PMLesson's Ace the PM Interview

MAY 5, 2020

So, what’s the difference between a Product Manager (PM) and a Product Marketing Manager (PMM)? Both Product Managers and Product Marketing Managers often work very closely together and share project ownership, they generally have different sets of responsibilities that require different skill sets.

Product Marketing 52

Product Marketing User Testing Marketing Analytic Tools 52

PMLesson's Ace the PM Interview

APRIL 25, 2022

Have you recently been invited to a product marketing manager interview? But an interview is, of course, only the first step. One of the best and first things you should do is review the most common product marketing interview questions and answers. What's your favorite marketing campaign?

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Product Marketing Marketing Research Software User Testing 52

Userpilot

SEPTEMBER 29, 2023

The product development process is part art, part science, and all important to the success of your SaaS. In this article, we've got a comprehensive review of the entire product development process. While product development describes the process of creating the product itself (i.e. Ready to get started?

User Testing 105

User Testing Feedback Software Research Software Product Research 105

Userpilot

JULY 23, 2023

Key members of the GTM team: Go-to-Market Manager: Responsible for overseeing and coordinating the entire GTM process , ensuring alignment across go-to-market teams and successful product launches. For most companies, the go-to-market team includes the GTM Manager and product, marketing, and sales folks.

Research Software 96

Research Software Data Visualization User Testing Marketing 96

The Product HQ

MAY 10, 2024

On the communication and management side of things, meanwhile, you’ll need to liaise with multiple teams and ensure everyone follows the product roadmap to completion. You must also understand the technical elements that condition your product’s development. To do this, there are various courses available.

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Artificial Inteligence Reporting Tools Research Software Technical Review 52

The Product HQ

MAY 10, 2024

Additional areas include: Background or knowledge in Agile methodology Business skills Data analysis Market research skills Problem-solving Product roadmap development Solid communication skills Strategic thinking To get you started, check out our PMHQ Technical Product Manager Courses.

Customer Experience 52

Customer Experience Data Visualization User Testing Reporting Tools 52

Userpilot

JUNE 9, 2021

Are you thinking about a career in product, but you’re not sure whether you should pursue Product Marketing or Product Management? To explain the difference in the simplest of terms: Product Managers build product features and Product Marketers promote them to their audience and users.

Analytic Tools 52

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The Product HQ

MAY 10, 2024

In the conceptualization phase, product managers must identify the vision, mission, and requirements that will condition how a team builds out a product. To do so, startup product managers will need to conduct market research to maximize product-market fit. And don’t forget to practice what you learn.

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Startups Customer Experience User Testing Technical Review 52

Userpilot

OCTOBER 25, 2022

Product managers conduct primary and secondary market and customer research to find the target market and identify opportunities that existing products don’t satisfy. Goals are important aspects of the product strategy. They tell the product management team what they need to achieve.

Product Research 98

Product Research User Testing Customer Feedback Research Software 98

Userpilot

NOVEMBER 14, 2022

Develop and prioritize the roadmap to give structure to product development. When launching the product , consider a small-scale beta launch first. Keep track of the product-market fit and iterate to maintain it. What about product strategy? Product plan vs go-to-market (GTM) plan.

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Product Research User Testing Research Software Onboarding KPIs 98

The Product HQ

APRIL 20, 2024

While there are several approaches to product development, there are five main phases that a product team has to go through to guarantee the project’s success: Research: In this stage, product managers investigate both their product market as well as the needs of possible users.

Research Software 52

Research Software Feedback Software Analytic Tools Customer Experience 52

Userpilot

JULY 24, 2023

An effective product launch checklist includes the following: Define your target audience and build out your user personas. Conduct market research to identify competitors and determine avenues for product differentiation. Craft your product positioning statement. Launch your product. Sample user persona.

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Userpilot

OCTOBER 21, 2022

Product managers are responsible for the overall product success throughout its lifecycle. The product management role is very complex. Product managers carry out market research, lead product discovery , oversee the development teams as they are working on the solutions, and coordinate the product launch.

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Userpilot

MARCH 8, 2022

Andrea’s unique perspective and critical thinking have led her to contest a number of well-established notions in Product Management: from NPS, through KPIs and OKRs , Product Roadmaps , to Product Prioritization Framework – Andrea takes no prisoners. Susan’s largest contributions to the Product Management field.

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Userpilot

SEPTEMBER 11, 2023

A soft launch releases the product to a limited audience, a minimal launch releases only a limited feature set, and a full launch releases the full product to everyone. It involves market research, goal setting, and the development of your go-to-market strategy. Sample user persona for a product marketer.

Product launches 105

Product launches Product Research Data Visualization Research Software 105

Userpilot

JANUARY 31, 2022

Run continuous market research, discovery, and/or user research to better understand how to solve problems. Platform Product Manager. As a platform product manager, you build the fundamental tools that other teams will build on top of. Innovation Product Manager. Of course, this is a bit of an assumption.

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Userpilot

JANUARY 14, 2023

Product-Market Fit is a measure of how well your product satisfies your user needs. Building the perfect product before launching is not possible. Products achieve success because they solve user problems well. For that, you need product discovery , which involves customer and market research.

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Product Manager in Heels

APRIL 7, 2016

I just wrapped up teaching a 10-week Product Management course at General Assembly in Boston, and it was an amazing experience. The 24-student class had people in Product Management roles, people launching products of their own and people hoping to get into Product Management.

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Userpilot

APRIL 6, 2023

Use opportunity solutions trees to align the problems you try to solve with product goals. Pick the right prioritization framework and make data-driven prioritization decisions to manage the roadmap. Failure to reach product-market fit Overengineering often delays the moment companies reach product-market fit.

Feedback Software 105

Feedback Software Analytic Tools Research Software User Testing 105

Userpilot

NOVEMBER 21, 2022

The insights from the market research feed into the go-to-market strategy. This outlines how to launch the product to the right clientele at the right time. While developing the GTM strategy , they work with the marketing team to select the best ways of promoting the products.

Product launches 98

Product launches Product Research User Testing Research Software 98

ProductPlan

APRIL 2, 2019

People aren’t used to buying this product so the focus is on creating awareness and communicating its benefits so people want to actually buy it. Once the product begins gaining a bit of traction, product teams must understand who’s really using it and which aspects of the product are resonating most.

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Onboarding KPIs User Testing Product Research Technical Review 61

Product Bookshelf

JANUARY 24, 2017

Fradin leads Spice Catalyst , a consulting company that provides product management and product marketing online courses and bootcamps. Fradin worked at both HP and Apple when the product management role was first being defined and has some interesting observations from his time at those companies.

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Product Management University

NOVEMBER 21, 2022

Product portfolio management is the oversight and management of multiple products that target common markets, albeit with more strategic goals in mind. The discipline of product portfolio management, essentially, focuses on two primary factors: The goals of the organization. Product Portfolio Management Organizations.

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The Product HQ

MAY 10, 2024

Defining product strategy Product road map development Leading and managing different types of teams Working with customers to understand their requirements Transforming customer requirements into features and enhancements Hence, having the basic soft and technical skills is not enough to transition toward a group PM.

Customer Experience 52

Customer Experience Product Management Product Manager Research Software 52

Userpilot

AUGUST 15, 2023

A soft launch (or dark launch ) is all about releasing to a limited audience, a minimal launch involves releasing with a limited set of features, and a full launch means releasing your new product in its entirety to the broadest possible audience. Different types of product launch plans Context is everything.

Feedback Software 97

Feedback Software Research Software Analytic Tools Product launches 97

The Product Coalition

SEPTEMBER 23, 2018

I want to address such topics here and show how product roadmaps can help the team collaboratively gather the pieces of work and have a view of long term desired outcomes that afterwards are going to be broken down into sprints, not the other way round. It shows a long term planning for the specific product.

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Roadmap Data Visualization Reporting Tools User Testing 64

Hutwork

APRIL 15, 2018

A product roadmap is a guide that lets you communicate your vision for your product’s future. Some roadmaps show short-term visions of a product, while others show the life cycle of a product over a longer time. This is where a product roadmap software comes in handy.

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Research Software Feedback Software User Testing Roadmap 48

The Product HQ

APRIL 20, 2024

This position carries tremendous responsibility because the product’s entire lifecycle rests on the product manager’s shoulders, from ideation to launch. By enrolling in a product manager course, you have the opportunity to learn fundamental technical skills. But to attain success, they need a clear purpose.

B2B 52

B2B User Testing Research Software Analytic Tools 52

The Product HQ

APRIL 20, 2024

You could volunteer to help a non-profit or small business with international product marketing or you could just do some research on a company’s current product / and show how you might improve it. Oftentimes, we find that this is an easier path vs. looking for a product management job as an outsider.

Customer Experience 52

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Intercom, Inc.

MAY 22, 2019

And then the entrepreneurial bug bit, and I started a bagel company in San Francisco – which as far as product-market fit goes, it was so amazingly easy to get there. Meanwhile, I did a little bit of market research, and I found this problem wasn’t unique to New Relic or SaaS companies or really any size of business.

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Feedback Software User Testing Analytic Tools Research Software 199

ProductPlan

MARCH 5, 2021

In terms of day-to-day work, associate product managers do everything a product manager does, but on a smaller scale. In other words, you may not set the product strategy or own the product roadmap , but you will set priorities for your projects. Compared to a lesser-experienced one (associate product manager, etc.)—but

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User Testing Product Research Product Management Product Manager 132

The Product HQ

APRIL 20, 2024

As product managers, you have to work in a hybrid setting where you manage the strategy and act as an individual contributor. That means a better grasp of market research, a deep understanding of the bigger picture, and an understanding of how it affects the product management department.

User Testing 52

User Testing Research Software Feedback Software Analytic Tools 52

ProductPlan

MARCH 5, 2021

In terms of day-to-day work, associate product managers do everything a product manager does, but on a smaller scale. In other words, you may not set the product strategy or own the product roadmap , but you will set priorities for your projects. Compared to a lesser-experienced one (associate product manager, etc.)—but

User Testing 98

User Testing Product Research Product Management Product Manager 98

Product Talk

APRIL 17, 2024

All product managers report to me, and we have five product teams up and running. It sounds like you are responsible for product, design, and research. And product marketing as well. You had five product teams , a user researcher who was new to the role. Teresa: Okay. Yes, great. Is that fair?

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Business of Software Conference

MARCH 24, 2021

So Basecamp 3 has chat built in, which was actually originally a separate product. But of which, of course, we just changed your minds, and we just launched something new recently, Mark Littlewood (7:00) Because you said at the time, that’s it’s one thing and you change the name of the company. But they’re explained.

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Revulytics

AUGUST 8, 2019

Here’s a key point: product managers put their problems into “planning,” and those problems get converted into items “ready for development,” but we haven’t handed them to developers yet, so we can continuously reprioritize. So if you’re playing catchup, maybe product parity solutions are more important. Here’s another 4-square grid.

Research Software 54

Research Software Product Research User Testing Reporting Tools 54

Userpilot

JULY 18, 2023

Based on the research, PMs develop the long-term product vision and product strategy that are aligned with the overall business strategy. Next, they lead the ideation process and prioritize product and feature ideas. This is essential to build a roadmap that drives the product strategy.

Data Visualization 98

Data Visualization Product Research User Testing Onboarding KPIs 98