article thumbnail

Demo Content 101: How to Use It Correctly in SaaS

Userpilot

If you’ve ever signed up for a complex SaaS product, there’s a good chance you’ve seen demo content without realizing it. The value of demo content is perhaps most apparent for early-stage SaaS products with few users, or for products where the value is directly correlated with the presence of other users, such as a social network.

article thumbnail

Customer Experience Management vs Customer Relationship Management

Userpilot

CRM uses specialized software to manage customer relationships, analyze data, and improve outcomes by personalizing services and expecting customer needs. CRM aims to increase sales, retain customers , and enhance satisfaction through managing customer relationships. What is customer experience management (CEM)?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

9 Must-Have Features To Look For In Customer Engagement Platforms (CEPs)

Userpilot

The study showed that companies that get customer success right prioritize technologies that improved customer experience. A Customer Engagement Platform (CEP) is an example of a tech solution that can help you achieve a great customer experience. What is a customer engagement platform (CEP)?

article thumbnail

Catch up with New at Intercom, our fall product launch event

Intercom, Inc.

Meet the five brand-new product innovations that will drive up customer engagement this fall – including our biggest messenger update yet. Now more than ever, businesses need to build strong, long-lasting relationships with their customers to thrive. You need modern efficient tools to make your work faster and easier.

article thumbnail

How to Select the Right Product Toolkit for Your Team

Userpilot

Whether you’re working as part of a product team or part of a larger product organization, having the right set of tools can help you be truly efficient. Process first, tool later. If your process is broken, a tool won’t fix it. Understand and coordinate needs across teams before running towards a shiny new tool.

article thumbnail

What is In-Product Messaging and How Do You Create It? (code-free!)

Userpilot

In-product messaging displays to your customer inside your product while they are using it. The immediacy and relevancy of in-app communication means that it’s a powerful tool for your product marketing department. However, messaging software like Zendesk and LiveChat make this super easy in 2021.

article thumbnail

Messaging Strategies in SaaS: How To Tell the Product Story Through Consistent Messaging Across Different Channels?

Userpilot

Telling the brand story at different touchpoints across the customer journey. Customers move through multiple channels and platforms while interacting with your brand. An authentic message strategy is designed to meet the customer at each step of the customer journey. Pipedrive value proposition.