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A Guide to Customer Retention: Importance, Strategies & Metrics

Userpilot

Customer retention is vital for product success and business profitability. You will also learn how to build a retention strategy, what metrics to track, and 10 bulletproof retention tactics for SaaS companies. TL;DR Customer retention is the ability to keep your customers actively using their products.

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PLG Marketing: How Product-Led Strategy Drives Marketing Success

Userpilot

With so many product marketing strategies floating around the SaaS world, it can be hard to identify the right one. TL;DR Product-led growth brings lower acquisition costs, shorter sales cycles, higher retention rates, and more satisfied customers. First of all, PLG strategies use the product as the primary marketing channel.

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15 Best In-App Messaging Examples To Improve Customer Engagement In SaaS

Userpilot

Product communication through in-app messaging is crucial, as it can influence user behavior or promote a new feature. Here are some examples of in-app messaging that will help you make the most of personalized messages and help users feel like you care about their job-to-be-done or JTBD. What is in-app messaging?

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How to Improve Cross-Selling: Strategies For SaaS Businesses

Userpilot

It’s much easier to sell to existing customers than to win over strangers, but how exactly do you cross-sell to SaaS users? This article answers your questions with proven cross-selling strategies and examples from top SaaS companies. Use contextual automated in-app messages to cross-sell to engaged users.

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How to Drive Mobile Customer Engagement and Increase Product Feedback

Alchemer Mobile

Of course, there are exceptions to every rule, but these generalizations are a great starting point to make informed decisions. Truly powerful mobile customer engagement comes from hyper-specific brand interactions. Past behaviors and mobile customer engagement history.

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How to Reduce Customer Churn Rate: 17 Effective Strategies

Userpilot

Attrition is the bane of every subscription business; low retention rates will result in a duce and the customer lifetime value and revenue will plummet. But you can turn all that around with the right strategies. Weak customer relationships (resulting from not listening through regular customer feedback surveys ).

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Sharpen your support strategy with the new Conversational Support Funnel report

Intercom, Inc.

With increasing conversation volumes and mounting customer expectations, support teams need a way to ruthlessly optimize their support strategy for maximum efficiency and CSAT. How many proactive support messages are you sending versus how many people are seeking support?