Crowdsource Marketing Product Marketing 
Intercom, Inc.
JUNE 20, 2018
The reality is we have to master both if we want to expand our addressable market and retain our existing customers as they grow. We had to look at the problems our new customers needed to solve with fresh eyes and build a healthy partnership with Product to turn these roadblocks in the sales cycle into solutions that customers would love.
Userpilot
FEBRUARY 28, 2023
There are various types: Net promoter score survey : Would your customers recommend your product? Product market fit survey : How customers would feel if they could no longer use your product? This type of customer feedback form helps you crowdsource ideas for new features from your customer base.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
All About Product Management
MAY 7, 2008
Traditionally when I think of the job of the product manager I think of someone who is half marketing and half engineer – someone who is 50% orientated towards business needs and 50% orientated towards technology. I wrote a blog post a few months ago about Product Management moving into IT/IS departments.
Bain Public
OCTOBER 19, 2021
It’s about setting broad goals for your product and defending your company against current or future competitors. The reality is that your challengers are out there, and many will try to make an identical copy of your product to compete for your TAM (Total Addressable Market). They remain unique in the market and hard to catch.
Bain Public
JUNE 11, 2019
Craft: The Ultimate Product Platform?—?Designed Designed by and for Product Managers Craft is a product management platform for planning and managing products. They help you build products that will truly matter. Take a look at their website to learn more 2. Take a look at their website to learn more 4.
Dear Strategy
MARCH 2, 2020
On this episode of Dear Strategy, we analyze a story about a company that launched a product through a crowdfunding site but didn’t ultimately deliver the product that they originally promised. Find out when crowdfunding works and when it doesn’t, as we explore this growing trend in product marketing.
Lenny Rachitsky
DECEMBER 5, 2023
Quick note/disclaimer: No two apps, or growth journeys, are going to be exactly the same—so these lessons won’t be directly interchangeable, but hopefully you can draw from some of them in making your own product and go-to-market decisions. This translated into incredibly fast adoption at schools.
Expert insights. Personalized for you.
199 
Let's personalize your content