The Product Coalition

MAY 9, 2023

Specifically, if you’re planning on enterprise contracts of $10k+ a year, those are almost impossible to do with PLG. It means saying NO to those enterprise customers that you’re so used to getting with additional services and customizations. With outbound enterprise sales, you need to reach out to many people to get some calls.

User Testing 147

User Testing Feedback Software Analytic Tools Outbound 147

Userpilot

JUNE 29, 2023

TL;DR Userpilot, Mailchimp, Databox, and Lucky Orange are the best HubSpot integrations available for data sync. Zapier, RollWorks ABM, Eventbrite, GoToWebinar, and Calendly are the top integrations for sales and marketing teams. Userpilot will be an excellent addition to your HubSpot data tool stack.

Analytic Tools 52

Analytic Tools Reporting Tools Data Visualization Customer Experience 52

The Product Coalition

MARCH 3, 2023

Focusing on product-led or go-to-market-led growth is no longer enough. It isn’t about Product-Led, OR Sales-Led, OR Marketing-Led Growth. Yet, the biggest Product-Led Growth success stories, such as Slack and Zoom, build a robust online presence and significant sales and marketing teams to keep their momentum going.

Customer Experience 128

Customer Experience Customer Feedback User Testing User Friction 128

The Product Coalition

FEBRUARY 9, 2021

We’re kicking off a new venture with an enterprise tech product at its core. I haven’t included books on consumer-focused products and businesses, because this new venture is selling a software product into enterprise. for building a new product venture, or, in this case, selling software to enterprise. by Justin?—?Takes

Books 185

Books User Testing Product Research Inbound 185

Userpilot

APRIL 7, 2024

When it comes to boosting your product growth, user tracking tools can make your life a lot easier. They offer insights into product performance , what your users are doing inside your product, and why they are doing it. But how do you know you’re picking the right tools? Tableau is the best user data visualization tool.

Data Visualization 87

Data Visualization Analytic Tools Feedback Software Reporting Tools 87

Usersnap

FEBRUARY 14, 2023

Whether you’re still validating your SaaS product idea or launching a new feature to an existing product line, thinking about your Go-To-Market Strategy is always relevant. In fact, iterating your strategy and improving each feature Go-To-Market plan as you grow and receive customer feedback is even more important. Let’s dive in!

Research Software 52

Research Software Feedback Software User Testing Product launches 52

Userpilot

APRIL 8, 2022

Product market fit, often just called product/market or “P/M” is one of the most important Lean Startup concepts. There is a lot of information out there about why it’s important for having a successful product and grow your business, but finding out how to achieve product-market fit can still feel elusive.

User Testing 94

User Testing Feedback Software Research Software Product Marketing 94

Userpilot

FEBRUARY 4, 2022

SaaS sales can be broken down into three models: self-service, transactional, and enterprise. A self-service SaaS sales process is best for companies with a simple and/or affordable product. Creating a user persona will help you target the right prospects and later use the same data to segment your in-app marketing.

Feedback Software 95

Feedback Software Research Software Reporting Tools Onboarding KPIs 95

Intercom, Inc.

NOVEMBER 7, 2019

Creating a new product category also creates a plethora of challenges – from spotting the right market niche to convincing customers that yours is a service they need. Getting to 100 customers doesn’t demand a complex setup, but getting to 1,000 in a specific market requires evolution. Short on time?

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

Revulytics

FEBRUARY 12, 2019

These roles are called inbound product managers and outbound product managers, or technical product managers and strategic product managers. What’s more, those product managers reported spending: Almost 75% of their time on tactical activities. The same data can help in tracking profitability. Consider win-loss analysis.

Data Visualization 66

Data Visualization Product Management Product Manager Outbound 66

Business of Software Conference

NOVEMBER 16, 2023

And while advances in technology like ChatGPT and other artificial intelligence tools can now mimic humanity and sound more like humans and less robotic, they’re still imperfect tools. They think they need to have massive marketing budgets and to cut out human exchanges with customers so they can expand more rapidly.

Research Software 52

Research Software Feedback Software User Testing Customer Experience 52

Intercom, Inc.

JANUARY 28, 2020

In fact, with Intercom acting as the central solution for customer communications, GetAccept has been able to grow revenue by 450% in the last year alone, serving more than 25,000 users in over 2,000 different enterprise companies worldwide. In SaaS you want all relevant and historical data to be automatically aggregated in one source.

Customer Communications 138

Customer Communications Inbound Customer Experience Outbound 138

BrainMates

SEPTEMBER 19, 2022

The modern workplace is the backbone of our economy – from start-ups to government agencies and large enterprises – and the employees that work within are the engine that keeps the business running. We spoke to Sharon Schwarzkopf, Head of Product at ReadyTech , to get more insight into how a product team working within workforce functions.

Feedback Software 52

Feedback Software User Testing Customer Feedback Data Visualization 52

ProductPlan

MARCH 17, 2020

upsell new services). The roadmap needs to communicate the big picture to the organization — the initiatives that move the needle, expand markets, address competition, and create customer value. Try these inbound/outbound efforts exercise by dividing your PM activities into either an “inbound effort” or “outbound effort” bucket.

Outbound 80

Outbound Product Management Product Manager Inbound 80

Mironov Consulting

DECEMBER 31, 2017

I get pulled into lots of discussions among product managers about the best ways to represent (and then present and present and present) roadmaps or backlogs, especially to internal sales/marketing/support audiences. Especially in enterprise/B2B, sales teams may have only a handful of major active accounts, each carrying a lot of revenue.

Roadmap 92

Roadmap Fractional VPE CTO Coach Data Visualization 92

Intercom, Inc.

JULY 29, 2021

Rather, everything is an iterative process of building the service, rolling it out to users and keep improving it as you get new data and feedback. The goal was, and still is, in a way, to hire 100 people in Dublin as fast as we can, to get $50 million in revenue out of Dublin as fast as we can, purely into enterprise business.

Feedback Software 223

Feedback Software Reporting Tools Customer Experience Weak Development Team 223

Intercom, Inc.

NOVEMBER 20, 2018

Define your marketing personas. To do this it is necessary to create marketing personas that represent your ideal prospect or match your ideal customer profile. It is important that these friendly connections represent the target persona market you have outlined, as otherwise, the feedback loop is likely to be weak.

Feedback Software 178

Feedback Software Research Software Startups Product Research 178

Intercom, Inc.

NOVEMBER 28, 2018

But figuring out which sales tools you should buy and invest in – let alone what each tool even does – can be a daunting task. This is especially true when you consider the seemingly endless list of sales tools to choose from. Before we begin: how to choose your sales tools. Better tools, not more tools.

Data Visualization 192

Data Visualization Analytic Tools Research Software Feedback Software 192

Mironov Consulting

FEBRUARY 6, 2020

I’m often asked what KPIs B2B/enterprise product folks should use, or what OKRs they should choose. Why KPIs from consumer companies don’t fit well with B2B/enterprise. A music streaming service needs different health indicators than an aircraft manufacturer or online ad marketplace or security software vendor or dating app.

B2B 118

B2B Enterprise Onboarding KPIs User Testing 118

Userpilot

SEPTEMBER 19, 2023

TL;DR Product-led growth (PLG) funnels are a framework that helps you visualize the entire process of your product, converting a lead or prospect into a paying customer. Combining funnels and flywheels is the best approach (especially if you’re targeting multiple segments with your marketing-led growth).

Data Visualization 103

Data Visualization Analytic Tools Customer Experience Reporting Tools 103

Usersnap

JANUARY 20, 2023

When choosing an appropriate customer support tool, you want to make sure that it ticks all the boxes your team requires. Each method requires different tools to achieve the desired outcome. To be successful, you need to equip your support staff with the right customer support tools to deliver superior customer service.

Feedback Software 52

Feedback Software Analytic Tools Research Software Reporting Tools 52

Intercom, Inc.

FEBRUARY 5, 2019

You can delay it until you’ve acquired your first 100 or 1,000 customers, but at some point you’ll need to find sustainable traction in the market. When done correctly, your sales strategy will help your sales team execute with focus – SMB or enterprise, inbound or outbound, hunting or farming. Want more advice like this?

Outbound 177

Outbound Strategy Inbound Customer Experience 177

Intercom, Inc.

MAY 24, 2018

When used correctly, data can powerfully enrich sales and marketing efforts and help any business fuel growth. But all too often, companies fall into the trap of using partial or old data to drive major decisions. Here are five quick takeaways: At Clearbit, all marketing falls under growth marketing. Short on time?

Data Visualization 182

Data Visualization Feedback Software Customer Experience B2B 182

Intercom, Inc.

DECEMBER 3, 2020

Instead of building on previous iterations with small, incremental changes that could be quickly shipped, this was a two-year-long enterprise designed almost entirely from scratch. Nicole Garrison – Product Marketing Manager. I’m on the research and data science team here at Intercom. Nicole: I’m Nicole.

User Testing 152

User Testing Feedback Software Data Visualization Research Software 152

Intercom, Inc.

NOVEMBER 27, 2019

As the team at the Saas Commerce Platform Paddle has learned, real growth is about entering new markets – and that takes thoughtful attention to pricing, making inroads into new geographic regions, deciding whether to move upmarket (or downmarket), and offering new standalone products instead of bloated features tacked onto old ones.

Data Visualization 186

Data Visualization Reporting Tools Software Review User Testing 186

Intercom, Inc.

APRIL 4, 2019

But as it started selling more and more into the enterprise, it staffed up with a deep and strong one. But when it came to selling Dropbox Enterprise, it added several. The second stage is treating growth as top of funnel marketing and layering on sales to open up profitable yet harder to reach segments. What’s not to like?

Weak Development Team 162

Weak Development Team Outbound User Testing Research Software 162

Userpilot

JULY 24, 2023

What is SaaS marketing? We’re all familiar with the basics of SaaS product marketing such as attracting users to a SaaS product with a subscription business model. That said, there are key differences between a SaaS marketing strategy and standard digital marketing. Offering self-service support.

Analytic Tools 70

Analytic Tools Feedback Software Data Visualization Marketing 70

Intercom, Inc.

MARCH 22, 2022

Because it’s the key driver of net revenue retention and the number one driver of enterprise value. Across marketing, sales, and support, there are countless customer engagement opportunities that allow you to acquire, retain, and nurture more customers, creating long-lasting customer relationships that drive growth.

Customer Communications 129

Customer Communications Customer Experience Customer Feedback User Friction 129

eG Innovations

NOVEMBER 19, 2021

Amazon Web Services (AWS) is one of the most comprehensive and broadly adopted cloud service providers in the industry, offering over 200 fully featured services from data centers globally. A recent survey estimates that AWS is the largest cloud service provider and accounts for 32% of the worldwide cloud services market.

Data Visualization 59

Data Visualization Analytic Tools User Testing Customer Experience 59

Intercom, Inc.

JANUARY 16, 2019

Only then will you have the foundation to consistently win new customers, upsell existing ones and see the kind of predictable growth that’ll be the making of your company. The result is greater penetration into the enterprise, higher product appreciation, and more revenue from a given customer. it all “works”.

Weak Development Team 156

Weak Development Team Data Visualization Strategy User Testing 156

Intercom, Inc.

JULY 9, 2020

Kevin Indig leads SEO & Content Marketing as VP at G2 and mentors startups in Marketing at GermanAccelerator. When taken in the context of his ‘coming of age’ alongside SEO it’s little wonder that his insights on the topic are worth hearing. And I would say I have a very analytical and ambitious mind.

Analytic Tools 199

Analytic Tools Research Software Data Visualization Technical Review 199

Intercom, Inc.

MAY 31, 2018

blog , books on everything from product demos to outbound sales, and the Startup Chat podcast that he co-hosts with Hiten Shah. Automation can be a great tool for augmenting qualification , but like all tools, it won’t fix fundamental problems with your process. Adam Risman: Steli, welcome to Inside Intercom.

Reporting Tools 223

Reporting Tools User Testing Customer Experience Data Visualization 223

Intercom, Inc.

JANUARY 11, 2023

Understanding the different ways in which people want to buy software and aligning your go-to-market approaches accordingly. And just last July, he gathered a group of over 50 growth and marketing leaders to discuss how to leverage product data to scale revenue engines. Forms or product signups rely on self-input data.

Customer Experience 118

Customer Experience Inbound User Testing B2B 118

Intercom, Inc.

DECEMBER 20, 2018

As the co-founder of WebProfits , he’s led marketing strategy for the likes of Intuit, LinkedIn and Salesforce. Not to mention, he’s scaling seven of his own SaaS companies – including Mailshake , a cold email outreach tool for sales. Sujan: Mailshake is an outbound sales tool. It didn’t work.

Outbound 151

Outbound Customer Experience User Testing Data Visualization 151

Intercom, Inc.

SEPTEMBER 8, 2021

At Slack, she rose through the ranks from an Account Executive to a Senior Enterprise Leader, and by the time she left Slack six years later, their revenue had grown from about $12 million in ARR to more than a billion dollars. ’ It’s also important to purchase tools for scale. Is it true enterprise?

Weak Development Team 118

Weak Development Team Feedback Software User Testing Customer Experience 118

The Product Coalition

FEBRUARY 12, 2018

StepShot is a powerful and yet simple to use tool that enables you to create detailed step-by-step procedure guide or manual. This tool brings creating manuals to the new level, when each step of the procedure can be edited within one program and then the whole story bulk can be exported and saved as a document. Sounds too long, right?

User Testing 68

User Testing Customer Feedback Customer Experience Reporting Tools 68

Intercom, Inc.

NOVEMBER 5, 2019

We’ve compiled our favorite insights from all three discussions along with additional material we’re airing for the first time. Slack’s Manager of Mid-Market Sales, Maggie Hott, and Guru’s Senior Director of Sales, Halid Ibrahimovic, on the power and pitfalls of accelerating sales with automation. Dave: Awesome. Dave: Yeah.

Research Software 139

Research Software User Testing Analytic Tools Reporting Tools 139