Userzoom

DECEMBER 17, 2019

Armed with the proper tools, guidance and methods of communication, you should be able to convince anyone within your organisation about the value of user research and the positive impact it will have on the bottom line – without resorting to cattle-prods, lies or locking yourself in the stationery cupboard and having a very loud cry.

User Testing 122

User Testing Research Software Product Research Customer Feedback 122

Antwak Blog

APRIL 15, 2021

What is SIEM software? What do you mean by SIEM software? How does it function and how to pick the right tool for your business? The present Security Information and Event Management (SIEM) software sellers are presenting AI , advanced statistical analysis and other analytical methods to their products.

Analytic Tools 52

Analytic Tools Research Software Data Visualization Events 52

Antwak Blog

APRIL 15, 2021

What is SIEM software? What do you mean by SIEM software? How does it function and how to pick the right tool for your business? The present Security Information and Event Management (SIEM) software sellers are presenting AI, advanced statistical analysis and other analytical methods to their products.

Analytic Tools 52

Analytic Tools Research Software Data Visualization Events 52

Mind the Product

NOVEMBER 13, 2017

Jordan Bergtraum is a management consultant with over ten years of experience in the B2B SaaS industry, mostly as a head of product for various organizations in the legal, education, facilities management, and pharmaceutical spaces. Tesla vs Software Companies. Not one person in the audience raises their hand. This is normal.

Research Software 122

Research Software Product Management Product Manager Management 122

The Product Guy

OCTOBER 9, 2018

First, I did not know how to frame, develop and present product strategy in a systematic way, and second, as a startup, my company has not historically had a good track record of strategy being developed outside of senior management (read: founder). What systems/metrics/processes do we need to measure and track winning? How do we win?

Weak Development Team 130

Weak Development Team Product Strategy Strategy Development 130

Intercom, Inc.

JUNE 30, 2022

Caroline Jarrett became interested in forms around 30 years ago while delivering optical character recognition systems to the UK Inland Revenue, which included processing tax forms. It didn’t work very well, and it turned out it was because people made honest mistakes when filling in forms that the technology couldn’t read.

Feedback Software 239

Feedback Software Reporting Tools Research Software User Testing 239

PMLesson's Ace the PM Interview

APRIL 6, 2020

Product marketing is actually the function for which a traditional marketing degree most prepares you since it covers many of the core marketing responsibilities including messaging, positioning, pricing, and market research. Product marketers are also expected to be creative.

Product Marketing 78

Product Marketing Technical Review User Testing Marketing 78

Mixpanel

JUNE 23, 2020

Simply put, one of the most important jobs of an experience researcher is to ask questions. It’s questions that help researchers understand the true nature of their problem—and whether or not their design presents a solution. Begin with research grounded in empathy and accountability.

B2B 52

B2B User Testing Research Software Product Research 52

Mixpanel

JUNE 23, 2020

Simply put, one of the most important jobs of an experience researcher is to ask questions. It’s questions that help researchers understand the true nature of their problem—and whether or not their design presents a solution. Begin with research grounded in empathy and accountability.

B2B 52

B2B User Testing Research Software Product Research 52

Amplitude

SEPTEMBER 5, 2017

As a mobile product manager, you have to stay abreast of the market and make adjustments quickly. With new apps and platforms, the face of tech is changing quickly. For instance, if you have a weight loss app it makes more sense to add a calorie counter versus a sleep tracker. Understanding app release trajectories.

Analytic Tools 71

Analytic Tools Research Software Reporting Tools Data Visualization 71

Bain Public

APRIL 28, 2020

Using Market Sensing and Knowledge Creation. Market sensing is a research technique involving the collection of qualitative data through interviews, focus groups and questionnaires to help understand the external market. What’s the difference between market sensing and market research, you ask?

User Testing 52

User Testing Marketing Customer Feedback Product Research 52

freshtrax

AUGUST 31, 2021

Gaps between the future we want to achieve and the present. Incidentally, almost all of this process was done remotely, using online tools to connect the teams in Japan and the US. In a world of technology, we dared to use a symbol that looks like a Japanese stamp (hanko), aiming to achieve a balance between digital and analog.

User Testing 105

User Testing Research Software Branding Workshop 105

The Product Coalition

DECEMBER 11, 2023

A customer persona is a great tool here since it helps you get into their general mindset and not just the specific interaction with your product. As a good product-leader-to-be (although I didn’t know it at the time), I asked them why did they want to do it, and then performed market research to understand the problem better.

Customer Experience 78

Customer Experience User Testing Weak Development Team Research Software 78

The Product Coalition

JANUARY 26, 2024

Twenty five mini-research ideas for finding something meaningful to work on. In the perfect world, product managers have all the time, resources, and skills to do impeccable, in-depth market and user research. So let’s talk about mini-research. Think of research as digging for gold. There is only the real world.

User Testing 102

User Testing Product Research Research Software Data Visualization 102

Mironov Consulting

APRIL 7, 2018

I speak/write incessantly about the importance of product managers talking directly with their users and buyers (collectively “customers”), not mediated through Sales, Marketing, Customer Success, User Experience, or stray notes posted to Salesforce. They get their market information second-hand. Some tools in my kit: 1.

User Testing 99

User Testing Customer Feedback Customer Experience Research Software 99

Product Bookshelf

JANUARY 24, 2017

Fradin leads Spice Catalyst , a consulting company that provides product management and product marketing online courses and bootcamps. The core of the book is Fradin’s SPICE framework: Product Market Strategy, Process, Information, Customers, Employees, Systems and Tools.

Research Software 48

Research Software Analytic Tools Data Visualization Product Research 48

The Product Coalition

FEBRUARY 6, 2020

After all, when you know exactly what metrics are growing, what market leaders are betting on, how and what budgets are spent, what marketing solutions are chosen, what practices should be implemented and what to focus on in the near future, life becomes better. Build a multi-channel personalized communication system.

Data Visualization 78

Data Visualization Research Software Reporting Tools Analytic Tools 78

Gainsight

FEBRUARY 2, 2024

Technology companies are producing more complex software, which can often overwhelm customers during the onboarding process. As a result, it’s common for these customers to quickly abandon new platforms. These are just the tools, however. They’re not just creating great users of their software.

Education 52

Education User Testing Customer Experience Research Software 52

PMLesson's Ace the PM Interview

MAY 19, 2020

Communication Clear communication is one of the most important traits of being a solid Product Marketing Manager. Whether it's writing a blog post or copy for a website or one-pagers and presentations for sales teams, PMMs are expected to be master communicators. Try writing its launch blog post! What about if it was B2C or B2B?

Product Marketing 52

Product Marketing User Testing Marketing Technical Review 52

ProductPlan

OCTOBER 24, 2019

They take the time needed to work with their user personas, explore their problems, listen to their concerns, and think of solutions. The variety of the role is why Joni Hoadley, principal at Lean Product Management Consulting, believes PMs should learn about different personality types. Effective PMs hone their leadership skills.

Product Research 54

Product Research Product Management Product Manager Weak Development Team 54

The Product Coalition

JANUARY 12, 2024

To carry out our mission, coalition founder Jay Stansell determined that our top objective for ProductCoalition.com is to provide a platform for product people to report and share stories about work activities, research, and insights to the broader product management community. It’s all designed for product managers to share insights.

Reporting Tools 97

Reporting Tools Education Research Software Construction 97

ProductPlan

MARCH 5, 2021

You may not be presenting product plans across the company, but you’ll be responsible for keeping your peers and manager updated. Contributing to problem and solution discovery efforts by conducting internal stakeholder and customer interviews and research, and developing and running experiments to validate concepts.

User Testing 132

User Testing Product Research Product Management Product Manager 132

ProductPlan

MARCH 5, 2021

You may not be presenting product plans across the company, but you’ll be responsible for keeping your peers and manager updated. Contributing to problem and solution discovery efforts by conducting internal stakeholder and customer interviews and research, and developing and running experiments to validate concepts.

User Testing 98

User Testing Product Research Product Management Product Manager 98

Product Innovation Educators

DECEMBER 5, 2022

Agile teams need to know what they are developing, and VOC is a tool for understanding what customers need. Kristyn is a principal and co-owner of Applied Marketing Science, a Boston-based market research consultancy that helps companies develop better products and services through harnessing the power of customer insights.

Agile 90

Agile Data Visualization User Testing Customer Feedback 90

DISQO

MARCH 6, 2020

Incumbent companies across every industry have been put on notice: technology upstarts are taking over the Fortune 500 list at an accelerating pace. Combining experimentation with market research. You don’t have to wait until you have a fully engineered product in the market to get feedback from customers for the first time.

User Testing 52

User Testing Product Research Research Software Feedback Software 52

Intercom, Inc.

MAY 17, 2018

In short, JTBD is a research process that helps uncover a customer’s motivation for buying your product – the “job” your product is“hired” to complete. Today, Bob is President and CEO at The Re-Wired Group , a consultancy that’s helped develop more than 3,500 products and services. Now you can see it in the data.

User Testing 202

User Testing Customer Experience Reporting Tools Research Software 202

Revulytics

AUGUST 8, 2019

Revulytics sponsors a series of Product Management Today webinars featuring innovative ideas from top software product management thought leaders. In these blog posts, we ask the presenters to share their insights - we encourage you to watch the full on-demand webinars for even more details. They’re solutions people.

Research Software 54

Research Software Product Research User Testing Reporting Tools 54

Business of Software Conference

SEPTEMBER 3, 2019

How does a bootstrapped software company effectively market especially when its founders despise (and, in fact, suck at) sales and marketing? They offered solutions and suggestions for Sys Admins via content in blogs, KB’s, videos and webcasts. Now, we are a systems management solution. Upcoming Events.

Analytic Tools 40

Analytic Tools Marketing Research Software Technical Review 40

DISQO

SEPTEMBER 28, 2018

In large organizations, building a great product takes even more than an acute focus on customers, exhaustive research to pain points, and continuous experimentation. Instead of presenting product requests as a diktat from above, product managers ought to cultivate a culture of collaboration.

Product Research 40

Product Research Data Visualization User Testing Customer Feedback 40

DISQO

SEPTEMBER 28, 2018

In large organizations, building a great product takes even more than an acute focus on customers, exhaustive research to pain points, and continuous experimentation. Instead of presenting product requests as a diktat from above, product managers ought to cultivate a culture of collaboration.

Product Research 40

Product Research Data Visualization User Testing Customer Feedback 40

DISQO

SEPTEMBER 28, 2018

In large organizations, building a great product takes even more than an acute focus on customers, exhaustive research to pain points, and continuous experimentation. Instead of presenting product requests as a diktat from above, product managers ought to cultivate a culture of collaboration.

Data Visualization 40

Data Visualization Product Research User Testing User Friction 40

DISQO

NOVEMBER 1, 2016

That’s why two years ago we started building Alpha , a platform for Fortune 500 product teams to turn hypotheses into customer insight within 24 hours without having to tap any internal capabilities or navigate compliance obstacles. Recently, they collectively surpassed 2,000 experiments on our platform!

Data Visualization 40

Data Visualization User Testing Customer Experience Product Research 40

DISQO

NOVEMBER 1, 2016

That’s why two years ago we started building Alpha , a platform for Fortune 500 product teams to turn hypotheses into customer insight within 24 hours without having to tap any internal capabilities or navigate compliance obstacles. Recently, they collectively surpassed 2,000 experiments on our platform!

Data Visualization 40

Data Visualization User Testing Customer Experience Product Research 40

DISQO

NOVEMBER 1, 2016

That’s why two years ago we started building Alpha , a platform for Fortune 500 product teams to turn hypotheses into customer insight within 24 hours without having to tap any internal capabilities or navigate compliance obstacles. Recently, they collectively surpassed 2,000 experiments on our platform!

Data Visualization 40

Data Visualization User Testing Customer Experience Development Team Review 40