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Customer support is more business-critical than ever. But in today’s fast-paced world, your customer support can only be as effective as the technology that underpins it. Study after study shows that the vast majority of support teams are unhappy with their current customer support tech stacks. Is your tech stack ready?
While customers were already starting to show a clear preference for digital channels such as messaging , COVID-19 amplified this pressure to connect with customers online or risk not connecting with them at all. Technology capabilities were one of the key factors of business success during the height of the COVID-19 pandemic”.
I shared how we’re navigating these big changes, from the immediate impacts on customers, to the implications for our marketing and product plans, and, finally, to our customercommunications strategy. At Intercom, we’re offering our platform for free to any group fighting COVID-19 and its impact on society.
We’ve heard you loud and clear – our customers’ feedback and partnership was our biggest driving force behind today’s product announcements. And if you ask us, the answer to these challenges is in-product communication. Intercom customers typically see a 31% increase in engagement after implementing in-product messages”.
Over the course of the event, we explored our vision and beliefs for the future of customer engagement and communications, and heard from Intercom leaders like CEO Karen Peacock, Co-founder and Chief Strategy Officer Des Traynor, and Chief Product Officer Paul Adams, as well as some of our amazing customers. We’ll help.
Product Roadmap. Next comes the product roadmap. Keep in mind that the roadmap should stay high-level and strategically focused. The roadmap needs to communicate the big picture to the organization — the initiatives that move the needle, expand markets, address competition, and create customer value.
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