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Without effective UX analytics that goes beyond collecting data, you’re losing valuable customers. Unfortunately, the research backs this up, with a staggering 90% of usersreporting that they stopped using an app due to poor performance. It covers key topics, such as: Defining UX analytics.
The productmanager’s journey from Individual Contributor to Chief Product Officer Watch on YouTube TLDR Kimberly Bloomston’s journey from individual contributor to Chief Product Officer at LiveRamp demonstrates the key transitions and skills needed at each level of productmanagement leadership.
Think of Net Promoter Score (NPS) software as a tool to measure your customers’ feelings about your product, and categorize them based on their level of loyalty (promoters, neutrals, and detractors). The great advantage of these tools is that they streamline the creation, distribution, and analysis of NPS surveys.
How productmanagers can adapt core responsibilities across different organizations and contexts Watch on YouTube TLDR Through his research and practical experience at MasterCard, Nishant Parikh identified 19 key activities that define the role of software productmanagers.
Jack brings 20 years of experience managing innovation projects at companies like Sony Ericsson and Logitech. He shares practical insights from the Product Development and Management Association (PDMA) framework and explains how productmanagers can use these principles to improve their product development process.
90% of executives say they prefer visual storytelling over dense reports. Yet most productmanagers still rely on long documents, jargon-filled briefs, and clunky slide decks that dont land with the people who matter. Customers dont care about data structures. Execs dont care about architecture diagrams.
Reveal Embedded Analytics For product owners, leveraging data is not just an advantageits a necessity. Productanalytics empowers you to understand gaps in your offering and how users engage with your product. This guide will explain the following core areas: What is productanalytics?
You see, although we work hard to make Userpilot the best product adoption tool on the market, we know it isnt the perfect fit for every business. Helping prospects find the right product is a win-win situation. Robust resource center functionalities for offering self-service help. for collecting user sentiment data.
What tools do you use? How do you manage all of that data? We’ve compiled a list of the best tools for mobile in-app feedback —from the technical, back-end side to A/B testing to analyzing VOC (voice of customer). In other words, these in-app visualanalytics track touch gestures. Where do you start?
How AI captures customer needs that human productmanagers miss Watch on YouTube TLDR In my recent conversation with Carmel Dibner from Applied Marketing Science, we explored how artificial intelligence is transforming Voice of the Customer (VOC) research for product teams.
From high school to business school, and throughout my professional career, I was supremely comfortable with it , and reveled in solving problems, to the appreciation of my managers, colleagues, and teachers. Management guru, Peter Drucker had said, if you can’t measure it, you can’t improve it.
During the third stage, input is analyzed and during the fourth stage, the insight gained from analysis is used to make decisions. Our objective is to understand customer needs and adjusting. . Get Insights. And per customer? Product: What are the key metrics that we’re tracking? CustomerSatisfaction.
How Companies Are Funding User Research in 2025: Insights from the User Interviews Research Budget ReportUser Interviews 2025 Research Budget Report is a crucial resource for understanding how modern organizations are approaching the financial side of user research. Only 17% experienced reductions.
Which product feedback software should you choose for your SaaS? The choice is tough because there’s no single tool that covers all use cases. What’s worse, you will find multiple tools in each category, making it incredibly difficult to pick the tool that satisfies your needs and offers the best value for money.
Or rather, two – conversation topics and customreports. To understand a bit more about the launch, we’ve gathered some of the folks behind it: Thomas Creighton de Farias – Senior Product Education Producer. Orinna Weaver – Senior Product Marketing Manager. Rati Zvirawa – ProductManager.
A customer-centric approach focuses on providing a positive customer experience to drive profit and gain competitive advantage. There is one key tool used by successful customer-centric businesses that most productmanagers disregard. A productmanagermanages the product roadmap/product lifecycle.
Quantitative data alone doesn’t reveal intent, only outcomes. Thats why you need user session analysis. By combining contextual insights from session replays , heatmaps, and behavior analytics, user session analysis helps you interpret metrics through the lens of real user journeys.
Customer experience (CX) is central to productmanagement and the success of your SaaS platform. It can help retain customers and gain loyal brand advocates. And that’s why the customer experience software solutions you choose matter greatly. Userpilot helps you with customer engagement and datamanagement.
Customer intelligence (CI) data and insights are instrumental in productmanagement. They also help create a personalized customer experience and improve product adoption. However, with so many customer intelligence tools available, how do you select the right one?
Wondering how to leverage customeranalytics benefits to drive customersatisfaction? Customeranalytics helps you seamlessly understand customers, predict their needs, and curate your offerings to their wants. More personalized experiences for customers with segmentation and customerdata.
Thats where real user monitoring tools come inthey provide real-time insights into how users engage with the app , helping you detect performance issues before they impact your bottom line. Conversion funnel tracking : Analyzes where users abandon processes like the onboarding flow. Weve done the research for you!
What is data-driven analytics in SaaS? How to conduct userdata analysis? What are the best analyticstools for the job? By understanding how users behave inside the product and their goals and problems, you can reduce time to value. This improves customersatisfaction and retention.
We live and work today in a world that is increasingly data-driven, but we cannot successfully adopt a data-driven approach to decision making without first identifying the metrics that matter most. Plus, there’s no shortage of tools to help us quantify seemingly everything. Measure Your Product, Not Your ProductManagement.
With an abundance of productanalytics to track, having a robust SaaS KPI dashboard is essential to monitor the metrics that matter most. This guide will walk you through what it is, why you need one, and how to build your very own dashboard. What is a SaaS KPI dashboard? Why do you need SaaS dashboards?
What are userdataanalytics? And how to use them to improve your product? From this article, you’re going to find out about different types of userdata analysis and how to develop a userdataanalytics strategy that will help your team make data-driven decisions to enhance customer and product experience.
Tracking the right user metrics helps you precisely identify issues in the product experience rather than feeling lost in a sea of data. Choosing the wrong KPIs can be more damaging than you think – it drains your teams resources, shifts focus away from real problems, and ultimately, disrupts the customer experience.
In SaaS, the top dataanalytics trends can either be a revolution or just fluff. So what are the trends in the dataanalytics landscape that are actually important for productmanagement ?
From Raw Data to Clarity — Cleaning, Sorting, and Synthesising Insights Part 4 (of 5) of the UX Research Playbook series Synthesising qualitative data is similar to reaping the harvest after the diligent effort poured into research — it’s the step where hard work blossoms into meaningful insights. Mural , Miro , etc.)
While exact metrics and the prioritization of those KPIs differs from company to company, there are three key areas all productmanagers measure: Customer acquisition. Customer experience. Ultimately, measuring these different KPIs allows productmanagers to answer the question, “Why?” Customer acquisition.
Data analysis is integral to a productmanager’s job – it’s what helps them build impactful products. This article dives deep into data analysis for productmanagers. This approach is vital in modern productmanagement , and every productmanager needs to embrace it.
AI-driven user testing, video insights, plus seamless app distribution and expert resourcesâ discover Centercode 10x. Platform Scalable, Automated, Real-World User Testing Centercode is the leading platform to manage impactful in-the-wild user tests. Start for free , scale as your program grows.
At Userpilot, NPS is an integral part of our product. This is mainly because NPS was sold as a quantitative metric that is the ultimate indicator of growthespecially in productmanagement. And now, a group of people see it as a vanity metric rather than a valuable indicator of customer sentiment.
Customerinsights provide intelligence and analysis about customer experience, activities, and preferences. Therefore, they are vital for effective product strategies and ensure resource allocation aligns with customer needs.
How to achieve product-market fit – for productmanagers This episode is sponsored by PDMA, the Product Development and Management Association. PDMA is also the longest-running professional association for productmanagers, leaders, and innovators, having started in 1976.
Data is the backbone of modern marketing. Thus, properly harnessing data-driven insights is key to achieving product growth and business success. This article explores what data-driven insights are and why they are important. Data-driven insights can help you create resilient product growth strategies.
SaaS tools are the industry's biggest open secret. They help small businesses and enterprises alike perform sophisticated tasks in just a few clicks, making it easier to drive product growth. Wondering what type of tools you should have in your stack? There are different types of SaaS tools for different purposes.
Landing pages can be set up with no cost or hassle with a tool like Squarespace or Wix. Once your landing page is live, you can start collecting leads, offer a preview of your app press and early adopters, and integrate with an analytics or A/B testing tool to test variations of your messaging strategy. PLAN A BETA RELEASE.
Interested in customer segmentation analytics but don’t know where to start? We also cover: The benefits of customer segmentation analysis. Best segmentation and analyticstools. TL;DR Customer segmentation divides clients into groups with shared attributes for in-depth analysis and personalized experiences.
Trend analysis reports help you make data-driven decisions that boost SaaS performance metrics such as user activation, product stickiness, and retention. But where do you start from, what data points should you track, and how can you leverage these insights? What is trend analysis?
This is the first of several productmanagement articles I will be writing until I successfully break into productmanagement. This is for my fellow future entry-level productmanagers and other people looking to go into productmanagement. As a productmanager, data has to be your best friend.
Most companies are torn between two options: build vs. buy productanalytics. Today’s article provides a practical guide to help you decide whether to build or buy your productanalyticstool. Greater data security. Customizations needed (more customization needs means you may have to build yourself).
How do you leverage productanalytics marketing automation to boost customer acquisition, retention, and account expansion? TL;DR Productanalytics marketing automation involves using productanalytics to track product usage and customer behavior to develop automated marketing experiences.
It typically involves welcome messages, product tours , in-app guidance, and support materials aimed at driving user activation , retention, and long-term engagement. This not only cuts down the time it takes to start using the product effectively but also facilitates collaboration and brainstorming.
Embracing customersatisfaction survey best practices is critical to driving business growth. You’ll consistently generate quality feedback and see how to act on them to improve the user experience. This, in turn, will motivate users to stay with your brand, driving long-term loyalty and retention.
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