Userpilot

AUGUST 1, 2024

Product marketing is the process of bringing a product to market, and a well-curated product marketing strategy is key to understanding customer needs and driving adoption. TL;DR A product marketing strategy is a roadmap for how a new product will be positioned, priced, and marketed. Let’s dive in!

Research Software 105

Research Software Analytic Tools Product Marketing Product Research 105

Userpilot

MAY 2, 2024

Poor customer retention drains your resources, reduces revenue, brings operational instability, and harms your reputation. In the article, we share 24 customer retention marketing tactics that will help you reduce churn and increase your product performance. It’s linked to positive WOM and reduced customer acquisition costs.

Data Visualization 105

Data Visualization User Testing Customer Feedback Analytic Tools 105

Userpilot

DECEMBER 20, 2022

How can you use marketing funnel KPIs to ensure success at every stage of the funnel? This makes it crucial for them to map their marketing efforts based on the customer journey and grow the business efficiently. A marketing funnel helps you understand your customers in-depth and develop effective marketing strategies.

Feedback Software 98

Feedback Software Analytic Tools Customer Experience Customer Satisfaction 98

Userpilot

JULY 10, 2024

Businesses invest heavily in product marketing through webinars, blog posts, and video content for a reason – it gets them notable results. If you’re looking to start or improve your SaaS product marketing strategy, this is the article to read. Both are vital for SaaS success.

Analytic Tools 98

Analytic Tools Feedback Software Research Software User Testing 98

Userpilot

AUGUST 6, 2024

What is a SaaS marketing funnel, and how do you create one for your business? We covered actionable steps to build an effective system that converts users, drives product engagement , and leads to long-term growth. Marketing funnels are designed to attract and educate potential customers. Marketing fuels sales.

Feedback Software 103

Feedback Software Analytic Tools Onboarding KPIs Data Visualization 103

Intercom, Inc.

MARCH 16, 2021

But this approach not only overwhelms your team, it also means customers frequently have to wait hours or even days to get the help they need. This is costly not just for your team’s bandwidth and budget – but also for your customers’ satisfaction and overall perception of your brand. No support team should ever be an island.

Data Visualization 202

Data Visualization User Friction Onboarding KPIs Outbound 202

Intercom, Inc.

APRIL 7, 2020

This way, they have the most important information they need when they log in to our dashboard – even if they don’t check their email, which we do update them continuously through our marketing automation solution.”. Healthcare startup accuRx is one of our customers that have seen their support volume go up by 10x.

Customer Experience 218

Customer Experience Reporting Tools Research Software User Testing 218

Userpilot

DECEMBER 11, 2022

Is your B2B Product Marketing strategy working for you? Brand positioning, demonstrating your value proposition to other businesses, and making channel decisions; B2B product marketing can become a complex process. A B2B marketing strategy is any marketing activity aimed at turning other companies into customers.

B2B 98

B2B Feedback Software Product Marketing Customer Experience 98

Userpilot

NOVEMBER 14, 2022

Are you leveraging customer marketing to generate new and sustained business opportunities? Are you getting the most out of your existing customer base? As product marketers , getting lost in the push for new customers after launching a new product or service is easy. What is customer marketing?

Feedback Software 98

Feedback Software Analytic Tools Customer Experience Customer Feedback 98

Intercom, Inc.

FEBRUARY 3, 2022

He’s also (and perhaps a bit more relevant to our podcast) a marketing and CX expert, author, and keynote speaker with almost three decades of experience. But the rising expectations of customers, not to mention a worldwide pandemic, have changed everything. So the question is, what kind of experience do you want to set?

Customer Experience 223

Customer Experience User Testing Product Research Research Software 223

Userpilot

JULY 8, 2024

And shows you how to optimize them for better conversions and higher customer satisfaction. TL;DR Customer journey touchpoints are moments or points of contact where customers interact with the product or brand. To identify the key touchpoints, first research customer expectations and needs. Let’s dive in.

Analytic Tools 105

Analytic Tools Feedback Software Research Software User Testing 105

Userpilot

NOVEMBER 7, 2023

In SaaS, acquiring customers through marketing is not enough for sustainable growth. That’s why customer engagement marketing is an essential pillar, as it provides the building blocks for making customers stay, engage , and eventually become loyal advocates for your product. Is customer engagement important?

Feedback Software 105

Feedback Software Analytic Tools Research Software User Testing 105

Userpilot

OCTOBER 3, 2024

And the easiest way to establish this connection is by learning how to improve CSAT (customer satisfaction). In this article, we explore proven techniques to help you increase customer satisfaction, from feedback collection to customer education and personalization. What is the customer satisfaction score (CSAT)?

User Testing 105

User Testing Product Research Data Visualization Customer Experience 105

Intercom, Inc.

JULY 1, 2020

At Intercom, our Support Ops and Product Education teams work hand-in-hand to deliver proactive support to our customers. We’ve seen great success, including an improved rate of automated resolution, high customer satisfaction, and increased retention. What is proactive customer support? Product engagement metrics.

User Friction 240

User Friction Outbound Customer Experience Customer Feedback 240

Userpilot

APRIL 30, 2024

Wondering what a marketing growth strategy is? From this article, you will find out how to develop a strong growth marketing strategy and learn growth marketing tactics for different customer journey stages. Market penetration is about increasing existing market share with existing products. Let’s get to it.

Analytic Tools 105

Analytic Tools Feedback Software Data Visualization Onboarding KPIs 105

Userpilot

AUGUST 14, 2023

Are you struggling with creating an effective growth marketing strategy? With more players entering the SaaS market and the growing use of digital technology in marketing, traditional marketing alone cannot sustain your business. Therefore, leveraging growth marketing is crucial to stand out among your competitors.

Onboarding KPIs 98

Onboarding KPIs Strategy Marketing Customer Experience 98

Userpilot

JANUARY 9, 2023

Every good product marketer knows; the only thing better than acquiring new customers is retaining existing customers. Can personalized retention marketing grow your customer’s lifetime value and customer retention rate? This article considers all you need to know about retention marketing.

Feedback Software 98

Feedback Software Analytic Tools Research Software Customer Experience 98

Userpilot

JULY 31, 2024

NPS (Net Promoter Score) measures users’ likelihood of recommending your product to others. CSAT ( Customer Satisfaction Score ) measures customers’ satisfaction with your product or service. CES ( Customer Effort Score ) measures how easy it is to interact with your product. Average TTV. Average NPS.

Onboarding KPIs 104

Onboarding KPIs Data Visualization Customer Experience Customer Satisfaction 104

Userpilot

JULY 10, 2024

A customer experience strategy revolves around tracking customers’ sentiments and perceptions about interactions with your brand across all touchpoints and aims to improve customer satisfaction. Customer experience has a broader scope, covering all customer perceptions.

Customer Experience 110

Customer Experience User Testing Customer Feedback Data Visualization 110

Userpilot

JULY 20, 2024

TL;DR An experience strategist designs and optimizes user experiences across different touchpoints to enhance customer satisfaction and engagement. They combine insights from user research , data analytics, and design thinking to create cohesive and compelling experiences that align with business goals.

Data Visualization 93

Data Visualization Analytic Tools Research Software Feedback Software 93

Userpilot

NOVEMBER 30, 2023

How do product managers identify market gaps? TL;DR Market gaps are the disparities between what customers need and want , and what the market can deliver. A market gap can be caused by missing functionality or poor user experience. Want to see how Userpilot can help you find market gaps?

User Testing 105

User Testing Data Visualization Feedback Software Research Software 105

Userpilot

SEPTEMBER 30, 2022

On the other hand, customer experience as a whole refers to all customer encounters, both online and offline. Good digital CX is important for businesses because it increases customer satisfaction , drives retention and brand loyalty , and sparks growth through word-of-mouth marketing.

Customer Experience 98

Customer Experience User Testing Data Visualization Feedback Software 98

Userpilot

OCTOBER 20, 2022

You’ll also see 13 practical ways to improve your score, and how user feedback software makes the process much easier. Customer satisfaction is the measure of how happy and satisfied customers are. This feeling stems from the customer experience with your product and interactions with service teams.

User Testing 98

User Testing Customer Feedback Feedback Software Customer Experience 98

Userpilot

DECEMBER 19, 2022

However, getting the attention of your target customers with B2B marketing strategies is a lot harder. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level! What is B2B marketing?

B2B 105

B2B User Testing Research Software Analytic Tools 105

Userpilot

FEBRUARY 20, 2024

This approach to product management reduces bias and guesswork, ensuring every new product or feature released aligns with user needs and the ever-evolving market demands. Here, the product manager mainly makes decisions based on intuition, customer feedback or (requests), and market trends. Register to watch the webinar.

Data Visualization 105

Data Visualization Feedback Software User Testing Research Software 105

Userpilot

MAY 2, 2024

It’s crucial for SaaS businesses because it drives revenue growth, increases customer lifetime value , reduces customer acquisition costs , and fosters positive word-of-mouth marketing. Secondary onboarding introducing advanced features unlocks additional customer value. It keeps the product fresh and users engaged.

Onboarding KPIs 111

Onboarding KPIs Customer Experience Feedback Software Customer Feedback 111

Userpilot

JANUARY 29, 2024

A good SaaS UX design is critical to a successful SaaS product in today’s constantly evolving and competitive market. An efficient and effective design with users’ needs at the center stage encourages product engagement and reduces churn. Similarly, simple and intuitive designs reduce confusion and boost satisfaction.

Feedback Software 105

Feedback Software Analytic Tools Research Software Data Visualization 105

Userpilot

AUGUST 28, 2022

To measure customer value, collect feedback from existing customers, track customer satisfaction , and assess whether customer benefits outweigh their costs. Customer value is the difference between total customer benefits and total customer costs. Customer value vs customer lifetime value.

Feedback Software 105

Feedback Software Customer Feedback Customer Experience User Testing 105

Userpilot

AUGUST 29, 2022

Your customer success process can easily become chaotic. Since customer success is a relatively new career, CSMs tend to take tasks from sales, support, product marketing, and more than they can handle. So, what customer success processes should you focus on as a CSM? Track customer sentiment with NPS surveys.

Feedback Software 98

Feedback Software Research Software User Testing Customer Feedback 98

Userpilot

JANUARY 17, 2024

The most common challenges that hinder SaaS growth are lack of product-market fit , ineffective sales and marketing strategies , customer churn, and long product development cycles. Here are the 15 most effective ways to scale your SaaS business: Create a solid customer acquisition strategy.

Feedback Software 105

Feedback Software Research Software Analytic Tools User Testing 105

Intercom, Inc.

JANUARY 2, 2019

Now the bot can respond and close conversations for your team, automatically, giving customers an immediate resolution and your team more time to focus on the questions that really need them. We’ve seen Answer Bot resolve 29% of our customers’ common questions. Drive growth and revenue with Custom Bots for marketing and sales.

Technical Review 141

Technical Review Analytic Tools Feedback Software Customer Communications 141

Userpilot

AUGUST 6, 2024

Implement loyalty programs that reward users for regular interactions , such as points-based or tiered systems. Improve customer satisfaction by collecting and acting on feedback through surveys and a feedback widget. Create an omnichannel customer engagement strategy to ensure a consistent experience across all touchpoints.

Feedback Software 105

Feedback Software Analytic Tools Data Visualization Customer Feedback 105

Userpilot

APRIL 3, 2024

A resource center is a central hub of resources that helps your customers solve problems and learn more about your product. It reduces the load on your support team and improves customer satisfaction by providing self-service support. Gather user data from multiple sources to learn more about customers’ pain points.

Feedback Software 105

Feedback Software Analytic Tools Research Software Data Visualization 105

Userpilot

SEPTEMBER 7, 2023

TL;DR Analyzing customer data helps you offer personalized experiences, increase customer satisfaction and loyalty, and improve decision-making. Deliver personalized experiences: Customer analytics helps you identify the most effective touchpoints for launching personalized marketing campaigns to enhance the customer experience.

Data Visualization 105

Data Visualization Customer Feedback Analytic Tools User Testing 105

Userpilot

FEBRUARY 22, 2024

TL;DR SaaS customer support is the process of assisting customers who use your product. Exceptional customer support boosts customer satisfaction and encourages customer loyalty. Competitive advantage : Customers stop doing business with an organization due to poor support.

Feedback Software 102

Feedback Software Analytic Tools Customer Feedback Customer Experience 102

Userpilot

AUGUST 15, 2023

A product launch marketing plan is more than a simple press release announcing your product. In this article, we detail what a product launch marketing plan is, why you need one, and how to create a successful product marketing from the start. Online marketing strategies for social media, emails, press releases, etc.

Product launches 98

Product launches User Testing Feedback Software Research Software 98

Userpilot

MAY 8, 2024

Implement customer feedback promptly and keep customers in the loop. Educate customers with resources in multiple formats like blogs, webinars , or videos. Localize product experiences for different markets to increase inclusivity and usability. What are the different types of customer needs?

Data Visualization 105

Data Visualization User Testing Customer Feedback Analytic Tools 105