PMLesson's Ace the PM Interview

APRIL 6, 2020

Product marketing is actually the function for which a traditional marketing degree most prepares you since it covers many of the core marketing responsibilities including messaging, positioning, pricing, and market research. Product marketers are also expected to be creative.

Product Marketing 78

Product Marketing Technical Review User Testing Marketing 78

Userpilot

FEBRUARY 17, 2021

What: 1,500 tech product managers and product developers gather online at one of the world’s largest product management & development conferences. India Software Product Management Summit. Product Management in a Digital World, and more. Mind the Product Digital APAC. Source: Spmsummit.org/india.

Research Software 98

Research Software User Testing Product Research Analytic Tools 98

Mind the Product

OCTOBER 17, 2019

Digital consultancy Red Badger designed and built ShareThyme, a platform to connect generations through cooking, at speed. We considered a number of hot topics, trends, technology and life certainties, and generated 150 ideas. The positive feedback we got was overwhelming, and we knew we had validated our idea.

User Testing 78

User Testing Research Software Feedback Software Product Research 78

Mind the Product

APRIL 27, 2017

A separate set of both written and visual techniques can be used to define solutions that should be implemented in software to address the pain points. Recently it has become more common to move from only “defining solutions” to also “detailing problems”. Personally, I get positive results from detailed written requirements.

Framework 109

Framework User Testing Research Software Feedback Software 109

Usersnap

JULY 22, 2019

Who doesn’t like to use a product that looks pretty? Yet as a software company owner or product manager, you hesitate to put time and budget into UI/UX design? The questions lingering in your mind may be: How important is design to product success? This ultimately helps increase the number of people using your product.

User Testing 88

User Testing Customer Experience Product Research Feedback Software 88

Business of Software Conference

SEPTEMBER 7, 2022

Developer Productivity! Developing great product people Developing the team Displaying PDF files and Medieval History Doing the right thing Doom3 DXP Ecosystem Building Education Entering new markets Enterprise Data Enterprise Software (Higher Ed) F1 Forging stronger teams in a remote work place. SaaS growth.

Research Software 10

Research Software Feedback Software User Testing Data Visualization 10

Gainsight

OCTOBER 7, 2019

Customer success has taken the business world by storm, and not just in tech and SaaS. Top research and analyst firms, including, HBR , Forrester , SiriusDecisions , and Gartner have recognized the practice and endorsed it as a revenue-generating business discipline. We can directly correlate an input with an output or vice.

Research Software 13

Research Software Reporting Tools User Testing Customer Experience 13

Userpilot

JANUARY 14, 2024

In particular, we look at: What the product manager’s role involves Their main responsibilities Common product management positions Tips on how to advance your PM career Let’s dive in. They also manage the product launch and track product performance throughout its lifecycle.

Data Visualization 97

Data Visualization Analytic Tools Research Software Feedback Software 97

Product Innovation Educators

APRIL 29, 2024

Successful product innovation is challenging because it doesn’t just happen by accident. Your competency with these concepts in the Body of Knowledge helps equip you to turn this around and be more successful creating products customers love and that generate revenue for your organization.

User Testing 117

User Testing Product Research Research Software Finance 117

Business of Software Conference

OCTOBER 11, 2023

For example: a statement such as “Our company makes a cheap product with few features and great support” Pair with opposites and identify choices that companies make Act like a lawyer: make a great case for the opposition Extract choices: refine these choices into intelligent decisions that could have been made Identify attributes — there are no strengths (..)

Research Software 40

Research Software Feedback Software Analytic Tools User Testing 40

BrainMates

APRIL 30, 2018

Clive Lam, Consultant Product Manager at Brainmates. Jen Marshall: An executive in a large Telco has come up with a new product idea. This new idea is going to leverage artificial intelligence to better serve B2B customers with targeted advertising solutions to end customers, or real people out on the street.

Fractional CTO 40

Fractional CTO User Testing Product Research Research Software 40

Userpilot

JULY 27, 2022

Ever wondered why product lifecycle marketing is that important for SaaS? Every product goes through a life cycle from the moment it enters the market until the end. The marketing plan must include strategies for every phase of a product’s lifecycle to be successful. Product Lifecycle vs. BCG Matrix.

User Testing 92

User Testing Feedback Software Analytic Tools Research Software 92

Business of Software Conference

MARCH 24, 2021

Jason Fried is co-founder of Basecamp, a private company based in Chicago that builds the best web tools possible with the least number of features necessary. The launch of Hey, Basecamp’s new email service, has become one of the most talked about product launches of 2020- not least because of the very public fight with the Apple store.

Feedback Software 40

Feedback Software Research Software User Testing Data Visualization 40

ProductPlan

APRIL 23, 2019

To provide a consistent communications platform for every employee, most companies hold some form of staff meeting on a semi-regular basis. It’s the perfect platform for raising the profile of the product management organization, and asserting its importance. The question shouldn’t be “why should we include a product update?”

Feedback Software 73

Feedback Software Research Software Product Management Product Manager 73

Roadmunk

OCTOBER 5, 2017

So we spoke to three product marketing managers to explain how they approach product releases while working in conjunction with product management. Each product marketing leader walks us through a typical product launch. Launch templates vary by priorities.

Product Marketing 55

Product Marketing Marketing Product Research Research Software 55

ProductPlan

MAY 21, 2019

Continuing to exist as a separate product because it has a distinctive brand or market, or it simply makes more sense to maintain as a standalone offering. Sunsetting your product because the acquirers were far more interested in acquiring talent, technology and/or customers than the product you manage.

User Friction 67

User Friction Research Software User Testing Customer Experience 67

The Product Coalition

NOVEMBER 6, 2019

Product Roadmaps are some of the most important product tools. Learn how to create your product roadmap in 2019, including 5 templates you can get inspiration from. Tools are like the anchors that serve to rein in inspiration, focus and achieve your goals. What Should I Include on a Product Roadmap?

Roadmap 62

Roadmap Data Visualization Technical Review User Testing 62

The Product Coalition

DECEMBER 20, 2018

Product Management is one of the toughest jobs out there. You are supposed to coherently navigate the development, design, and marketing of a product. Tools are like the anchors that serve to rein in inspiration, focus and achieve your goals. That said, a Product Roadmap is a good tool to actually anticipate mistakes.

Roadmap 60

Roadmap Data Visualization User Testing Technical Review 60