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VOC in Product Management: What is it and How to Build a VOC Program

Userpilot

Collecting the voice of the customer (VoC) in product management can lead to sustained growth. You can have the best digital marketing and pricing strategies, but you won’t be able to retain your customers if you don’t listen to their feedback. To collect VoC insights, you can: Use in-app surveys.

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Creating effective customer feedback loops for product teams

Roadmunk

During one of my daily peruses of the tech Twitter-sphere, I came across a tweet I feel should be plastered on the walls of every single product organization ever. Tight and continuous feedback loops with real customers is common in great products. Meet part of Roadmunk’s customer success team.

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Customer Feedback Analysis: How To Analyze Feedback Data and Act on It?

Userpilot

Have you ever wondered how customer feedback analysis can help you improve your product and reduce churn? The amount of feedback you get from customers is meaningless if you do not analyze the data. So let’s see how you can analyze user sentiment and drive repeated value for your customers.

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How to Use Customer Feedback as a Sales Tool

The Product Coalition

We’ve all heard the term “ customer-centric ” in the context of running a successful business, but what does it really mean? From one perspective, it’s about creating value for customers, delivering an effective product at a good price. This is where customer feedback for sales comes into play. No ifs, no buts.

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Designing Your Product's Continuous Feedback Loop

Sachin Rekhi

While every product team I've worked with leverages customer feedback to inform product decisions in some way, most fall short of designing their customer feedback loop to maximize the benefits to the product team of gathering, recording, and synthesizing feedback.

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Healthcare Apps: 2022 Mobile Customer Engagement Benchmarks

Alchemer Mobile

In our 2022 Mobile Customer Engagement Benchmark Report , a study of more than 1,000 apps across a billion mobile app installs, we take a close look at apps in the Healthcare category. Healthcare apps are divided into three subcategories: Medical (public health, condition management, reproductive services, etc.)

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Network effects and Feedback loops?—?the Betamax and VHS story

The Product Coalition

Network effects and Feedback loops?—?the The videotape format war between VHS and Betamax has since become a marketing strategy case study favourite. Boiled down, the case study that was presented to me went something like this. The small advantage was then accentuated by a positive feedback loop.