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The ultimate marketing technology stack for 2019

Intercom, Inc.

Known as the Martech 5000 — nicknamed after the 5,000 companies that were competing in the global marketing technology space in 2017, it’s said to be the most frequently shared slide of all time. Marketing technology is now the largest portion of total marketing budget (29% on average according to Gartner ).

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UX Analytics: It’s Not Just About Data Collection and Methods

Userpilot

Unfortunately, the research backs this up, with a staggering 90% of users reporting that they stopped using an app due to poor performance. Expert review : Established design experts check your products design based on usability principles to identify potential improvements. Basically, anything that ruins the user experience.

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Brand health tracking: Your complete guide to smarter brand decisions 

Alchemer Mobile

High-competition industries – In sectors like tech, retail, CPG, financial services, and healthcare, where customer choice is abundant, brand perception can be the edge that wins—or loses—market share. Establish benchmarks – Use this initial wave as your reference point for all future tracking.

Branding 100
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Outsourced Software Product Development: A Comprehensive Guide

Arkenea

This approach can free up internal resources, reduce time to market, and provide access to niche skills, especially in emerging technologies such as artificial intelligence, blockchain, and the Internet of Things. What Is Outsourced Software Product Development? Large enterprises may outsource entire product lines.

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Pendo Free: A Thorough Review + Better Alternatives

Userpilot

That’s exactly what we explore in our review. Retroactive analytics Retroactive analytics enables non-technical product teams to track user behavior data without any coding. G2 reviewers give Pendo an average rating of 4.4 Pendo review. Pendo review. But does the free plan live up to the expectations?

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Conversational UI for Bank: Say Bye to Your Boring App

The Product Coalition

Payment related questions Conversational AI can simplify payment queries, allowing users to inquire about due dates, bill history, and even schedule payments seamlessly. Examples include: When is my next credit card payment due? Large Language models tend to generate incorrect information, a phenomenon referred to as “hallucination.”

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FullStory Alternatives: Five Top Analytics Tools to Choose From

The Product Coalition

Their tightly packed visual dashboards organize the data in a way that makes it easy to map out sales funnels, track common paths, uncover behavior patterns, and identify friction points. While FullStory works for mobile apps, the web/mobile hybrid platform doesn’t cover every framework, particularly with non-native tech stacks (e.g.