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How to Build and Improve Your Product Analytics Strategy

Userpilot

While “use data to drive decision-making” sounds obvious, there’s a HUGE gap between saying it and doing it well. So, how do you get started with product analytics ? In this article, we’ll talk about: What product analytics is and why you need a solid strategy. What is product analytics?

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Is Your Product Analytics Broken? How to Actually Act on the Data You Collect

Userpilot

You can gather all the user feedback or behavioral data you want or even generate tons of Google Analytics reports. Despite all these efforts, you’re probably still not acting on product analytics correctly. Why actionable product analytics are important. But why bother fixing it?

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The Risks of Data Fragmentation + How to Fix Fragmented Data

Userpilot

When your company adopts multiple SaaS solutions to drive productivity, you unknowingly create a perfect storm for data fragmentation. Your customer information lives in Salesforce, while your support tickets are in Zendesk, your product usage data in Mixpanel, and your marketing campaigns in HubSpot.

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519: Product verification, most important of the 19 activities of product management – with Nishant Parikh

Product Innovation Educators

We explored the 19 essential activities that define successful software product management today. He emphasized the importance of role clarity and how the lack of it often leads to frustrated product managers leaving their positions.

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Build Actionable Dashboards to Drive Your Business

Speaker: Jim O'Leary, VP of Product Management, and Brian Elmi, Director of Product Management, NTENT

Most product dashboard review lagging indicators rather than leading indicator and focus on the wrong metrics to move the business forward. Join Jim O'Leary and Brian Elmi of NTENT as they share exactly what they've done to build successful dashboards. January 17, 2018 11:00 AM PST, 2:00 PM EST, 7:00 BST

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462: Using qualitative data to drive product management prioritizations – with Daniel Erickson

Product Innovation Educators

How product managers can use AI to get more actionable insights from qualitative data Today we are talking about using qualitative data to drive our work in product and consequently improve sales. It starts with someone on the product team who says, “We need to know more about what our customers need from us.”

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Storyboarding for Influence: How Product Managers Can Drive Alignment Without Authority

Productside

90% of executives say they prefer visual storytelling over dense reports. Yet most product managers still rely on long documents, jargon-filled briefs, and clunky slide decks that dont land with the people who matter. Customers dont care about data structures. What: What does the feature or product actually do?

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Iterate Your Way to a Top Analytics Product Experience

Speaker: Richard Cheng, Associate Product Manager, Mark43

Mark43 is on a mission to bring public safety data management into the 21st century. To fix traditionally paper-heavy and error-prone processes, they needed a secure and easy-to-use product experience that simplified and unified crime data collection and management. August 7, 2018 11:00 AM PDT, 2:00 PM EST, 6:00 PM GMT

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How Leveraging Data Creates Efficient Product Roadmaps

Speaker: Hannah Chaplin - Product Marketing Principal & Steve Cheshire - Product Manager

Without product usage data and user feedback guiding your product roadmap, product managers and engineers end up wasting money, time, and effort building what they think stakeholders want, rather than what they know they need. This lack of insight makes it impossible for these teams to prioritize.