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Customer support teams hear everything. In this episode of How I PM, Pedro Moreno, head of products at Serasa Experian, shares how product managers can create a direct channel to support and use it to drive meaningful improvements.
You’re gathering customerfeedback, hitting your OKRs, and tracking every metric imaginable. And yet, your product is stuck. Users churn, innovation stalls, and your team feels like theyre running on a never-ending treadmill. Customerfeedback drives iteration. And customers?
Scaling a product isnt just about selling moreits about refining product-market fit, unlocking the right growth levers, and making sure your go-to-market strategy actually aligns with what your customers need. Rachel shares how shes helped SaaS products scale from $1M to $10M in a year. Dont miss Rachels insights.
Guest Post by: Marissa Fong (Mentee, Session 5, The Product Mentor) [Paired with Mentor, Bill Gourlay]. Product management requires productstrategy. What are your customers’ needs? These are all key questions addressed as part of productstrategy. How do you best solve for these needs?
Product analytics refers to the process of gathering and analyzing data on how users interact with a product. It tracks key metrics such as feature usage , user flows, and behavior patterns to explore user preferences and painpoints. Why should you have a product analytics strategy?
A customerfeedback repository is the place you keep all your feedback data. What is a customerfeedback repository? A feedback repository is a central location where product teams can collect and organize customerfeedback. What is the purpose of feedback repositories?
Let’s discuss ways to build strategies for high-value customers and work towards establishing a great product experience Who are high-value customers High-value customers are users who have already subscribed, signed up to your product, or own some of your products if you have many products in your ecosystem.
The key isnt just understanding users but unlocking insights that lead to solutions they cant live without. Product discovery is critical in identifying workflows, painpoints, and user goals that shape successful products. Focus on understanding problems before presenting solutions.
Gathering mobile customerfeedback shouldnt just be a checkbox item. As a product manager, I believe its a critical step to understanding whos really using your app, whats tripping them up, which features are making a difference, and how many users might opt for your paid plans.
But, it’s usually challenging to assess what’s the right way to go about it – how much of iteration should be that from userfeedback versus founder’s vision for the product? And, how do you also tell the difference between what feedback to incorporate?
When your company adopts multiple SaaS solutions to drive productivity, you unknowingly create a perfect storm for data fragmentation. Your customer information lives in Salesforce, while your support tickets are in Zendesk, your product usage data in Mixpanel, and your marketing campaigns in HubSpot. Sound familiar?
Looking for the voice of the customer questions to understand your users, analyze the market, and unlock growth opportunities? In this article, we will cover the voice of the customer methodology. You’ll also find techniques for collecting feedback and best practices to ensure everything goes well.
As marketers, our job is to understand our customers – their hopes, their wants, their needs – and then communicate the value of our product in the context of their lives. At SaaStr Summit , I spoke about how businesses can adapt during these uncertain times by focusing on customer impact. Embracing a philosophy of change.
Customerinsights provide intelligence and analysis about customer experience, activities, and preferences. Therefore, they are vital for effective productstrategies and ensure resource allocation aligns with customer needs.
Prior to Tango, Ken spent most of his career in the Bay Area at Uber, where he held roles in Launch Operations, Data Science, and ProductStrategy. . Summary of some concepts discussed for product managers. [3:12] 3:12] What insight or problem led you to create Tango? We were speaking directly to those end users.
Chip emphasizes that product managers should see market research as an ongoing process and provides practical tips for doing effective research. Introduction In the world of product management and innovation, market research is like a compass. This information is gold for creating successful new products.
Understanding Stakeholder Dynamics Stakeholders in product management aren’t just limited to your direct team; they encompass leadership, cross-functional teams, customers, and even external partners. Each group has its own set of expectations, and as a product manager, you are often in the middle, balancing different priorities.
Moving from product concepts to execution requires the steady guidance of a product manager to listen and understand the needs and wants of the organization, the teams involved, and the users for whom the product is being built. The cycle of creating a great product begins with listening. Establishing value.
Have you been struggling to engage users and keep them coming back to your product? Or are you looking for ways to expand your user base to new demographics? In either case, using a product analytics tool to perform user needs analysis is the way to go. Why analyze user needs for your target audience?
Looking for real-life customer-led marketing examples that worked to get inspiration for your own campaigns? For each example, we’ll explore why it works and lessons that can help improve your marketing strategy. For each example, we’ll explore why it works and lessons that can help improve your marketing strategy.
Launching a product without a well-defined productstrategy framework is similar—you risk wasting resources without a clear path to success. So, how do you outline a productstrategy framework that is the foundation of product-led growth ? Productstrategies help you design and grow your products.
Also, in various organizations which have grown in product maturity, customer base etc., This role also focuses on increasing the retention rate for existing customers. It contains subsections with steps that one should go through while building products. ProductStrategy.
He is responsible for the company’s entire product portfolio, shepherding a lean virtual team of 10 Project Managers & UX Designers. Working here has been a homecoming for me, where I’ve been given the opportunity to put my background in ecommerce product management to work for a mission that I deeply care about. [5:54]
Her exposure to the product team —and the departure of a previous product manager—sparked Lisa’s interest and led to her stepping into the product manager role right around the time that Teresa began working with the product team as a discovery coach. We realized we needed to build that trust into the product itself.”.
Ever wondered what your users think about your product’s features, UI design, and quality? Product experience insights help you understand how customers feel about your product, and how they react and interact with it. Product analytics helps you observe how users engage with your product.
The customer sentiment score can help you tell how well-perceived your brand is. Let’s explore the customer sentiment score, how to measure it with userfeedback , and what strategies you can execute to elevate the customer experience. But how can you measure and improve it?
Gathering meaningful insight from your customers is a challenge for any product manager: what you need is a handy user persona survey template to help you capture it… We’re here to help! A user persona is a representation of a specific type of user of your product. Usually not.
Maximizing Product Success Through Effective Metric Utilization As a product manager, understanding how your product is performing is crucial for making data-driven decisions that drive success. Let’s say you are a product manager for a social media platform that allows users to share photos and videos.
Building trust with stakeholders isnt just a nice-to-haveits essential to preventing failed product launches due to poor stakeholder management. Without trust, even the most well-thought-out productstrategies can face pushback, leading to misalignment, delays, and increased risks. Lets identify what works best for your team.
From Raw Data to Clarity — Cleaning, Sorting, and Synthesising Insights Part 4 (of 5) of the UX Research Playbook series Synthesising qualitative data is similar to reaping the harvest after the diligent effort poured into research — it’s the step where hard work blossoms into meaningful insights. Mural , Miro , etc.) is recommended.
Crafting a winning productstrategy is crucial for SaaS success, and finding the right productstrategy example can provide all the inspiration you need. This article provides concrete examples of different productstrategies employed by SaaS companies. Book a demo to learn more.
TL;DR Market gaps are the disparities between what customers need and want , and what the market can deliver. A market gap can be caused by missing functionality or poor user experience. Tracking user behavior in-app enables product teams to find ways to improve product experience. What are market gaps?
According to the 2024 State of CX Personalization Report by Medallia, customers who go through very personalized experiences rate their overall satisfaction as 9.4 By developing a customer segmentation strategy, you can build the right segments, analyze their behavior, and set tactics to reach them through tailor-made initiatives.
Product analytics empowers you to understand gaps in your offering and how users engage with your product. Both embedded analytics and product analytics are designed to help product owners in diverse ways. This guide will explain the following core areas: What is product analytics?
It can be quite a challenge to find and address the points of friction that are chasing your customers away. We create our business strategies around driving growth, and look to growth as the key indicator of the health and viability of our companies. “Are you attracting and engaging the right customers?
What’s the best way to ensure your product hits the right chord with users? A user needs analysis conducted with product analytics data lets you build products that address userpainpoints and exceed their expectations. Analyze user behavior data collected to identify patterns and trends.
How to prepare for a user interview, all the way to sharing the results with your team. The skill of running effective user interviews is key to defining your target users, finding product-market fit , growing your product, figuring out what to build next — or just simply understanding how users perceive your product.
Looking to track and improve customer sentiment for your brand? This article provides a detailed guide, covering: What is customer sentiment, and why does it matter for your bottom line? Proven methods to collect valuable customerfeedback , from surveys to social media monitoring. Ready to begin?
In the dynamic world of SaaS, creating a robust productfeedback loop is essential for continuous improvement. Whether you’re launching a new feature or refining an existing one, gathering insights from users ensures that your product aligns with their needs and expectations. The productfeedback loop.
Constant feedback is the lifeblood pumping into every successful product delivery. And if you want to unleash a steady flow of products and features that your users love, you have to keep your finger on their pulse constantly. Wondering how to anchor these feedback loops into your product?
In either case, monitoring and analyzing user behavior patterns can help drive more user engagement and minimize churn. TL;DR User behavior patterns refer to the common behaviors people demonstrate while using an app. Behavioral analysis aims to identify these trends to improve the user experience.
took over the company in 1952 and decided to make his mark through modern design, they’ve become the single largest design organization in the world, with over 1500 designers working in innovative products from machine learning to cloud to file sharing. User research is a vital part of the design process. Since Thomas Watson Jr.
What’s the big deal in making Products? You listen to customers, get their requirements, build Products to address the requirement! You are not discovering the painpoints of one entity. Every month you talk to many customers, many users. Customer A wants an On-Prem solution. Was that not easy?
Understanding how end-users interact with your product is crucial to identifying user experience bottlenecks. It also helps identify better ways to engage users. When combined with product analytics , end-user behavior monitoring can help you boost product usage and retention rates.
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