Userpilot

NOVEMBER 8, 2022

How do you make sure your product marketing team is actually working toward success? By using product marketing OKRs to guide strategy and track progress. Leading industry online publications talk about marketing OKRs in general, looking at the acquisition stage of the journey only. Product marketing OKRs vs KPIs.

Onboarding KPIs 105

Onboarding KPIs Product Marketing Marketing User Testing 105

Userpilot

MARCH 27, 2023

Net Promoter Score (NPS) is one of the most popular and effective ways to measure customer satisfaction and loyalty in a SaaS business. In this article, we’ll cover what an in-app NPS survey is, how to calculate it and measure user sentiment. Promoters (scored 9 or 10): promoters are customers who leave a positive review.

Feedback Software 98

Feedback Software Customer Satisfaction User Testing Customer Feedback 98

Userpilot

JULY 14, 2021

How do you build engaging customer satisfaction surveys that get you quality feedback from your users? And what exactly are the different types of customer satisfaction surveys and how should you use them? With a tool like Userpilot , you can build and respond to customer satisfaction surveys directly in-app.

Customer Satisfaction 98

Customer Satisfaction User Testing Product Research Customer Experience 98

Usersnap

SEPTEMBER 21, 2021

A customer satisfaction survey is a lynchpin to developing a loyal, returning, and referring customer base. This article details everything you need to know about the ins and outs of successful customer satisfaction surveys. Conduct More Customer Satisfaction Surveys What Are Customer Experience Surveys?

Customer Satisfaction 94

Customer Satisfaction User Testing Feedback Software Product Research 94

Userpilot

AUGUST 1, 2024

Product marketing is the process of bringing a product to market, and a well-curated product marketing strategy is key to understanding customer needs and driving adoption. TL;DR A product marketing strategy is a roadmap for how a new product will be positioned, priced, and marketed.

Research Software 105

Research Software Analytic Tools Product Marketing Product Research 105

Userpilot

JANUARY 22, 2024

A product marketing framework is like a compass that guides you through the complex, fast-paced world of SaaS. From initial launch to ongoing product management , this framework acts as a map towards sustainable growth. In this article, we dive deep into what a product marketing framework is and explore its essential components.

Feedback Software 105

Feedback Software Research Software Analytic Tools Product Research 105

Userpilot

SEPTEMBER 28, 2022

Good customer perception improves the overall success of your business, enhances your brand image, ensures repeat purchases, and increases customer satisfaction and loyalty. The three stages of the customer perception process are sensing, organizing, and reacting. These include: Product marketing and digital ads.

User Testing 98

User Testing Customer Experience Customer Feedback Feedback Software 98

The Product Guy

DECEMBER 6, 2018

As a product manager, my goal is to ensure customer satisfaction, long term success of my product and contributing to the success of my organization. During this journey, some of the key challenges that I faced are follows: I found it very difficult to define the positioning statement for the product.

Reporting Tools 350

Reporting Tools Customer Experience Product Management Product Manager 350

Userpilot

DECEMBER 11, 2022

Is your B2B Product Marketing strategy working for you? Brand positioning, demonstrating your value proposition to other businesses, and making channel decisions; B2B product marketing can become a complex process. Finally, set SMART goals and KPIs or OKRs for tracking your marketing performance.

B2B 98

B2B Feedback Software Product Marketing Customer Experience 98

UX Planet

OCTOBER 24, 2024

Value Proposition Canvas Value Proposition Canvas focuses specifically on the customer segments and value propositions to ensure product-market fit. It complements the BMC by providing a deeper dive into customer needs and how a company’s products address those needs. Value Proposition Canvas by Strategyzer.

User Testing 105

User Testing Data Visualization Product Research Research Software 105

Userpilot

DECEMBER 9, 2021

In the competitive world of SaaS products, product positioning is definitely something your product marketing team can’t afford to ignore. Product positioning allows you to identify your market niche. What is product positioning? Why is product positioning important?

Research Software 98

Research Software Feedback Software Analytic Tools Positioning 98

Userpilot

AUGUST 15, 2022

Micro goals vs macro goals in product marketing: Have you ever wondered what the difference is and how can you use both to achieve customer success and product growth ? As a product marketing manager, you need to set goals that would guide and motivate you and your team members. Micro vs macro goals.

Product Marketing 98

Product Marketing Feedback Software Marketing User Testing 98

Userpilot

JULY 24, 2024

A product strategy framework is a structured approach that outlines how you’ll build and launch your product. Benefits of a product strategy framework include better alignment between product development and business goals and improved user satisfaction. What is a product strategy framework?

Data Visualization 111

Data Visualization Framework Product Strategy Analytic Tools 111

Userpilot

MAY 17, 2021

Are you tracking the right Product Marketing KPIs? With so many product growth insights available to every product marketer, it’s sometimes hard to understand which metrics are relevant and which you should be tracking to measure the success of your product marketing. What is Product Marketing?

Onboarding KPIs 98

Onboarding KPIs Analytic Tools Feedback Software Product Marketing 98

Product Innovation Educators

FEBRUARY 20, 2023

How to achieve product-market fit – for product managers This episode is sponsored by PDMA, the Product Development and Management Association. PDMA is also the longest-running professional association for product managers, leaders, and innovators, having started in 1976. Target customer 2.

User Testing 273

User Testing Product Management Product Manager Data Visualization 273

Userpilot

MAY 31, 2021

The product marketing manager role has been growing steadily over the two decades: And no wonder – the exponential growth of the SaaS industry, combined with the Product-Led Growth trend created a lot more demand for (and awareness of) product marketing. What is product marketing?

Analytic Tools 97

Analytic Tools Onboarding KPIs Research Software Product Marketing 97

Userpilot

JULY 9, 2024

Continuously refine your approach through experimentation and testing to maintain a positive impact as customer needs evolve. Some customer experience best practices include : Run surveys throughout the customer journey to gather comprehensive feedback and insights on user satisfaction, ease of use, and product-market fit.

Customer Experience 111

Customer Experience User Testing Research Software Analytic Tools 111

Usersnap

FEBRUARY 24, 2025

Without a clear understanding of these factors, products risk failing to meet real-world demands. Engaging in a well-structured product discovery process enables teams to move beyond assumptions and build solutions that drive true user satisfaction. Here are the user goal-oriented queries: 1.

Product Research 52

Product Research User Testing Customer Feedback Customer Experience 52

Userpilot

FEBRUARY 28, 2023

Customer preference feedback shows you which feature or design users like better. In-app rating feedback is a quick way to assess user satisfaction with a particular experience. To collect customer loyalty feedback , use NPS surveys. Customer experience feedback focuses on user interactions with your product.

User Testing 98

User Testing Customer Feedback Feedback Software Product Research 98

Userpilot

OCTOBER 20, 2023

TL;DR Sentiment analysis helps you monitor the opinions, emotions, and feelings (sentiment) of customers towards your product or brand. Sentiment analysis makes it possible to compare your product to competitors, evaluate the impact of your product/marketing efforts, and gather actionable growth insights.

Data Visualization 52

Data Visualization Analytic Tools Feedback Software Customer Satisfaction 52

Userpilot

SEPTEMBER 21, 2022

Collecting feedback data provides users with different ways to share their thoughts about your product. Gather feedback on product user satisfaction so you can find ways to improve customer loyalty. Surveys for understanding user satisfaction and customer loyalty.

Feedback Software 98

Feedback Software User Testing Customer Feedback Analytic Tools 98

Userpilot

OCTOBER 20, 2022

In this article, we’ll discuss 10 strategies you can use to improve your Net Promoter Score and thus increase customer satisfaction and loyalty. The Net Promoter Score (NPS) is a measure of customer satisfaction and loyalty. It helps you track customer satisfaction and loyalty. Here’s why.

Feedback Software 98

Feedback Software Analytic Tools Research Software User Testing 98

UX Planet

JUNE 1, 2025

Through case studies, statistical evidence, and methodological frameworks, I aimed to establish how systematic user research can positively impact key business metrics, from acquisition to referral. Each phase of the AARRR funnel presents unique challenges that require distinct research approaches to generate actionable insights.

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Userpilot

MAY 27, 2025

Salary $183056-$292870 Annually Apply Here Recommended candidates for a product manager focused on PLG job offers Now, lets turn the tables. They are a great fit for the positions above and for your company, especially when the position is connected to Product-Led Growth.

Analytic Tools 52

Analytic Tools Research Software Feedback Software User Testing 52

Userpilot

FEBRUARY 25, 2022

Customer retention rate refers to the percentage of users you retain over a specific period of time. Customer churn rate, the opposite of user retention rate, measures the percentage of users who left your product within a given period. User error rate. Customer retention rate. Time per task.

Customer Experience 105

Customer Experience Feedback Software Onboarding KPIs Analytic Tools 105

Userpilot

NOVEMBER 2, 2022

When you add value to your products, it gives you a competitive advantage, enables you to charge a higher price, drives high-margin sales, and increases profits. Measure product value with two surveys – product-market fit surveys and net promoter score (NPS) surveys. How to measure product value?

Feedback Software 98

Feedback Software Research Software User Testing Product Research 98

Userpilot

FEBRUARY 20, 2024

Unlike the traditional roadmap explained above, a data product roadmap is heavily backed by data and designed by taking several quantitative and qualitative data sources into account. Thus, it has a higher chance of ensuring user satisfaction and retention. What positions yours as a better solution?

Data Visualization 105

Data Visualization Feedback Software User Testing Research Software 105

Userpilot

DECEMBER 20, 2022

This makes it crucial for them to map their marketing efforts based on the customer journey and grow the business efficiently. So let’s find out how you can leverage data to streamline your product marketing decisions and secure a steady route to success. The loyalty stage thus consists of your power users.

Feedback Software 98

Feedback Software Analytic Tools Customer Experience Customer Satisfaction 98

Userpilot

SEPTEMBER 2, 2024

If you want to skyrocket product growth, consider using a combination of customer-led and product-led strategies. Benefits of a customer-led growth strategy With an emphasis on user satisfaction , a customer-led strategy offers several benefits. Positive feedback providers segment in Userpilot.

User Testing 111

User Testing Customer Feedback Customer Experience User Friction 111

Userpilot

JULY 22, 2024

A well-executed expansion strategy leads to increased sales and market share, improved customer satisfaction , and better competitive advantage. However, expansion poses three broad risks: new market, operational, and financial challenges. There are four types of Product Market Expansion strategies.

Research Software 103

Research Software Feedback Software Analytic Tools User Testing 103

Userpilot

APRIL 3, 2024

Embracing product-led growth starts with delivering clear, immediate value to users and ensuring they quickly reach the “ Aha! ” Analyze direct and indirect competitors’ successes and failures, refining your strategy to enhance your product’s market position. User persona example.

Analytic Tools 104

Analytic Tools Feedback Software Customer Experience Onboarding KPIs 104

Userpilot

MAY 17, 2022

This piece will show you what the customer feedback loop means for your SaaS, different ways to gather feedback, and how to close the loop. Customer feedback is the opinion that customers have after using your product or service. This opinion could be positive or negative. What is a feedback loop?

Product Research 98

Product Research Feedback Loop Feedback Software User Testing 98

Userpilot

MARCH 29, 2023

This article examines what a smiley face survey is, why it’s an excellent tool for collecting feedback and tracking customer satisfaction, and when/how to use them. TL;DR Smiley face surveys use smiley faces as answer options to measure customer satisfaction. It helps you measure customer satisfaction.

Product Research 98

Product Research User Testing Customer Feedback Feedback Software 98

Userpilot

JANUARY 12, 2023

When your customers have a question, they expect a fast response. After-hours support in the form of self-service content can help your SaaS improve customer satisfaction. You should offer after-hours customer support so that you can stay connected with customers 24/7, improving their customer experience.

Embedded Analytics 98

Embedded Analytics Customer Experience Customer Satisfaction Software Review 98

Userpilot

NOVEMBER 25, 2021

By setting up the right surveys and micro-surveys at the right points in user journeys, you can use in-app feedback to stop churn, encourage referrals, fix pain points, and improve user sentiment. Track customer loyalty with NPS surveys. Collect feedback on satisfaction and user experience with CSAT and CES surveys.

Feedback Software 98

Feedback Software Analytic Tools User Testing Data Visualization 98

Userpilot

JULY 27, 2021

Passives might be the best candidates your success team should reach to and drive customer expansion. Use Userpilot to build in-app NPS surveys without coding, analyze responses and launch in-app experiences meant to improve customer satisfaction and drive growth. NPS is much, much more than just a user satisfaction thermometer.

Feedback Software 98

Feedback Software Analytic Tools Product Research User Testing 98

Userpilot

JANUARY 27, 2023

Its purpose is to gain a more detailed understanding of user needs , define the problem to solve, and guide product ideation. Evaluative research, on the other hand, tests how good your current product or feature is. It assesses customer satisfaction by looking at how well the solution addresses their problems and its usability.

User Testing 98

User Testing Product Research Research Software Feedback Software 98