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While “use data to drive decision-making” sounds obvious, there’s a HUGE gap between saying it and doing it well. So, how do you get started with productanalytics ? In this article, we’ll talk about: What productanalytics is and why you need a solid strategy. What is productanalytics?
You can gather all the user feedback or behavioral data you want or even generate tons of Google Analyticsreports. Despite all these efforts, you’re probably still not acting on productanalytics correctly. Why actionable productanalytics are important. But why bother fixing it?
When your company adopts multiple SaaS solutions to drive productivity, you unknowingly create a perfect storm for data fragmentation. Your customer information lives in Salesforce, while your support tickets are in Zendesk, your product usage data in Mixpanel, and your marketing campaigns in HubSpot.
We explored the 19 essential activities that define successful software product management today. He emphasized the importance of role clarity and how the lack of it often leads to frustrated product managers leaving their positions.
Speaker: Jim O'Leary, VP of Product Management, and Brian Elmi, Director of Product Management, NTENT
Most productdashboard review lagging indicators rather than leading indicator and focus on the wrong metrics to move the business forward. Join Jim O'Leary and Brian Elmi of NTENT as they share exactly what they've done to build successful dashboards. January 17, 2018 11:00 AM PST, 2:00 PM EST, 7:00 BST
How product managers can use AI to get more actionable insights from qualitative data Today we are talking about using qualitative data to drive our work in product and consequently improve sales. It starts with someone on the product team who says, “We need to know more about what our customers need from us.”
90% of executives say they prefer visual storytelling over dense reports. Yet most product managers still rely on long documents, jargon-filled briefs, and clunky slide decks that dont land with the people who matter. Customers dont care about data structures. What: What does the feature or product actually do?
Scaling a product isnt just about selling moreits about refining product-market fit, unlocking the right growth levers, and making sure your go-to-market strategy actually aligns with what your customers need. Rachel shares how shes helped SaaS products scale from $1M to $10M in a year. Dont miss Rachels insights.
Or rather, two – conversation topics and custom reports. To understand a bit more about the launch, we’ve gathered some of the folks behind it: Thomas Creighton de Farias – Senior Product Education Producer. Orinna Weaver – Senior ProductMarketing Manager. Rati Zvirawa – Product Manager. Thomas: Awesome.
Speaker: Richard Cheng, Associate Product Manager, Mark43
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Speaker: Hannah Chaplin - Product Marketing Principal & Steve Cheshire - Product Manager
Without product usage data and user feedback guiding your product roadmap, product managers and engineers end up wasting money, time, and effort building what they think stakeholders want, rather than what they know they need. This lack of insight makes it impossible for these teams to prioritize.
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As a product manager at Userpilot, I’ve had the chance (and let’s be honest, responsibility) to try out major onboarding automation tools in this space. In this post, I’ll walk you through how these tools compare based on actual, hands-on use, not just pricing tables and feature checklists. Starts at $300/month for 1,000 MAUs.
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Thanks to the abundance of tools out there, marketing has never been easier. In this article, we examine some tools that can help your SaaS team to drive product growth. We will also consider valuable examples of tools that can inspire your process. The best examples are Userpilot , Hotjar , and Google Analytics.
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Listen to the audio version of this article: [link] A Product Strategy System The product strategy system in Figure 1 consists of four main parts: people, processes, principles, and tools. To do so, ask yourself the following questions: Are the right people involved in determining the product strategy?
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From the article, you will learn what vanity metrics are, how to identify them, and how to choose more actionable alternatives to drive product growth. TL;DR Vanity metrics appear impressive but don’t provide actionable insights or inform future strategies. Gather data from various sources (e.g., Let’s dive right in.
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By Justin Falk, Product Manager for Alchemer APIs, and Vanessa Bagnato, Director of ProductMarketing at Alchemer We are thrilled to announce the highly anticipated release of the Alchemer Mobile API. Organizations can define and manage API user access according to specific requirements, prioritizing data security.
The secret lies in first-party data. This article will explore how to collect and analyze it effectively, diving into methods like feedback surveys, productanalytics , and more. We’ll provide practical examples and actionable advice that will inspire you to create personalized user experiences based on data.
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