Course Differentiation Sales Training 
The Secret PM Handbook
OCTOBER 9, 2018
Putting product managers on the sales team can lead to no new products to sell down the road! The danger, of course, is that normally the work we do today is what enables the sales organization to have products to sell in six months, or next year. Of course, so does not selling enough this quarter. Click To Tweet.
Product Management University
AUGUST 5, 2019
Of course not. Sales Training. The goal is to make sure sales dialogues lead with a strong vision and a differentiating value story that’s supported by all products. When it comes to sales training, products play a supporting role, not a leading role. Stay in that mindset for another minute.
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Product Management University
FEBRUARY 25, 2020
Of course not. Sales Training on Customers vs. Products. The goal is to make sure sales dialogues lead with a strong vision and a differentiating value story that’s supported by all products. When it comes to sales training, products play a supporting role, not a leading role.
Amplitude
MARCH 11, 2020
You can create sales training and prepare go-to-market plans for upcoming feature launches months in advance. This involves defining the core user(s), articulating the user’s “ jobs to be done “, and identifying how the company is differentiated. This way the team can course-correct, if needed, and surprises are minimized.
Pragmatic Marketing
OCTOBER 11, 2019
You know, I think we always want to tell an interesting and unique and differentiated story but we don't want to just make it up. So as part of your launch plan to then do you have a sort of sales enablement and sales training piece of it that your group handles? Awesome and take the pragmatic product marketing course.
Pragmatic Marketing
OCTOBER 11, 2019
You know, I think we always want to tell an interesting and unique and differentiated story but we don't want to just make it up. So as part of your launch plan to then do you have a sort of sales enablement and sales training piece of it that your group handles? Awesome and take the pragmatic product marketing course.
Business of Software Conference
NOVEMBER 30, 2020
What they’re doing is they’re teaching for differentiation. They’re teaching for differentiation. What’s their ideal customer, their ideal customer is someone who’s a little bit more sophisticated on the sales training bit, right. And you’ve got a head of sales enablement.
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