Userpilot

NOVEMBER 30, 2023

TL;DR Market gaps are the disparities between what customers need and want , and what the market can deliver. A market gap can be caused by missing functionality or poor user experience. Your colleagues, especially customer-facing ones, can offer valuable insights into unmet user needs and shifts in the markets.

User Testing 105

User Testing Data Visualization Feedback Software Research Software 105

Userpilot

MAY 27, 2024

Customer perception can make or break your brand reputation. But why is customer perception important, and how can you improve it? Let’s explore what it is and how to measure it, then look at 10 ways to make customers look at your brand with a positive lens and increase product engagement !

Feedback Software 63

Feedback Software Analytic Tools User Testing Customer Feedback 63

Userpilot

JANUARY 9, 2024

But the question is, how do you conduct a UX audit, what quantitative data should you look at, and what does a good UX design even look like? TL;DR A UX audit is a data-driven assessment of your website or product’s performance in terms of user experience. Study behavior trends to highlight any UX designs users avoid.

Analytic Tools 105

Analytic Tools Data Visualization Feedback Software Research Software 105

Userpilot

MAY 5, 2022

Churn analytics helps you detect your product friction points and understand why users stop using the tool. This is crucial if you want to know how healthy your SaaS product is and what should be improved to increase customer retention and lower the churn rate. There are three methods to predict churn.

Data Visualization 98

Data Visualization Analytic Tools Feedback Software Customer Feedback 98

Userpilot

FEBRUARY 26, 2024

And how to do it with available product analytics solutions? TL;DR Marketing funnel analysis is the process of evaluating how customers progress from the moment they learn about your product til they convert to paid accounts , and beyond. It also helps them seal any leaks in the funnel resulting in the loss of potential customers.

Analytic Tools 105

Analytic Tools Data Visualization Feedback Software Research Software 105

Userpilot

JULY 18, 2023

The tools are constantly evolving and changing their pricing plans, so it may be difficult to ensure that your product team is using the right tools and getting the best value for the money. Roadmapping software visualizes and plans product development over time, facilitating coordination and alignment across teams.

Analytic Tools 98

Analytic Tools Feedback Software Research Software Reporting Tools 98

Userpilot

MARCH 7, 2024

How do you use the insights to improve user engagement? We also look at a couple of analytics tools for analyzing user engagement. TL;DR User engagement is a measure of how active your users are inside the product and how good the product is at keeping them interested. What is user engagement?

Analytic Tools 105

Analytic Tools Data Visualization Onboarding KPIs Feedback Software 105

Userpilot

AUGUST 5, 2023

Are your NPS passives holding your product or service’s growth back? NPS (Net Promoter Score) passives are customers who have moderate feedback about your product but are not enthusiastic supporters. Unlocking the potential of these indifferent users can be a game-changer for your business.

Data Visualization 98

Data Visualization Feedback Software Product Research Analytic Tools 98

Userpilot

APRIL 16, 2024

In SaaS, a product experience strategy provides the building blocks for making customers stay, engage with your app, and eventually become loyal advocates for your product. So what strategies can help you elevate the user experience? Offer contextual help based on user behavior to improve activity and user engagement.

Data Visualization 105

Data Visualization User Testing Customer Experience Analytic Tools 105

Userpilot

DECEMBER 11, 2022

You will also know how to conduct a conversion analysis in 8 steps, and 3 of the best tools that can improve conversions and boost your product growth. Conversion analysis is a method to track your customers’ actions to see whether they will do what you expect them to do (convert) or drop off. Understand your customers on a deep level.

Analytic Tools 98

Analytic Tools Feedback Software Data Visualization User Testing 98

Userpilot

MAY 22, 2023

Searching for a customer experience (CX) strategy to set you apart from the competition? A CX strategy should encompass every interaction and engagement layer between your customers and your SaaS product. You should use it to meet and exceed customer expectations to increase customer satisfaction and retention and boost revenue growth.

Data Visualization 96

Data Visualization Analytic Tools Feedback Software Product Research 96

Userpilot

MARCH 6, 2024

Chatbot Implementation : Using chatbots so your website can provide immediate answers to common user questions, reducing bounce rates and improving conversions. Personalized Customer Experiences : Tailoring onboarding sequences based on user data to impact their upgrade decisions.

Feedback Software 105

Feedback Software Research Software Analytic Tools Product Research 105

Userpilot

APRIL 24, 2024

Similarly, you can't expect potential customers to come on board without a well-designed software demo first. TL;DR For potential customers, your sales demos could be the deciding factor between converting or switching. Structure your demo content for seamless execution by creating a base outline of all talking points.

Demo 93

Demo Research Software Feedback Software Product Research 93

Userpilot

MARCH 14, 2023

User segmentation is an essential strategy in product management. It improves customer experience, increases retention, and drives product growth. But where do you get started with user segmentation? In this article, we cover: Why user segmentation is essential for product managers. The most common ways to segment users.

Analytic Tools 98

Analytic Tools User Testing Customer Feedback Feedback Software 98

Userpilot

JANUARY 31, 2023

Have you ever used Customer Success Qualified Lead (CSQL) to drive product growth and increase your revenue? In this article, we’ll go over what a know what customer-qualified lead is, why it’s important to track them and how can this help increase revenue. What is Customer Success Qualified Lead (CSQL)?

Analytic Tools 98

Analytic Tools Feedback Software Data Visualization Customer Feedback 98

Userpilot

JUNE 30, 2023

Wondering which strategic customer engagement tactic to use to engage more customers with your product? Customer engagement lies at the heart of every thriving SaaS product. You need to strategically put your effort into bringing back customers to engage with your product regularly. What is a customer engagement strategy?

Customer Experience 97

Customer Experience Customer Feedback Feedback Software Analytic Tools 97

Userpilot

FEBRUARY 22, 2024

Retaining customers is an incredibly important part of any growth-driven business. According to Havard Business Review, customer acquisition requires 5 to 20 times more resources than customer retention. Thus, it only makes sense that you work hard to retain any customer that makes a purchase. What is customer retention?

Analytic Tools 52

Analytic Tools Feedback Software Research Software User Testing 52

Usersnap

JULY 26, 2023

Customers are at the functional center of every successful business model, and it’s time we uncovered the secrets to unlocking financial success through the idea of customer centricity by presenting customer focus examples. Key strategies and learnings from the top companies 5 best customer-centricity examples 1.

User Testing 52

User Testing Customer Feedback Customer Experience Reporting Tools 52

Userpilot

DECEMBER 6, 2022

Most probably you already know how important it is for a brand to offer superior experiences, but how exactly can you measure customer experience? Something as abstract as customer experience cannot be measured directly. Trigger personalized experience flows based on user behavior. What is customer experience?

Customer Experience 98

Customer Experience User Testing Customer Feedback Data Visualization 98

Product Talk

FEBRUARY 12, 2020

Lisa began her career in data science and spent four years as a data scientist at Airship , a marketing and messaging automation company. During her tenure as a data scientist, Lisa built two predictive products. Lisa says, “We led with ‘What can we predict?’ Tweet This. Tweet This.

Product Research 175

Product Research Data Visualization User Testing Research Software 175

Revulytics

AUGUST 28, 2018

On its recent earnings call, Spotify founder Daniel Ek revealed that Metallica is now leveraging data from the streaming music service to localize their performances, tailoring set lists based on the songs most popular among fans in that city. Putting on live, national and global events is expensive. That builds loyalty.

Data Visualization 80

Data Visualization Events Analytic Tools Reporting Tools 80

Userpilot

OCTOBER 5, 2023

The best automation tools and how they help you deliver tailored customer experiences. TL;DR Growth marketing automation involves using specialized tools to optimize growth processes and strategies. Growth marketing automation involves using specialized tools to optimize growth processes and strategies.

Analytic Tools 105

Analytic Tools Feedback Software Data Visualization User Testing 105

Userpilot

APRIL 21, 2024

This improves customer experience and increases conversion rates. And strengthens the relationship with the customer. Start creating conversion paths by defining their goals from the customer and business perspective. Next, create user personas. Focus on their JTBDs, pain points , and gains from using your product.

Research Software 104

Research Software Feedback Software User Testing Reporting Tools 104

Amplitude

JANUARY 26, 2021

Our Chick-fil-A One app is our loyalty app that allows customers to order ahead, earn points, and redeem those points for food rewards. Not only is the purchase funnel a key KPI, but we also monitor how customers pick up their order (e.g. curbside, drive-thru, takeout) and whether or not users redeem their rewards.

Data Visualization 59

Data Visualization Analytic Tools Research Software Customer Experience 59

Intercom, Inc.

OCTOBER 21, 2020

The feelings customers take away from an experience with your company are far more important than any “response time” metric. This applies not only to conversations a customer may have with your sales or support teams, but even when they’re not talking to you at all – such as when they’re on your help center , searching for answers.

User Friction 211

User Friction Data Visualization Customer Experience User Testing 211

Userpilot

APRIL 7, 2024

The Aha moment is defined as a moment of sudden insight, realization, or inspiration. The Aha moment can happen before users even sign up for the tool, like in Loom or Zoom, or quite late afterward, like in Slack. To reduce the time users need to reach the Aha moment, personalize the onboarding for your main segments.

Analytic Tools 52

Analytic Tools Feedback Software Data Visualization Embedded Analytics 52

Amplitude

MARCH 12, 2019

We have a running joke on the product development team: “If a chart falls in the woods and there’s no one around to analyze it, does it make an insight?”. We believe that a healthy data culture is not merely defined by data access. Why your data needs context within a story. Our answer is no.

Data Visualization 94

Data Visualization Embedded Analytics User Testing Customer Feedback 94

Userpilot

NOVEMBER 23, 2023

The outcome-based roadmap focuses on delivering value to customers instead of obsessing about building specific features. As companies scale, they often cannot satisfy customer needs equally well. Build a product that users love by delivering value and a good product experience. It should also give you tools to measure progress.

Feedback Software 105

Feedback Software Analytic Tools Product Research User Testing 105

Usersnap

JUNE 10, 2021

Instead of employing random software testers to go through different test scenarios, Pocket Prep gets actual customers to try out the new application. They would have a dozen schools, think of them as accounts, and around 50 users in the testing environment. If we ship fast but not great, it will only upset our users.

Feedback Software 122

Feedback Software User Testing Reporting Tools Data Visualization 122

Userpilot

JUNE 5, 2023

TL;DR The SaaS conversion funnel is a visual representation of your ideal customer journey from awareness to product adoption and revenue expansion. It differs from the SaaS sales funnel which ends when a user makes their first purchase, or the SaaS marketing funnel which ends with brand advocacy. What is a conversion funnel?

Analytic Tools 95

Analytic Tools Onboarding KPIs Data Visualization Customer Experience 95

Userzoom

DECEMBER 9, 2019

Although we strive to work in an environment where user research is a part of every stage of the product development lifecycle , and your executives have completely bought in to everything you do… we have to be realistic. One very under-utilized ‘tool’ is doing research with – and developing relationships with – customer service.

User Testing 111

User Testing Research Software Data Visualization Reporting Tools 111

Userpilot

DECEMBER 31, 2022

SaaS businesses are typically subscription-based, where they should provide continuous value to customers and ensure repeat purchases. Thus, one of the most important goals for SaaS companies is to reduce churn and retain as many existing customers as possible. Track product usage and segment customers for offering contextual flows.

Analytic Tools 98

Analytic Tools Feedback Software Research Software Data Visualization 98

Userpilot

SEPTEMBER 29, 2022

Product value is how well your app helps customers achieve their goals compared to competitors. It highlights the benefits of the product and its advantages for the prospective customer. Higher value translates into more customers, higher retention, and stronger brand loyalty. Check if you’re targeting the right customers.

User Testing 105

User Testing Product Research Feedback Software Analytic Tools 105

Userpilot

FEBRUARY 3, 2021

In the mission to solve your users’ most significant pain points, a user journey template can be your greatest asset. Sure, user personas are helpful. But they don’t answer where the sources of friction are coming from as your users explore your product.

Analytic Tools 98

Analytic Tools User Testing Customer Experience Research Software 98

Userpilot

JUNE 28, 2022

Are you wondering what customer experience KPIs and metrics you should track? Choosing the right KPIs can make all the difference when it comes to retaining your customers in the SaaS business. Customer experience Key Performance Indicators are the metrics that measure the level of interaction between the company and customers.

Customer Experience 52

Customer Experience Feedback Software Analytic Tools Onboarding KPIs 52

Userpilot

AUGUST 11, 2022

Since customer success roles are relatively new, companies don’t always have a clear idea of what responsibilities are appropriate for a customer success manager (CSM). Customer success ensures customers get their desired outcome when using your product. Which involves: Managing churn and increasing customer retention.

Feedback Software 98

Feedback Software Research Software Analytic Tools User Testing 98

Userpilot

JUNE 29, 2023

There’s an important distinction between documentation intended for your end users, and the more technical docs leveraged by developers and software architects. Great user documentation brings many benefits : it can help boost product adoption , improve customer retention and satisfaction , and reduce the burden on your support team.

Document 98

Document Analytic Tools Feedback Software User Testing 98