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How to Create a Seamless Product Launch Marketing Plan

Userpilot

A product launch marketing plan is more than a simple press release announcing your product. In this article, we detail what a product launch marketing plan is, why you need one, and how to create a successful product marketing from the start. Online marketing strategies for social media, emails, press releases, etc.

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Treat Your Product Team Like a Sports Team, Not a Family

ProductPlan

Cultural fit is a relatively new concept in hiring and team building. This has given hiring managers the confidence to reject prospects who look perfect on paper, but might not mesh with the existing team and company norms. Culture sets the tone, permeating every aspect of the team and the quality of their work.

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How do you Build a Winning Product Team?

Mind the Product

It’s not rocket science that awesome products come from awesome teams, so what’s the key to creating and managing a team that’s designed for maximum impact? Here, taking advice from a number of product pros, we look at a selection of ways to build product teams and empower them to achieve success.

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How do you kill a bad product idea?

DISQO

Input from executives is only less common than input from product owners, engineering teams, and the product managers themselves. Meanwhile, input from customers lies towards the bottom of the list. Measure the value you’re providing to customers. Below are four lessons I learned from them.

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10 Ways to Utilize Customer Advocacy in Your Business

Usersnap

No matter what type of business you’re in, you have to deal with customers. Putting a heavy focus on customer needs will help you in many ways, one of which is to create strong customer advocacy. According to Harvard Business School Press, just a 12% increase in customer advocacy can bring 200% growth in revenue for companies.

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How do you kill a bad product idea?

DISQO

Input from executives is only less common than input from product owners, engineering teams, and the product managers themselves. Meanwhile, input from customers lies towards the bottom of the list. Measure the value you’re providing to customers. Below are four lessons I learned from them.

article thumbnail

How do you kill a bad product idea?

DISQO

Input from executives is only less common than input from product owners, engineering teams, and the product managers themselves. Meanwhile, input from customers lies towards the bottom of the list. Measure the value you’re providing to customers. Below are four lessons I learned from them.