This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Pro Tip: Pair your quick wins with data. A dashboard showing metrics like feature adoption or user engagement amplifies your credibility. Advanced Tactics: Stakeholder Mapping: Use tools like the Stakeholder Alignment Blueprint (available on jonihoadley.com) to identify key goals and concerns.
Anya’s development of Taelor offers valuable lessons in how to validate and expand upon initial product insights. Through market research, she discovered her ideal customers weren’t whom she initially expected. This led her to explore whether others faced similar challenges.
Every single person that contributes to building a product, all of the makers in the room, we need to care about our customers, we need to make sure that what we’re building is going to work for them, and I want to introduce some ideas that will help you do that. What I saw was they were talking to customers periodically.
Firstly, Jeff as a new umbrella brand for all the new services will be providing to our customers; Secondly, a new business line called Beauty Jeff was opening the very first venue in Argentina. For product leaders, that means taking a step back to build a team that can be customer-centric and deliver ongoing innovation to the market.
Reveal Embedded AnalyticsData-driven companies have a hidden advantage! Theyve consistently outperformed their counterparts, reporting significantly higher metrics across operational efficiency (81% vs. 58%) , revenue growth (77% vs. 61%), and employee satisfaction (68% vs. 39%). How is this possible?
Lisa began her career in data science and spent four years as a data scientist at Airship , a marketing and messaging automation company. During her tenure as a data scientist, Lisa built two predictive products. Lisa says, “We led with ‘What can we predict?’ Tweet This. Tweet This.
An interactive demo is a self-guided walkthrough that uses tooltips, modals, hotspots, and other interactive elements to help users quickly explore your SaaS product. In fact, the 2024 Buyer Experience Report by 6sense found that a whopping 85% of buyers establish purchase requirements before even contacting sales.
From Raw Data to Clarity — Cleaning, Sorting, and Synthesising Insights Part 4 (of 5) of the UX Research Playbook series Synthesising qualitative data is similar to reaping the harvest after the diligent effort poured into research — it’s the step where hard work blossoms into meaningful insights. Mural , Miro , etc.)
Our customers use our product intelligence platform to iterate quickly on big bets, and to stay ahead, they will need a platform that can instantly predict which features and campaigns are most likely to cause growth and make faster product bets without extensive A/B testing—they need predictiveanalytics with causal insights.
Much of the literature that defines the role as the intersection of business, technology, and user experience isn't particularly helpful for practitioners who are left wondering what skills they need to learn versus the fine people they work closely with in actual business, technology, and user experience roles.
The CustomerService Gap Model By ADRIENNE TAN In competitive markets, delivering superior customer value is a top priority. It’s not just about creating a great product—it’s about ensuring the entire customer journey, from initial interaction to post-purchase support, exceeds expectations.
What’s digital analytics? How can it help product and marketing teams make data-driven decisions and improve the user experience at different stages of the customer journey? TL;DR Digital analytics allows teams to measure and analyze product performance to improve their digital strategy. Are you in?
Product discovery provides insights and evidence to make informed decisions at every stage of the Product Development Lifecycle (PDLC), ensuring the final product aligns with user needs. If youre a product manager looking to reduce uncertainty, validate ideas, and build user-centric solutions , this guide is for you.
Also, in various organizations which have grown in product maturity, customer base etc., This role also focuses on increasing the retention rate for existing customers. A well defined product strategy provides insights into the deep customer problems that your product is trying to address.
In some cases, growth problems are caused by a limiting spotlight vision, where product organisations continue to focus on the needs of a small segment of users even when it reaches a point where it no longer yields meaningful returns. Just like in theatre, what is visible is what is easy to pay attention to.
Todays Fintech disruptors and neobanks are igniting our brains reward centers with flashy visuals, gamified challenges and social interactivity that practically beg us to keep coming back for more. It ultimately changes how we think about financial services. Today, clients expect more than a basic straightforward financial service.
There’s a good reason that the seemingly simple Net Promoter Score (NPS) has become a ubiquitous, revered statistic in modern business – this single number is viewed as a measure of customer loyalty, a way to benchmark competitive performance, and has been proven to correlate with revenue growth (hence the popularity).
He has established a system allowing the team to focus on understanding customer needs more deeply, creating Outcomes through hypothesis-based testing, and measuring progress through Velocity, Win Rate and impact towards their North Star Metric. Now that we had a definition, we worked with our data engineers to measure that.
What is a data product roadmap? TL;DR A data product roadmap is a product development strategy where the product manager and their team use insights from various data sources to inform decisions. The difference between a data product roadmap and the traditional approach is the former relies heavily on data.
Building an effective customerinsights strategy is a vital part of any good product manager’s skillset. In this article, we’re going to unpack why a customerinsight strategy is important, how to build one, and how you can use these insights to drive customer satisfaction (and a better product experience).
Brian Crofts , VP of Product at Pendo, believes uncovering and understanding client painpoints allows him to build products that truly resonate. The Importance of Insights. During his tenures at TurboTax and QuickBooks, he’s had a lot of experience with innovating and gaining insights. The Direct Impact of Deep Insight.
At its core, stakeholder management is about building strong relationships, fostering trust, and ensuring that everyone is working toward the same product vision. Their directives may override data-backed insights or customer needs, leaving PMs to balance the demand for quick wins with long-term product strategy.
Tools for planning and executing product projects Today we are talking about the skills product managers need to grow their careers. Outside of her day job, she has guided many PdMs in reaching their career goals, and consequently, has good insights about the skills they need. How do you set the vision, strategy, and roadmap?
The key isnt just understanding users but unlocking insights that lead to solutions they cant live without. Product discovery is critical in identifying workflows, painpoints, and user goals that shape successful products. Using structured product discovery questions , teams uncover insights critical for success.
Moving from product concepts to execution requires the steady guidance of a product manager to listen and understand the needs and wants of the organization, the teams involved, and the users for whom the product is being built. The value that your product brings to your users comes from taking the vision of the user your team has assembled.
But, it’s usually challenging to assess what’s the right way to go about it – how much of iteration should be that from user feedback versus founder’s vision for the product? However, I don’t necessarily agree with the idea that its user feedback “versus” the founder’s vision.
Wondering how to improve customer retention? The article shares 20 actionable customer retention strategies for your SaaS! TL;DR Customer retention is your ability to keep users using the product. Without retention, a SaaS business doesn’t have a predictable revenue stream necessary for growth.
Whether you're an aspiring entrepreneur, a seasoned product manager, a UX designer , or simply curious about the process, this guide will walk you through the essential steps, best practices, and tools you need to create successful products. Conduct user research to understand your target audience. Follow an agile mindset.
AI-driven user testing, video insights, plus seamless app distribution and expert resourcesâ discover Centercode 10x. Platform Scalable, Automated, Real-World User Testing Centercode is the leading platform to manage impactful in-the-wild user tests. Platform Overview Managed Services Compare Plans What's New?
A traditional product manager prioritizes understanding customer needs and market trends. Technical product manager responsibilities include: Conduct user and market research to understand userpainpoints. Develop the product vision and expand on the strategy.
I have found it challenging to succinctly explain the insights while also showing enough of my work to get people bought in on the recommendations,” says Leann. “It The designer Leann was working with took the time to visually outline the broader opportunity and possible benefits in a compelling way.
How can product analytics help product managers create better digital products and more satisfying user experiences? We finish with an overview of product analyticstools that your team can benefit from. We finish with an overview of product analyticstools that your team can benefit from. Book the demo!
A project manager is focused on the completion of a specific project, whereas product managers focus primarily on the long-term vision and evolving a product to deliver value over time. Here’s why it’s important: Defines a product vision and aligns strategy with organization goals. Champions a customer-centric approach.
What are some good product vision examples? How is the product vision different from the company vision? What makes a great product vision? How should product managers develop effective product vision statements? Product vision and company vision overlap in single-product organizations.
If your product doesn’t satisfy customer needs, its future looks bleak. You won’t be able to retain your users or convert them into paying customers. You will learn about different types of customer needs and how to identify them. You will learn about different types of customer needs and how to identify them.
Is there such a thing as analytics for product managers? Dataanalytics is a must for every team in a SaaS company if you want to make decisions based on data. This article explicitly explains what metrics are essential to product management teams and how to collect the data. This helps spot frictionpoints.
TL;DR An experience strategist designs and optimizes user experiences across different touchpoints to enhance customer satisfaction and engagement. They combine insights from user research , dataanalytics, and design thinking to create cohesive and compelling experiences that align with business goals.
We’ve run dozens of customer interviews, analyzed our competitors, tracked our customer lifecycle, and aligned with the company vision: now we’re finally ready to write copy. It’s absolutely rooted in the empirical data that gives an objective understanding of your customers’ paint points and desires.
Customer relationship management (CRM) is a strategy and methodology that revolves around using data and feedback to build authentic, meaningful relationships with prospects and customers, keeping them connected and loyal to your company. What is customer relationship marketing? .
The tools are constantly evolving and changing their pricing plans, so it may be difficult to ensure that your product team is using the right tools and getting the best value for the money. Roadmapping software visualizes and plans product development over time, facilitating coordination and alignment across teams.
Benefits of a product strategy framework include better alignment between product development and business goals and improved user satisfaction. Start by defining product vision and mission to give clarity to your team and determine the right direction to move. Analyze in-app user satisfaction using tools like NPS and CSAT surveys.
We talked about opportunity solution trees , customer journey maps, experience maps, story mapping —there are lots of ways for teams to externalize their thinking so that they can align around it and stakeholders can follow their progress. We teach using customer interviews to discover opportunities. You talked to the next customer.
We have achieved a great deal in the past decade – we have built a lot of great product , hired hundreds of wonderful people , and helped thousands of amazing companies form lasting relationships with their own customers. Eoghan describes the original vision behind Intercom. They were seeking an initial $600,000 in funding. “We
TL;DR Digital adoption : Ensure users extract full value from your product features by measuring active users, feature usage, and product stickiness. Customer onboarding : Enhance the onboarding process using personalized experiences, checklists , and in-app guidance. Want to take product management to the next level?
We organize all of the trending information in your field so you don't have to. Join 96,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content