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Ask Teresa: Does the engineer in a product trio need to be the tech lead? In the past, I’ve sometimes used language like “design lead” or “tech lead” to refer to the design and engineering members of the trio. So let’s take a closer look at what I mean by the term “tech lead” and how you can apply this to your own team.
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Known as the Martech 5000 — nicknamed after the 5,000 companies that were competing in the global marketing technology space in 2017, it’s said to be the most frequently shared slide of all time. The reasons for this growth – high-velocity economics of software innovation, the migration of money from old media to new media, etc.
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But when we make technical decisions, we like to be conservative. In practice, being technically conservative looks like reusing existing technologies and frameworks in our stack, or promoting tried and tested patterns and solutions. Here, Waheed discusses our engineering principle “Be technically conservative”.
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This ambition is reflected in the way we design and build the infrastructure that supports the Intercom platform. At Intercom, we aim to run less software. We exclusively build on top of a very small set of core technologies. Our tooling allows for high availability. Our tooling allows for high availability.
Marketing leader, Justin Norris shares recommendations for how to produce valuable reporting for stakeholders. Let’s say in this case, the digital product is a report. When a stakeholder requests a report, whether they tell you this or not, they made the request so they can get something done. Identify the complex entities.
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