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Story-Based Customer Interviews Uncover Much-Needed Context

Product Talk

To answer this question, we want to evaluate their behavior. When asked about our future behavior, we tend to answer based on what we know we should do. When asked about our future behavior, we tend to answer based on what we know we should do. Don’t ask about future behavior. This is an important distinction.

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Ask Teresa: What’s the Difference Between OKRs and Outcomes?

Product Talk

” Here are some of my answers: Key result: Reduce the number of unsold seats in our courses Key result: Sell more books Key result: Grow membership by X% As written, these aren’t great key results. Product outcomes measure a change in customer behavior. Product outcomes measure a change in customer behavior.

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Ask Teresa: How Can You Test a Customer’s Willingness to Pay?

Product Talk

whether it’s about pricing, behavior, or anything else—that response is garbage. ’—whether it’s about pricing, behavior, or anything else— that response is garbage. Instead, we want to observe actual behavior. With demand testing, we want to observe actual behavior. Anytime we ask anybody, “What would you do?”—whether

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Assumption Testing: Everything You Need to Know to Get Started

Product Talk

We cover all of these methods in-depth in our Identifying Hidden Assumptions course. We cover how to phrase your assumptions in our Identifying Hidden Assumptions course. For desirability and usability assumptions, we are typically designing activities that allow us to evaluate customer behavior. What is an assumption test?

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Empower Product Teams with Product Outcomes, Not Business Outcomes

Product Talk

Product outcomes measure human behavior. All business is a bet on future human behavior, so leaders need to define whose behavior will change, how, and how will that lead to more revenue. Leaders must articulate their theory of which humans and/or which behaviors will change, resulting in an increase in revenue.

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The Interview Snapshot: How to Synthesize and Share What You Learned from a Single Customer Interview

Product Talk

When we use our customer interviews to collect specific stories about past behavior, every conversation can uncover dozens of unmet customer needs, pain points, and desires (AKA opportunities). Other times, insights might reflect unique behavior—like for the person who tagged all of his photos. I captured that as a key insight.

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5 Practical Techniques For Improving User Retention

UX Planet

Behavioral triggers Think about the user journey holistically and identify areas where users will need additional help/instructions. Implement behavioral triggers in your communication strategy, such as sending a tutorial email when a user signs up but doesn’t engage with a key feature. Grammarly email triggered by user behavior.