Userpilot

MARCH 30, 2025

4 Key steps to building a successful mobile app engagement strategy Building a successful user engagement strategy requires an in-depth understanding of your users and their goals with your product. As a result, defining user engagement requires a holistic view encompassing user actions, retention, and business outcomes.

Analytic Tools 66

Analytic Tools Feedback Software Download Onboarding KPIs 66

People-First Product Leadership

JULY 22, 2025

When the message is: Work yourself to the edge, it’s not just output that suffers. It’s the people, product, and customers. When employees are burnt out, their work suffers, and the products customers receive are less effective. Recruiters warn only the relentless need apply. ’” No one is saying to lie.

User Testing 52

User Testing Product Research Leadership Customer Experience 52

The Product Coalition

APRIL 24, 2023

With all feedback in one place, product managers, developers, customer success managers, salespeople, and designers can work together to address customer needs and pain points. Improved customer satisfaction Customers like it when their feedback is heard and acted upon. That reduces risk.

Feedback Software 144

Feedback Software Analytic Tools User Testing Customer Feedback 144

Roman Pichler

JANUARY 8, 2019

If you find it hard to justify carrying out the necessary discovery work, then look at the inaction risk, the risk of not making the necessary changes and providing a carbon copy of your product: Which benefits would you lose, such as increasing user satisfaction by simplifying the product and saving maintenance cost by removing features?

Product Research 225

Product Research Customer Experience User Testing Analytic Tools 225

Userpilot

AUGUST 1, 2024

Next, you need to conduct market research to understand your competition and business landscape and to define your target audience and user personas. You’ll also need to outline your product’s positioning and messaging, decide on a pricing strategy , and create a comprehensive go-to-market strategy.

Research Software 105

Research Software Analytic Tools Product Marketing Product Research 105

Userpilot

AUGUST 28, 2022

A good understanding of customer value helps you improve customer experiences and is crucial for retaining loyal customers. To measure customer value, collect feedback from existing customers, track customer satisfaction , and assess whether customer benefits outweigh their costs.

Feedback Software 105

Feedback Software Customer Feedback Customer Experience User Testing 105

Userpilot

AUGUST 30, 2023

TL;DR Time to resolution refers to the duration the customer support teams take to address and solve customer problems. The time to resolution helps you enhance customer experience , boost customer satisfaction , and improve customer loyalty. Then, you may segment these customers according to their issues.

Customer Experience 104

Customer Experience Onboarding KPIs User Testing Customer Feedback 104

Userpilot

AUGUST 14, 2024

Core principles of product-led design include: User-Centric Design : Prioritizes understanding and addressing user needs and pain points. Simplicity and Intuition : Emphasizes an intuitive product design to enhance user satisfaction. However, it isn’t just the user-friendly design that has led Slack to success.

User Testing 105

User Testing Product Research Customer Experience Onboarding KPIs 105

Userpilot

JULY 22, 2024

Key elements include definition, target audience, key benefit, category, competitive advantage, and differentiation. Conduct market research to build user personas Conducting thorough market research sets the stage for you to position your product or service with the right message, audience, and strategy.

Research Software 103

Research Software Positioning Data Visualization Definition 103

Product Innovation Educators

FEBRUARY 20, 2023

A product manager’s main job is to define who our customer is and what their needs are. Map out a problem space definition. I use an importance vs. satisfaction framework to define how well-served or underserved each need is. A great example is the iPod’s messaging—”a thousand songs in your pocket.”

User Testing 273

User Testing Product Management Product Manager Data Visualization 273

Intercom, Inc.

AUGUST 18, 2021

Here, I’ll share why we decided to revamp our NPS strategy, what survey mechanics proved most effective, and how we’re delivering value by providing actionable customer insights across our company. As with the mechanics, there are plenty of small differences in design of your survey message that can have a huge impact on outcome.

Product Research 232

Product Research Data Visualization Customer Feedback User Testing 232

Alchemer Mobile

JULY 13, 2021

Focusing on product experience allows companies to deliver more value to customers and to increase their lifetime value. A good product experience is the primary driver behind product differentiation and ultimately, lasting customer satisfaction (measured through CSAT and NPS ) and loyalty. Define product experience ownership.

Customer Experience 230

Customer Experience User Testing Onboarding KPIs Product Research 230

Userpilot

APRIL 30, 2024

Freemium and free trials enable users to experience product value. Use in-app messages to announce new features and drive upsells and cross-sells. Regularly collect customer feedback to identify opportunities to improve the customer experience via in-app and email surveys. Personalized onboarding reduces time to value.

Analytic Tools 105

Analytic Tools Feedback Software Data Visualization Onboarding KPIs 105

Userpilot

SEPTEMBER 16, 2024

Develop a comprehensive go-to-market strategy involving customer personas, pricing models, marketing channels, and messaging. Market development strategy examples in SaaS Now, let’s explore four real-life examples of how top SaaS companies implemented market development strategies to expand their reach and grow their user base.

Research Software 105

Research Software Analytic Tools Feedback Software Data Visualization 105

Product Management Lessons from the Trenches

SEPTEMBER 19, 2018

To invite these users to talk with us, we scheduled a push notification in Localytics to be sent to the users in the segment above. It gets sent every day to the users that are in the segment (no user receives the message twice).

User Testing 170

User Testing Customer Experience Customer Feedback Feedback Software 170

Userpilot

NOVEMBER 7, 2023

Engage users with educational content such as webinars, slideouts, or tutorials when you roll out a new feature. Use AI tools to analyze data, create chatbots, predict user behavior, and write marketing messages. Embed educational microvideos in the UI so users can visualize exactly how to use your product.

Feedback Software 105

Feedback Software Analytic Tools Research Software User Testing 105

Userpilot

APRIL 30, 2024

TL;DR Value-based growth is a strategy that prioritizes delivering value to customers. The approach makes your company more customer-centric , improves customer satisfaction and retention , and gives you a competitive edge. A robust customer success strategy enables customers to get the most out of the product.

Feedback Software 105

Feedback Software Analytic Tools Product Research Data Visualization 105

Mind the Product

FEBRUARY 7, 2019

Other times it comes from the macro level: deciding to target new user growth versus lifetime value; spending time on user research or analytics; handling your manager’s feature request versus the tech debt the engineers beg for. Impact became two things – reduction in customer support calls and increase in average order value.

User Testing 179

User Testing Research Software Analytic Tools Framework 179

Userpilot

JULY 10, 2024

A customer experience strategy revolves around tracking customers’ sentiments and perceptions about interactions with your brand across all touchpoints and aims to improve customer satisfaction. Customer experience has a broader scope, covering all customer perceptions. either positively or negatively.

Customer Experience 110

Customer Experience User Testing Customer Feedback Data Visualization 110

Mind the Product

AUGUST 1, 2019

On the flip side, the study found that customer satisfaction drops drastically when those same buyers have to learn too many features. When it does, you often end up in a constant game of “catch-up” or becoming perpetually beholden to a category definition defined by another company and rigged in their favor.

Reporting Tools 190

Reporting Tools Data Visualization Customer Experience Product Research 190

Intercom, Inc.

OCTOBER 12, 2021

And with a greater impact on your customer satisfaction – and ultimately your company’s bottom line – it’s increasingly important to invest in your human support team as a real strategic lever in your business. A billing concern is not the time for a message like, “Uh oh, your payment failed! Womp wooommppp ?? ”.

Weak Development Team 222

Weak Development Team Customer Experience User Testing Customer Feedback 222

Intercom, Inc.

MARCH 18, 2021

Orinna: For me, as a product marketer, this value comes out when I’m working on messaging. That’s kind of what comes to mind for me, thinking how a new product or feature makes our customer’s lives better, and if it solves their problems and leads to a better day-to-day experience. Rati: Definitely.

Data Visualization 211

Data Visualization Reporting Tools User Testing Customer Feedback 211

Userpilot

MAY 27, 2024

Continuously iterate your product based on findings Lastly, and throughout the product lifecycle, iterate on your product based on an analysis of user feedback. The faster you can act upon user feedback and improve your product, the closer you get to increased customer satisfaction.

Research Software 105

Research Software Analytic Tools Feedback Software Data Visualization 105

Userpilot

JUNE 27, 2024

This triggers a bespoke onboarding flow that guides users through relevant features. Personalize the user onboarding process to improve customer satisfaction score Talking of customized onboarding flows, the main advantage of onboarding personalization is the reduced time to value. Miro personalization.

Analytic Tools 105

Analytic Tools Data Visualization Onboarding KPIs Customer Experience 105

Userpilot

JULY 10, 2024

Use onboarding videos to demonstrate product features, sharing them in-app, via email, and in a resource center for better user engagement. Use in-app messages to announce new features and updates, enhancing user engagement and encouraging plan upgrades. User persona example. Displaying onboarding videos with Userpilot.

Analytic Tools 98

Analytic Tools Feedback Software Research Software Product Marketing 98

Intercom, Inc.

AUGUST 25, 2020

Isolated iteration by either side can result in confused messaging and a product that doesn’t deliver on what the customer wants or expects. By ensuring the external messaging is in sync with the internal product planning your opportunity for success and customer satisfaction is greatly increased.

Marketing 238

Marketing Onboarding KPIs Feedback Software Reporting Tools 238

Intercom, Inc.

FEBRUARY 3, 2022

He’s written New York Times best-selling books such as Talk Triggers and Hug Your Haters , hosted and spoken in hundreds of events, and founded Convince & Convert , a digital strategy consulting firm that helps businesses gain and keep more customers. It’s easier to test new customer acquisition strategies.

Customer Experience 223

Customer Experience User Testing Product Research Research Software 223

Intercom, Inc.

MAY 13, 2022

Let’s say, customers of company Alpha can reach customer service via telephone, text message, email or an online form. . In the past, customers may have been split into tier one and tier two depending on the complexity of the issue. What is the role of customer service in marketing strategy?

Data Visualization 129

Data Visualization User Testing Customer Experience Customer Feedback 129

Userpilot

DECEMBER 20, 2022

Key retention stage KPIs are customer retention rate, customer lifetime value , customer satisfaction score, and customer churn rate. The marketing funnel allows businesses to understand customers’ needs at every stage, optimize their product marketing campaign, and drive more revenue.

Feedback Software 98

Feedback Software Analytic Tools Customer Experience Customer Satisfaction 98

Userpilot

SEPTEMBER 30, 2022

On the other hand, customer experience as a whole refers to all customer encounters, both online and offline. Good digital CX is important for businesses because it increases customer satisfaction , drives retention and brand loyalty , and sparks growth through word-of-mouth marketing. Increased customer satisfaction.

Customer Experience 98

Customer Experience User Testing Data Visualization Feedback Software 98

Userpilot

JUNE 16, 2024

Clearly define the feature’s purpose, functionality, and user value. Use user stories to help you with this. Prepare a follow-up message, ensuring the painted door is prominent. Track user interactions with the painted door using analytics tools. Use AI tools like Userpilot’s to create engaging copy.

User Testing 81

User Testing Product Research Data Visualization Customer Feedback 81

Intercom, Inc.

AUGUST 24, 2021

Maybe these slower and more awkward support methods would be worth it if the resulting customer satisfaction ratings were through the roof. But they’re not – one study found that only 61% of email users and 44% of phone users were satisfied with their support experience.

User Testing 129

User Testing User Friction Customer Experience Customer Feedback 129

Userpilot

SEPTEMBER 12, 2022

And how is it different from satisfaction? Customer delight is consistently exceeding your customer’s expectations across the entire journey. Customer satisfaction only requires you to meet customers’ expectations—whereas customer delight is about overdelivering. Track customer satisfaction metrics.

Feedback Software 98

Feedback Software Customer Experience Analytic Tools User Testing 98

Userpilot

MAY 13, 2024

However, it’s important to know when and how to trigger the forms to gather user feedback , for increased response rate and data credibility. In this article, we explain the definitions, types, examples, and best practices of customer feedback questionnaires to help you increase your response rate. Net Promoter Score (NPS).

Customer Feedback 105

Customer Feedback User Testing Feedback Software Product Research 105

Userpilot

SEPTEMBER 15, 2021

Announce and introduce new features to the users continuously. Micro surveys are a great way to collect customer feedback and optimize your product and improve users' engagement in SaaS. NPS surveys help measure customer satisfaction and, when used with follow-up questions, can give insights into customer behavior.

Feedback Software 98

Feedback Software User Testing Customer Feedback Customer Experience 98

Userpilot

JUNE 5, 2024

TL;DR Customer retention software is an umbrella term for various applications that enable SaaS teams to improve customer satisfaction , reduce customer churn, build stronger customer relationships , and secure a stable revenue stream. Better yet, good retention can actually make it easier to acquire new customers.

Analytic Tools 105

Analytic Tools Feedback Software Research Software Reporting Tools 105

Userpilot

JULY 22, 2022

Notion segments users during onboarding to determine the necessary steps and features for each user type. Automatically localize in-app experiences to improve customer experience and drive customer satisfaction. Use passive feedback collection like feedback widgets to encourage users to provide feedback quickly.

Feedback Software 116

Feedback Software UX User Testing Embedded Analytics 116