Pragmatic Marketing
AUGUST 20, 2019
Data Security Becoming Increasingly Important for Consumers With data breaches becoming increasingly common, consumers are realizing that their personal information is at the mercy of the organizations they’re doing business with—resulting in changing attitudes around security. Companies undergo regular security audits.
Mironov Consulting
JULY 27, 2023
Lately, I’ve been writing a lot about entirely predictable goal misalignments between the maker side (product, engineering, design) and the go-to-market side (sales, marketing, customer success) of tech firms, especially at B2B/enterprise software companies. That This is a must-close.”
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Intercom, Inc.
NOVEMBER 20, 2018
Despite that value, however, there’s a drawback – a lack of formal sales training and sales process can seriously undermine those initial efforts. In this post, I outline how SaaS founders should modify their approach and implement a simple sales methodology to increase their odds of success. Qualify your prospects.
ProductPlan
FEBRUARY 15, 2022
Meanwhile, smaller companies need more tactical support around managing data, tools, and communications. Where does the product operations domain intersect with data? How can product operations help tailor information, metrics, and data for each audience so the right information gets to the right people in a timely manner?
Pragmatic Marketing
AUGUST 20, 2019
Data Security Becoming Increasingly Important for Consumers With data breaches becoming increasingly common, consumers are realizing that their personal information is at the mercy of the organizations they’re doing business with—resulting in changing attitudes around security. Companies undergo regular security audits.
The Product Guy
JUNE 15, 2017
Whether it’s your plans (roadmap), feedback you’ve heard from users, product usage data (analytics), or posing questions — getting what you’re doing and thinking in front of a cross-departmental audience will provide you with input that helps you make better decisions and will help align others with the goals you’re looking to achieve.
The Product Coalition
FEBRUARY 26, 2022
This can’t be good, especially when we face broader industry challenges like unwinding the data and privacy problems we’ve weaponised against the very users whose attentions have built most of our careers. This is especially true in enterprise software and it’s this idea that talking with sales teams is broadly fruitful.
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