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That maps to titles like Director of Product Management, Group Product Manager, VP of Products, or Chief Product Officer. There may also be some designers or a few developers reporting into such roles, but I’m focused away from CTO and VP Engineering roles where the majority of staff are developers. . We learn by doing.
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In my experience coaching teams, it seems like either the team picks their outcome (with little to no input from leadership) or leadership picks the outcome (with little to no input from the team). Other common responses included the product manager, the sales team, the CTO (again, one of the options), and Directors of Product or Engineering.
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