Software Feedback Software 52

Revulytics

AUGUST 8, 2019

In these blog posts, we ask the presenters to share their insights - we encourage you to watch the full on-demand webinars for even more details. Walking back announcements that marketing – or worse, the CEO – has made. Consultants like me need a quote from Peter Drucker. Cleaning up others’ mistakes.

Research Software 54

Research Software Product Research User Testing Reporting Tools 54

Intercom, Inc.

MAY 17, 2018

In short, JTBD is a research process that helps uncover a customer’s motivation for buying your product – the “job” your product is“hired” to complete. Today, Bob is President and CEO at The Re-Wired Group , a consultancy that’s helped develop more than 3,500 products and services. The whole project was a massive success.

User Testing 202

User Testing Customer Experience Reporting Tools Research Software 202

Business of Software Conference

SEPTEMBER 3, 2019

One of the challenges is that we’ve learned a ton at Business of Software and as we were preparing this presentation we realized we were starting to try and do the same darn mess that Dharmesh Shah did on his first Business of Software talk where he said he just tried cramming everything that he knew in there. Even when we should have.

Analytic Tools 40

Analytic Tools Marketing Research Software Technical Review 40

DISQO

SEPTEMBER 28, 2018

Instead of presenting product requests as a diktat from above, product managers ought to cultivate a culture of collaboration. And for good reason: they are responsible for their company’s bottom line and for presenting results to shareholders. Below are key takeaways and a recording of the webinar.

Product Research 40

Product Research Data Visualization User Testing Customer Feedback 40

DISQO

SEPTEMBER 28, 2018

Instead of presenting product requests as a diktat from above, product managers ought to cultivate a culture of collaboration. And for good reason: they are responsible for their company’s bottom line and for presenting results to shareholders. Below are key takeaways and a recording of the webinar.

Product Research 40

Product Research Data Visualization User Testing Customer Feedback 40

DISQO

SEPTEMBER 28, 2018

Instead of presenting product requests as a diktat from above, product managers ought to cultivate a culture of collaboration. And for good reason: they are responsible for their company’s bottom line and for presenting results to shareholders. Below are key takeaways and a recording of the webinar.

Data Visualization 40

Data Visualization Product Research User Testing User Friction 40

DISQO

NOVEMBER 1, 2016

Product managers diligently consult these stakeholders when explaining customer feedback and deciding on next steps. No internal engineering or design resources are required; no valued customer becomes the victim of a half-baked product; and no legal department needs to be consulted. User feedback never ceases to surprise us.

Data Visualization 40

Data Visualization User Testing Customer Experience Product Research 40

DISQO

NOVEMBER 1, 2016

Product managers diligently consult these stakeholders when explaining customer feedback and deciding on next steps. No internal engineering or design resources are required; no valued customer becomes the victim of a half-baked product; and no legal department needs to be consulted. User feedback never ceases to surprise us.

Data Visualization 40

Data Visualization User Testing Customer Experience Product Research 40

DISQO

NOVEMBER 1, 2016

Product managers diligently consult these stakeholders when explaining customer feedback and deciding on next steps. No internal engineering or design resources are required; no valued customer becomes the victim of a half-baked product; and no legal department needs to be consulted. User feedback never ceases to surprise us.

Data Visualization 40

Data Visualization User Testing Customer Experience Development Team Review 40