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My Product Strategy Model

Roman Pichler

An effective product strategy is key to successfully create, enhance, and manage a product. There is no point in worrying about the product details and writing user stories if a sound product strategy is missing. But what exactly is a product strategy? Four Artefacts.

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How to Collect Valuable User Insights to Drive Product Growth

Userpilot

Product managers spend an incredible amount of time digging for user insights to uncover patterns that will drive product growth. Read on to learn how to collect and analyze valuable insights, almost on autopilot. Read on to learn how to collect and analyze valuable insights, almost on autopilot.

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13 Types of Customer Feedback: How to Collect Valuable Feedback As a Product Manager

Userpilot

If you’re wondering what different types of customer feedback are and how to collect them, you’re in the right place! In this article, we look at 13 different ways to collect feedback that product managers can leverage to gain a deep understanding of customer needs and make informed product decisions.

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The Product Strategy Cycle

Roman Pichler

Traditionally, strategy and execution are often viewed as separate, sequential pieces of work that are carried out by different people. For example, a product manager might determine the product strategy and one or more development teams might be tasked with executing it. I call these outcomes product goals.

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Product Strategy Depends on Company Strategy

Mironov Consulting

Expanding on a recent post ( Revenue Goals are Not Company Strategies ), I’ve been seeing lots of maker teams (product, engineering, design) struggling to form product strategies without a company strategy to hang them on.  OK, What’s A Company Strategy?

Strategy 119
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How to Use Product Goals and Initiatives to Drive and Measure Success

Userpilot

Setting smart product goals is a vital skill for any sensible SaaS owner or product manager to get right. In this article, we’re going to explore what makes an effective product goal, the difference between goals and product initiatives, how to set them and make them work with your product backlog, and more.

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Best SaaS Customer Activation Strategies That Drive Growth

Userpilot

Driving activation is a critically important skill for SaaS owners and product managers: in this article, we’re going to explore the most effective activation strategies for driving growth and engagement. A customer activation strategy is about devising the most effective customer journey in pursuit of that aim.