Intercom, Inc.

JANUARY 14, 2021

And so, in 2014, he founded Productboard , a product management system that incorporates customer feedback and insights to help product teams build better products. If you want to be excellent, if you really want to pursue the craft, and if you want to master product management, how would it look like?

Feedback Software 225

Feedback Software Research Software Analytic Tools Product Strategy 225

PMLesson's Ace the PM Interview

MAY 4, 2022

Want to skip ahead and learn the most common product marketing manager interview questions and answers? Sneak Peak: - What is your favorite marketing campaign? Estimate the market size for a new product. If you have, you can thank an excellent Product Marketing Manager or PMM for their hard work.

Product Marketing 52

Product Marketing Marketing Data Visualization Technical Review 52

PMLesson's Ace the PM Interview

APRIL 25, 2022

Have you recently been invited to a product marketing manager interview? One of the best and first things you should do is review the most common product marketing interview questions and answers. Product marketing managers play a critical role in bringing new products to market.

Product Marketing 52

Product Marketing Marketing Research Software User Testing 52

The Product Guy

OCTOBER 9, 2018

I became a product manager because I wanted to take a more strategic role at my company. First, I did not know how to frame, develop and present product strategy in a systematic way, and second, as a startup, my company has not historically had a good track record of strategy being developed outside of senior management (read: founder).

Weak Development Team 130

Weak Development Team Product Strategy Strategy Development 130

The Product Coalition

JUNE 27, 2021

Creating a solid product strategy is an ongoing process, not a one-time effort. Once you created a first draft that you are happy with, it’s time to bring it to the market and iterate according to the feedback you get. But how can you test a strategy? My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an

User Testing 89

User Testing Product Research Strategy Product Strategy 89

Userpilot

JULY 8, 2022

To harness PX insights within your product, you must pay attention to these three components –feedback, analysis, and engagement data. The process involves creating a data-driven customer journey , tracking feature adoption levels, and taking action based on user feedback. What are product experience insights?

Data Visualization 87

Data Visualization Customer Feedback Customer Experience Feedback Software 87

Amplitude

JULY 29, 2020

When it comes to product strategy, there is so much conflicting advice that getting started can be confusing. Some companies’ strategies are so generic that they could mean anything, or nothing at all—as perfectly illustrated in this product strategy madlibs , which fills in the blanks with buzzwords and jargon and calls it a strategy.

Data Visualization 83

Data Visualization User Testing Analytic Tools Product Strategy 83

The Product Coalition

JUNE 4, 2020

I consider it an essential customer relationship measure for every product company and find this system yet another relevant technique for measuring the product/market fit. It is used as an indication of the customer’s overall satisfaction with a company’s product or service and their loyalty to the brand.

User Testing 78

User Testing Product Marketing Product Research Marketing 78

Userpilot

JUNE 6, 2023

Product data analytics and product management are inseparable. Instead of relying on their hunches and anecdotal evidence, product teams should leverage data to make informed decisions. Our ultimate guide to product data analytics explores: The most relevant metrics teams should track.

Data Visualization 59

Data Visualization Analytic Tools Feedback Software Onboarding KPIs 59

ProductPlan

JUNE 19, 2020

At these points in the product’s lifecycle, Raffali encourages product teams to consider “if there has been a path that has been charted before for other innovations” that can be replicated or informative for your own journey. What does a Good Strategy Look Like? Companies don’t start with a product strategy.

Product Strategy 83

Product Strategy Strategy Research Software Technical Review 83

Roman Pichler

APRIL 5, 2022

For example, a product strategy workshop might have the objective to identify the key changes required to achieve product-market fit. Contrast this with a sprint review meeting , which might help you determine if users can easily sign up for the product. Assess product strategy and adjust if necessary.

Weak Development Team 267

Weak Development Team Product Management Product Manager User Testing 267

Userpilot

JUNE 9, 2021

Are you thinking about a career in product, but you’re not sure whether you should pursue Product Marketing or Product Management? To explain the difference in the simplest of terms: Product Managers build product features and Product Marketers promote them to their audience and users.

Analytic Tools 52

Analytic Tools Research Software Feedback Software Product Research 52

Product Management University

AUGUST 15, 2023

It’s a much better use of resources compared to the scattershot scenario that depends on every product succeeding in its own silo to meet the company’s goals. Perhaps the best thing about portfolio management for product managers is that saying “no” is really easy, and you’ve got more than enough data to make your case!

Product Management 246

Product Management Product Manager White Paper Management 246

Userpilot

OCTOBER 24, 2022

The stronger the foundation of qualitative and quantitative data gathered through interviews, studies, and surveys, the more useful your personas will be. Typically, a user persona will highlight your users ‘job-to-be-done’ (and how your product helps achieve that). Where do you get that data from in the first place?

User Testing 81

User Testing Research Software Customer Feedback Feedback Software 81

Userpilot

JUNE 8, 2022

This piece will guide you through all the crucial steps of product analytics, from finding important customer data to using various product management analytics tools. Ready to dive into product management analytics? Product management analytics revolves around the understanding of user behavior across your product.

Data Visualization 52

Data Visualization Analytic Tools Feedback Software Onboarding KPIs 52

Mixpanel

OCTOBER 6, 2020

Having received far more questions than she could answer in a single session, Beth is back by popular demand to share her expertise on collaborating closely with product teams and how experience research can influence and advance product strategy. How do you organize and store research data for future product planning?

User Testing 81

User Testing Product Research Customer Experience Research Software 81

ProductPlan

FEBRUARY 7, 2019

Whether the products they offer (and the price they sell them for) match the demand is (part of) where product-market fit comes in. Knowing when you don’t have product-market fit is simple. If no one wants your product, you don’t have a market. How to Measure Product-Market Fit.

User Testing 78

User Testing Product Marketing Marketing Research Software 78

Mixpanel

JANUARY 11, 2021

As Head of Data Science, Digital Ventures at Viacom18 Media—a Mumbai-based joint venture between ViacomCBS and Network18 and one of India’s fastest-growing entertainment networks—Anubhav Shrivastava has led the company’s shift toward data-informed decision making. How do you keep data at the forefront?

Data Visualization 98

Data Visualization User Testing Customer Experience Analytic Tools 98

The Product Coalition

MARCH 9, 2020

A pattern I’ve seen 4 or 5 times seems worth describing, since other folks may be experiencing it: a very early-stage B2B/enterprise company brings on a full sales team before finding product/market fit. Why is that export important if we have other ways of pulling data from the system? What have they tried?

User Testing 78

User Testing Enterprise Weak Development Team Product Research 78

The Product Coalition

JUNE 22, 2022

As the engagement ended, the product strategy died. As I moved through promotions, new roles, and companies, I never saw a product strategy or product strategist again. The opportunity to create a product strategy team. How will our products contribute to and deliver value? Data Synthesizer.

Consulting 128

Consulting Product Strategy Customer Experience Strategy 128

Userpilot

AUGUST 29, 2023

While the product manager’s role may differ from one organization to the next, they will still work with dedicated product owners, engineering and design teams, data analysts, and product marketing managers. Product management is a multi-faceted, complex process. Let’s work through the steps.

Data Visualization 87

Data Visualization Analytic Tools Feedback Software Research Software 87

Amplitude

JANUARY 23, 2020

In the last decade, data governance has undergone a transformation. We’ve seen that self-service analytics platforms like Amplitude have fundamentally changed how teams interact with product data, their immediate teammates, and their organizations. You need to be able to trust that your data is accurate in order to act upon it.

Data Visualization 58

Data Visualization Government Analytic Tools Feedback Software 58

Intercom, Inc.

JANUARY 18, 2023

” Chip Lay, Director of Product Strategy at Fullstory. You can use product analytics to discover new areas for research. Chip Lay, Director of Product Strategy at Fullstory. Mark Iafrate, Product Marketing Manager at Intercom. Why are the people dropping out at step three?”

User Testing 118

User Testing Customer Feedback User Friction Strategy 118

Userpilot

MAY 1, 2024

In most SaaS companies, the product management team includes product managers, product marketers , and UX designers. How to create a great product experience for your digital products: Define your user persona and their needs. Define clear goals and metrics based on the data you collected.

Customer Experience 86

Customer Experience Feedback Software Analytic Tools Product Research 86

Pragmatic Marketing

MARCH 19, 2019

A win/loss analysis is one of the most critical analyses that a product marketer can create to benefit their teams. Conducting interviews and collecting data can help your entire organization improve customer acquisition and retention strategies and grow the business. Quantitative Data. Qualitative Data.

Data Visualization 70

Data Visualization Reporting Tools Weak Development Team Customer Experience 70

Pragmatic Marketing

MARCH 19, 2019

A win/loss analysis is one of the most critical analyses that a product marketer can create to benefit their teams. Conducting interviews and collecting data can help your entire organization improve customer acquisition and retention strategies and grow the business. Quantitative Data. Qualitative Data.

Data Visualization 70

Data Visualization Reporting Tools Weak Development Team Customer Experience 70

Roman Pichler

JULY 6, 2021

Consequently, your focus shifts from managing a product to looking after the product people on your team and empowering them to do a great job. Carrying out the relevant product discovery work and taking into account product ethics. Creating and validating a product strategy including market and user research.

User Testing 323

User Testing Product Research Weak Development Team Customer Experience 323

Intercom, Inc.

APRIL 21, 2021

You can innovate (generate new, different, better ways of doing things) at the business model level, at the product strategy level, at the product execution level. You can have an innovative go-to-market strategy. The importance of product-market fit. There are always product gaps. innovation).

User Testing 219

User Testing Differentiation Customer Experience Technical Review 219

Userpilot

JANUARY 26, 2021

Customer journey analytics is your greatest resource in making sense of your user data. If all the data we collect to create better products and customer experiences were trees, each company could plant its own forest. Only then can you integrate, analyze, and sharing that data across the business. But then what?

Data Visualization 98

Data Visualization Analytic Tools User Testing Customer Experience 98

Userpilot

SEPTEMBER 14, 2023

Their responsibilities include product discovery, developing product vision, prioritization , roadmapping , analyzing product performance and its iterative development, and leading the product team. Product marketing sits between product development and the market. What is product marketing?

Product Research 78

Product Research User Testing Research Software Feedback Software 78

Userpilot

SEPTEMBER 14, 2023

TL;DR A product manager oversees the entire software product development cycle, from discovery to launch and beyond. The types of product managers differ in focus and required skills. Data product managers focus on leveraging data for product development. Trend analysis.

Research Software 84

Research Software Analytic Tools Feedback Software Product Research 84

Userpilot

FEBRUARY 13, 2024

Userpilot's webinar “5 Ways How to Use Microsurveys in Your SaaS" covers efficient feedback collection with microsurveys , seamless integration into user journeys , and data interpretation for insights. It helps you optimize your product strategy with the webinar's insights, and make data-driven decisions.

Webinar 93

Webinar Data Visualization Analytic Tools Feedback Software 93

Userpilot

JANUARY 9, 2023

How can they help product managers build a successful product? We also look at the process of building a product persona, the data you need to collect, and some user persona examples that you can use for your SaaS. Product personas are fictional characters that represent real users. Product persona template.

Feedback Software 83

Feedback Software Research Software Analytic Tools User Testing 83

Roadmunk

OCTOBER 5, 2017

While product managers puppeteer a product journey end-to-end, product marketing managers tend to be the masterminds behind releasing said product to market. Despite this generally accepted understanding, coordinating product releases of any size can still get messy. Jeffrey Vocell. Company: HubSpot.

Product Marketing 55

Product Marketing Marketing Product Research Research Software 55

Product Talk

APRIL 17, 2024

All product managers report to me, and we have five product teams up and running. It sounds like you are responsible for product, design, and research. And product marketing as well. We had a really good data team and the data team was gearing up in order to provide better data to all teams.

Product Research 218

Product Research User Testing Data Visualization Research Software 218

The Product Coalition

FEBRUARY 12, 2024

Does it align with how your product will win in the market? For more on the topic strategy, here are two posts to review: Eight core elements of a winning product strategy Essential question that lead to a great product strategy Story —  Stories make the world go round. Bring in the data.

Technical Review 113

Technical Review User Testing Product Research Customer Feedback 113

Userpilot

JUNE 25, 2021

And that’s because of the Product Adoption Curve. The Product Adoption Curve shows how a product is adopted through multiple segments of the market. Understanding this lets you craft a product marketing strategy for every stage of product adoption. The five stages of the Product Adoption Curve.

Analytic Tools 59

Analytic Tools Feedback Software Research Software User Testing 59