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Product Strategy 101: The Quickest Way to A/B Test Your Strategy

The Product Coalition

Creating a solid product strategy is an ongoing process, not a one-time effort. Once you created a first draft that you are happy with, it’s time to bring it to the market and iterate according to the feedback you get. But how can you test a strategy? It’s actually simpler than you think.

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What a Customer Journey Really Looks Like

The Product Coalition

The customer journey is such an important tool when building your product strategy. In product-led growth, its importance is even more significant. The initial versions I get as a response are usually so oversimplified that they are useless for any discussion or strategic effort.

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Do Your Customers Really Want to Pay Less?

The Product Coalition

We all want maximum value for minimum effort or cost. In times of an economic downturn, it is very tempting to offer less for lower prices. But is it really what your customers want? Here’s how to look at it in order to make the right decision for your customers. But which one is more important? I decided to meet B.,

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Not Everyone Has to Be Your Customer

The Product Coalition

SplitShire-London-Collection-210062 When I work with companies on sharpening the value proposition and refining the product strategy, one of our information sources for the process is their existing customers. Who they are, why they chose to work with the company, what value they are getting out of the product, etc.

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Your Ultimate Guide To Successful Usability Testing

UX Studio: Product Management

Here we’ll give you some guidelines and best practices, whether you’re just beginning to include usability testing in your processes or are setting out to up your usability testing game. Usability tests check if people can use a product. What is usability testing? What is the purpose of usability testing?

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4 Product Management Certifications that are Worth Your Time

ProductPlan

There’s an abundance of books, podcasts, as well as events at your disposal that cover various product management topics. Learning on the job or via a professional mentorship offers the chance to grow and gain valuable experience. Here’s even more good news: There are many product management certifications and courses available today.

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4 Key Elements of Testing VR

Centercode

But using the Oculus Quest did get us thinking about what goes into Customer Validation for VR and emerging tech. Below is a summary of our discussion on the testing strategies that bring delightful VR products to market. The feedback you get won’t be an accurate reflection of your true customer experience.