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Product Judgment: How some people can repeatedly create product success

Intercom, Inc.

Also known as Product Intuition or Product Instinct or Product Taste, it is the idea that you can use your own judgment to (1) accurately predict what your customers need, want and value, and (2) design and ship the right solution for them. Full Product Judgment needs to take in your customers’ perceptions and behavior.

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Ask the Community: What’s a Mistake You Made Early in Your Continuous Discovery Journey?

Product Talk

Leann says she “stumbled into product by accident,” but her educational background (a PhD in I/O psychology) allows her to bring scientific subject matter expertise to her role as product manager. We started continuous discovery in two areas—doing more interviews with our users and focusing on opportunities instead of solutions.

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10 Interactive Software Walkthroughs With Examples

Userpilot

Frustrated trying to design interactive software walkthroughs that drive activation? TL;DR A software walkthrough is the process of guiding users through the main features and processes of a software product. Use walkthrough software to create flows that educate and encourage users to complete tasks.

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Everything just changed: How to keep your customers at the center during turbulent times

Intercom, Inc.

I shared how we’re navigating these big changes, from the immediate impacts on customers, to the implications for our marketing and product plans, and, finally, to our customer communications strategy. In our case, creating value for our customers meant sharing best practices for managing their COVID-19 response.

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521: Leadership Crossroads–What Every Product Manager Must Know Before Their Next Move – with Kimberly Bloomston, CPO

Product Innovation Educators

Growing up in a tech-friendly household with an entrepreneurial father who owned retail businesses gave her early exposure to both technology and business operations. The company operated a software platform for their call center, managing customer communications while ensuring compliance with state regulations.

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What is Marketing Resource Management and How it Can Streamline Your Marketing Efforts?

Userpilot

It is also one of the busiest, most complex departments, often handling many tools, managing multiple campaigns and events, and coordinating with internal and external stakeholders. The centralization promoted by these tools ensures brand assets and marketing materials are easier to find. What is marketing resource management (MRM)?

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Top 15 Customer Engagement Ideas to Improve Retention Rate

Userpilot

There’s no product growth without customer engagement. No matter how intuitive and valuable your product is, customers always need a bit of a nudge to experience its benefits and start using it as a go-to solution to their problems. TL;DR Customer engagement involves all interactions with customers along their journey.