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Future Food Tech: How Modern Is Changing the Way We Eat

The Product Coalition

Because of their tremendous potential for development in the future, many outsourcing software development companies are finding ways to name themselves in this industry. It may well remain a “future” thing for the next decade. Even hospitals are using 3D-printed food to meet the special dietary requirements of their patients.

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Minimum Viable Products: Why You Should Test before Investing in Ideas

The Product Coalition

Minimum Viable Products: Why You Should Test Before Investing In Ideas Let’s analyze the advantages of MVP-based software development. Why should you invest in MVP development? You can successfully prevent these problems by starting software development with a Minimum Viable Product (MVP). a skateboard.

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Insights from a Product Manager User Research Interview

Balsamiq

We recently began doing 1-on-1 video interviews as part of a user research initiative, which we described in a post a few months back called User Research: How to Start Talking to Your Users. So for this month's case study, I spent a little more time talking to Raguram Venkatesan , a customer and Product Manager in Florida.

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Digital Solutions Shape Consumer Behavior in Tourism

The Product Coalition

Moutinho reviews the social and psychological influences on consumer behavior in tourism to develop models of consumer behavior. To understand customer behavior in tourism, companies examine interactions amongst influencing elements. Hence, service providers will identify the relationship between tourism and customer behavior.

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‘How To’… Create User & Buyer Scenarios

BrainMates

User and buyer scenarios are useful Product Management tools for both communication and design. They are used to share and communicate customer situations with your Product team so that they can design ‘market driven’ Products. But what exactly are user and buyer scenarios and how do you create one? Also called ‘end-users’.

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Insights from a Product Manager User Research Interview

Balsamiq

We recently began doing 1-on-1 video interviews as part of a user research initiative, which we described in a post a few months back called User Research: How to Start Talking to Your Users. So for this month's case study, I spent a little more time talking to Raguram Venkatesan , a customer and Product Manager in Florida.

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Transitioning to Product from a Functional Role

Mind the Product

I was responsible for something we used to call ‘direct marketing’ which meant producing brochures that would be mailed (via snail mail) to customers. Develop a product mindset. Some of the functional roles adjacent to product management include marketing, business analysis, software development, and UX design.