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What Exactly is a Product Strategy?

Roman Pichler

Who are the users and, if appropriate, who are the customers? To create a strategy, I might choose middle aged men with busy jobs and an unhealthy lifestyle as the target users. The benefit the product should create for this user group might be to reduce the risk of developing type-2 diabetes.

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10 Product Strategy Mistakes to Avoid

Roman Pichler

When that’s the case, a product is usually progressed based on the features requested by the users and stakeholders. This can result in a Frankenstein product, a product that has a horrible value proposition and offers an awful user experience instead of creating real value for the users and the business.

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AI-Washing

Mironov Consulting

”   1/4 of the stories in last Tuesday’s New York Times business section were AI-related.    Every customer conference and AMA starts with questions about AI.  For perspective, AI has been incubating for a long time – which is typical for currently-hot tech stories.    1.    

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Product Strategy Template: Focus Your Efforts With These 3 Steps

Amplitude

Forty-five percent of all products fail to launch on time, while 20% of that number fail to meet internal targets. If you’re looking for a ready-made template to download and get working on straight away, head here to download yours for free. You can see what your free download will look like, below.

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Heap vs Google Analytics: Which Analytics Tool Is Better?

Userpilot

TL;DR Heap is a data insight platform that helps you analyze customer behavior data. The key differences between Heap and Google Analytics 4 (GA4) are: Heap automatically tracks everything through code installation while GA4 combines both auto-collected and user-defined events. What is Google Analytics?

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4 Ways to Improve In-App CX with Onboarding Techniques 

Alchemer Mobile

Consider these scenarios for a moment: Scenario 1 : Supermarket giant, Tesco launches a mobile app for customers. It serves the purpose of a virtual grocery store for customers who are time-pressed to go and shop physically. Scenario 3: Using futuristic technology can pay handsomely. The results?

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??Shep Hyken on getting customers to come back again and again

Intercom, Inc.

Customer loyalty is the ultimate goal for anyone working in customer experience. And it’s not just about strong retention and recurring revenue, although that’s certainly a plus; it’s knowing the customer won’t quit you over a new competitor with better technology, lower prices, or even a more convenient service.