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461: Customer use cases to guide product design – with Lilac Muller, PhD

Product Innovation Educators

Tips for creating customer use cases – for product managers Today we are talking about how to create and use customer use cases to guide product design. Summary of some concepts discussed for product managers [6:35] What is a customer use case? 8:36] How do we create a customer use case?

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How to deal with limited budgets for user research recruitment and tools

Userzoom

Although we strive to work in an environment where user research is a part of every stage of the product development lifecycle , and your executives have completely bought in to everything you do… we have to be realistic. One very under-utilized ‘tool’ is doing research with – and developing relationships with – customer service.

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A New Approach for Defining the Product Manager Role

BrainMates

Anecdotally from our experience, this statistic would be much worse in many product teams across Australia and New Zealand. Many organisations have no structured tools or frameworks for articulating the needs of the product management role and rely on informal conversations alone to set expectations.

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Empire Selling’s Dan Swift on using social media to drive sales leads

Intercom, Inc.

In a time where buyer behavior has rendered cold calling nearly obsolete, successful sales prospecting begins with using tools like live chat and social media to build relationships. Today with Empire Selling he’s helping B2B companies drive revenue and deepen customer relationships through digital and social selling training.

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Making Your Life Easier with Citrix Receiver Version Usage Reporting

eG Innovations

Citrix Receiver (now renamed as Citrix Workspace app) is client software that is bundled with Citrix Virtual Apps and Desktops and allows client devices to connect to various virtualization services offered by Citrix. Citrix Receiver allows users to connect virtualized applications and desktops from their digital endpoints.

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3 Ways to Leverage Your Strongest Product Management Skills

Productside

We see this all the time in our product management classes, where one student is able to help another based on their knowledge and expertise. We were also encouraged by the fact that customer understanding was such a strong skill. One of the best ways to learn more about a topic is to teach it to someone else. Speak up! (at

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Embedding a Customer Feedback Loop Into Your Product Delivery

Gainsight

And if you want to unleash a steady flow of products and features that your users love, you have to keep your finger on their pulse constantly. Product feedback loops are the ultimate tool for scanning a user’s experience, pinpointing product shortfalls, and boosting your product. Why build customer feedback loops?