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Customer Activation Funnel: How to Get New Users to Experience Value

Userpilot

An effective customer activation funnel can be an extremely powerful way to channel new customers through your product and get them to experience value fast. Activation is one of the most important metrics for product managers and SaaS owners to focus on (and get right). Let’s dive straight into it!

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10 Product Roadmapping Mistakes to Avoid

Roman Pichler

This can be reassuring for customers and stakeholders. But it has the following three drawbacks: A feature-based roadmap can give rise to and strengthen a feature-factory mindset where adding features is more important than creating value and making a positive impact on people’s lives and the business. I don’t think so.

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Product in Practice: Introducing Opportunity Solution Trees at Texthelp

Product Talk

Today’s Product in Practice features a continuous discovery champion who did all three. Tali Melchior , Director of Product Management at Texthelp , was first inspired to experiment with opportunity solution trees in a previous role. It was a great experience,” says Tali. Click the image to see a larger version.

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Customer Experience Improvement: What It Means for SaaS and How to Do It

Userpilot

Curious about customer experience improvement and how to get started for your brand? In this article, you’ll discover: Why the customer experience is key to customer retention and driving business growth, especially for SaaS companies. The 3 main components of customer experience. Look no further.

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How to fix Your Product Goals for Better Human Outcomes

Mind the Product

Hello product designers, this is for you. I want to talk to you about product goals, metrics, and how they get muddled in the product design process, leading to some less than humane outcomes. Whereas those with time to spare were highly likely to stop. But first a little story. The ends justify the means.

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Customer Onboarding Cost in SaaS: Build vs Buy Approach

Userpilot

If you’re a product manager who doesn’t have a firm grasp over your customer onboarding cost, stop right there – you’re putting your business in danger. TL;DR Customer onboarding describes the process of showing your users how to get value from your product or service.

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How to Use Product Goals and Initiatives to Drive and Measure Success

Userpilot

Setting smart product goals is a vital skill for any sensible SaaS owner or product manager to get right. In this article, we’re going to explore what makes an effective product goal, the difference between goals and product initiatives, how to set them and make them work with your product backlog, and more.