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Maximizing Insights by Leveraging the Benefits of Integrating Market Research and User Research

The Product Coalition

Photo by Dylan Gillis on Unsplash Market research and user experience research (UXR) are often confused as being the same thing, but they are actually distinct fields with their own goals and methods. This happened when I started to learn about UXR for the very first time back then in 2020.

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How to do Market Research: a Step-by-Step Guide

Userpilot

Looking for the best way to do market research? From framing your initial question to extracting valuable customer insights, we’ll walk you through the lean market research process step-by-step. Get ready to empower your decisions with real-world market intelligence. Why should you do market research?

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Building a Strong Product Vision and Strategy: A Roadmap to Success

The Product Coalition

How to Achieve Success in Your Product Strategy In today’s rapidly evolving market, having a clear product vision and a well-defined strategy is essential for the success of any tech product. Meanwhile, a robust product strategy lays the roadmap to achieve that vision.

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3 Empowerment Levels in Product Management

Roman Pichler

Level two increases empowerment by adding the authority to determine the features and user experience the product should offer. At the same time, I believe that it is important to look at things the way they are. Before I discuss the three levels in more detail, let me briefly explain why I wrote this article.

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Marketing Data Insights: How To Collect Data and Improve Customer Experience

Userpilot

With marketing insights, product marketing teams can locate marketing channels that bring the most valuable customers. Product managers can use marketing data to improve customer experience. So let’s learn how to collect and act on marketing insights! What is marketing data?

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How to Perform User Needs Analysis For SaaS

Userpilot

What’s the best way to ensure your product hits the right chord with users? A user needs analysis conducted with product analytics data lets you build products that address user pain points and exceed their expectations. In this article, we dig deeper into what user needs analysis is and how you can get started with it.

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How to Design a Product: Steps, Best Practices and Tools

Userpilot

The product design process extends beyond the product designer's role, often requiring cross-functional collaboration among product designers , visual designers, UX designers, researchers, industrial design specialists, marketers, and engineers. Conduct user research to understand your target audience.