This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Listen to the audio version of this article: [link] AI Strategy Benefits My research shows that AI can help you make better strategic decisions faster, at least for certain products. [1] 2] Market Research AI-based tools can discover user and customer trends using predictive analytics.
Productside | Product Management Courses & Training How WellNest Rebooted ProductStrategy (eBook Preview) When product teams get stuck in backlog chaos, stakeholder noise, and reactive shipping, its not a process problem. Its a productstrategy problem. Thats where the Productside Blueprint comes in.
Listen to the audio version of this article: [link] A ProductStrategy System The productstrategy system in Figure 1 consists of four main parts: people, processes, principles, and tools. Having said this, the system in Figure 1 captures the specific productstrategy approach Ive created. [1]
Traditionally, strategy and execution are often viewed as separate, sequential pieces of work that are carried out by different people. For example, a product manager might determine the productstrategy and one or more development teams might be tasked with executing it. I call these outcomes product goals.
As digital transformation advances at a rapid pace, Digital Adoption Platforms (DAPs) have become essential tools for enhancing userexperiences and redefining product management strategies.
Listen to the audio version of this article: [link] What is Product Discovery? Product discovery is the process of “figuring out a solution to a problem we’ve been asked to solve,” writes Marty Cagan. [1] 1] It involves understanding and selecting user needs, exploring solutions, and choosing the most appropriate one.
An effective productstrategy is key to successfully create, enhance, and manage a product. There is no point in worrying about the product details and writing user stories if a sound productstrategy is missing. But what exactly is a productstrategy? Four Artefacts.
Tips for managing global innovation projects Watch on YouTube TLDR In this episode of Product Mastery Now, I speak with Jack Hsieh about successful product development strategies. Jack brings 20 years of experience managing innovation projects at companies like Sony Ericsson and Logitech.
Listen to the audio version of this article: [link] What Information Should a ProductStrategy Provide? I like to think of the productstrategy as a high-level plan that helps you realise your vision and that answers the following four questions: Who is the product for? Do You Need a Strategy for Your Product?
Speaker: Christian Bonilla, VP of Product Management at UserTesting
Every product team wants to build things users love. It’s why breakthrough products rarely happen by accident. Rather, they start with a strong product vision. Getting that vision right is one of the most important responsibilities of the product team. The goal may sound simple, but it’s hard to do.
How product managers can adapt core responsibilities across different organizations and contexts Watch on YouTube TLDR Through his research and practical experience at MasterCard, Nishant Parikh identified 19 key activities that define the role of software product managers.
Below, you’ll find what I believe is the most actionable, specific, and straightforward framework for crafting a strategy, for both your product and your company. As Chandra shares below, his framework sits on top of the best strategy wisdom out there (e.g. What exactly is productstrategy?
They address an existing market, and their growth prospects are limited by your ability to grow the market and capture more market sharethat is, to attract more users and customers. To experience higher long-term growth, your company has to invest in disruptive innovations.
Listen to the audio version of this article: [link] ProductStrategy Discovery Explained What is productstrategy discovery? More precisely, it is the process of developing a productstrategy whose implementation will likely create the desired value and impact.
Ideation, discovery, research, and analysis all inform the development of a productstrategy that evolves iteratively as the product team learns more about customers, their problems, and potential solutions. However, effective communication of productstrategy often presents challenges for product leaders.
First, I did not know how to frame, develop and present productstrategy in a systematic way, and second, as a startup, my company has not historically had a good track record of strategy being developed outside of senior management (read: founder). I admit that in the past, I have been soured on “strategy” as a discipline.
The path from IC to Chief Product Officer isn’t just about gaining more responsibility it’s about transforming how you think about product development, team leadership, and business strategy. It was during this time that Kim discovered her passion for product management.
Listen to the audio version of this article: [link] 1 No Strategy The first and most crucial mistake is to have no productstrategy at all. When that’s the case, a product is usually progressed based on the features requested by the users and stakeholders. The strategy is therefore either too big or too narrow.
At this months TPG Live , we explored two of the most persistent challenges in product leadership: How do you build trust and alignment between enterprise users and buyers? How do hybrid product teams stay aligned and effective across time zones and work styles?
Speaker: Sandhya Hegde, Director of Product, Amplitude
A deep understanding of how users interact with your product is critical for PMs at every stage of their product's lifecycle. Whether you are building new features, trying to improve customerexperience or battling poor retention - user behavior forms the foundation of your productstrategy.
From handling feature requests that lack customer validation to managing unrealistic expectations, we’ll discuss practical strategies to maintain alignment and avoid common pitfalls. Through these insights, you’ll be better equipped to handle the pressures of managing up and leading your product toward success.
How product managers can empower teams to create a winning productstrategy. We hear a lot about strategy and that product managers need to create a productstrategy. In practice, what does that mean and how does a productstrategy help you be more successful? 2:31] What is strategy?
A four-layer framework to create a winning productstrategy Today we are talking about creating productstrategy. Bob is the author of the book Creative Strategy Generation. I first heard of Bob when he was the president of Sequent Learning, the product management training company.
Securing everyone’s buy-in would be impractical—it would most likely take too much time. 2] Figure 1: The Power-Interest Grid The grid divides stakeholders into four groups: crowd, subjects, context setters, and players depending on how interested they are in your product and how much power they have.
Speaker: J.B. Siegel, VP of Client Services, Seamgen
You don’t want to spend time and money building a product that no one will use. But what’s the best way to do so - and how can you get honest insights from your end users? Siegel, VP of Client Services at Seamgen, as he explores how to use wireframes and clickable prototypes to validate your product.
In this article, we’ll talk about: What product analytics is and why you need a solid strategy. Key steps to build and improve your product analytics strategy. What is product analytics? Product analytics refers to the process of gathering and analyzing data on how users interact with a product.
Customer-led productstrategy is about designing the best productexperience. Read more » The post Customer-led productstrategy: a guide appeared first on Mind the Product. This article by Alyona Medelyan, Ph.D.
How product managers can move from ideas to action Watch on YouTube TLDR In this episode, I speak with Atif Rafiq about how senior product leaders approach strategy development and execution. In this episode, he shares some insights from that workshop and his experience in product leadership.
Listen to the audio version of this article: [link] Introduction My first product management job wasn’t exactly what you call a success story: I was part of a team that was called in to help with a new product development effort, and I ended up working with the lead product manager. But that’s still not enough.
Speaker: Johanna Rothman - Management Consultant, Rothman Consulting Group
Senior leaders often want to see months - or years - long product roadmaps. But these predictions often do not create products your customers will love. While customers aren’t fickle, they often do not know what they want until you give them something to try.
An output is what we see and experience (the features and products we “touch”). Bugs can be valued in terms of quality outcomes like reducing support needs or improving user satisfaction. A lot of our product work requires discovery, which is why the Opportunity-Solution-Experiment concepts in Teresa Torres’ tree are ideal.
Truly understanding your customers and finding ways to improve your product is an overwhelmingly daunting task. Customer discovery is key to informing productstrategy and there is a mountain of techniques and methods available for conducting customer discovery. Customer needs. Market knowledge.
This week on the podcast, we speak with Andrew Martinez-Fonts, VP of Product at Honeysales, to discuss productstrategy and how that should always come before any technological advances. Andrew stresses the need to truly understand customer needs and align strategies with business goals.
Aligning on three things before diving into a solution can help ensure teams spend the right amount of time and energy solving every problem. What outcome does the customer want? . A well-crafted problem statement ensures the team shares an understanding of the core problem your customers are facing. Why do they want it? .
As an innovative concept, Developer Experience (DX) has gained significant attention in the tech industry, and emphasizes engineers’ efficiency and satisfaction during the product development process.
Scaling a product isnt just about selling moreits about refining product-market fit, unlocking the right growth levers, and making sure your go-to-market strategy actually aligns with what your customers need. Rachel shares how shes helped SaaS products scale from $1M to $10M in a year.
When pitching early ideas, pay attention to specific actions customers want to take, like asking about pricing or requesting to start a proof of value (POV). These are stronger indicators of interest that tell you they really want your product, versus general positive feedback. It also serves over 45% of the Fortune 100.
When we were writing this post, we did a little research to see what other brands were saying about mobile customerexperience. So, we won’t waste your time. Stop talking about customer-centricity; turn it into action. Every company says they’re “customer-centric,” but very few actually are. Sound good?
Listen to the audio version of this article: [link] What Is a Product Portfolio Strategy and Why Does It Matter? A product portfolio strategy is a high-level plan that helps you maximise the value a group of products creates. These guide and align the strategies of the portfolio members , as Figure 1 illustrates.
Speaker: Steve Johnson, Founder and CEO, Under10 Playbook
Rather than departmental issues, these are productstrategy issues. Yet many product managers and most product owners are too busy with tactical issues that they never come close to addressing these issues. Is product management primarily supporting the tactics of other departments? Does it solve their problem?
Days 3160: Align Strategy and Team 3. Let them sponsor your efforts at firstlike a borrowed VP badge. If your buyer is another product manager, treat them like an external customer. One participant worried: Leadership is anti-product. Rogers take : Win them over with real user insights. Roger : Absolutely.
Essential strategy tools and frameworks for product managers Watch on YouTube TLDR Want to level up your product management game? This guide dives into the world of productstrategy, sharing insights from expert Andreas Maihoefer. He’s a strategy whiz with experience in both the corporate world and academia.
Instead of acting as a sole decision-maker, today’s product managers need to excel at facilitation, stakeholder collaboration, and building trust across teams. While this description aimed to emphasize ownership and agency in decision-making, it created some misconceptions about the role.
Customer support teams hear everything. In this episode of How I PM, Pedro Moreno, head of products at Serasa Experian, shares how product managers can create a direct channel to support and use it to drive meaningful improvements.
We organize all of the trending information in your field so you don't have to. Join 96,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content