The Product Guy

AUGUST 13, 2020

When I first researched about product management, I asked seasoned product managers how they started and they gave me very different kinds of answers. Now there are more and more resources, like blogs, books, online courses and even training programs for Product Management.

Product Management 163

Product Management Product Manager Research Software Feedback Software 163

Product Innovation Educators

JANUARY 13, 2020

How marketing and product management work together. Turns out if you ask 50 different people what marketing is, you’ll hear 50 different answers. That is what our guest did to investigate what people think about marketing and how it fits into the work product managers do. 7:06] How do you describe marketing?

User Testing 85

User Testing Product Research Marketing Research Software 85

BrainMates

JULY 31, 2023

Innovation Is Just Good Product Management By ADRIENNE TAN Innovation has become a buzzword in countless organisations. CEOs want it, strategists write about it, marketers talk about it, and product managers strive to deliver it. In fact, the essential purpose of product management is to execute the principles of innovation.

Product Management 52

Product Management Product Manager User Testing Weak Development Team 52

Userpilot

SEPTEMBER 10, 2022

What differentiation strategies can a product manager use to make the product stand out in a saturated market? To do that, you need to use your market research results to identify the characteristics that your customers are ready to pay a premium price for. What’s product differentiation? What are its benefits?

Differentiation 92

Differentiation Feedback Software Research Software User Testing 92

The Product Coalition

MARCH 3, 2023

Traditionally, user personas [in marketing, they are called ‘buyer personas’] have been the tool of choice in understanding consumers. Helps manage fraud 6. Good customer service You don’t need to be a PayPal expert to know that, and I definitely didn’t need to spend $1M to figure it out! Buyers trust it 2.

User Testing 141

User Testing Research Software Feedback Software Product Research 141

Userpilot

JANUARY 31, 2022

Product management specializations have trended upwards in recent months. These “specializations” often place focus around a specific set of skills or needs a company has, somewhat creating a division within the product manager role. Are we breaking apart the product manager role a bit too much? Product Management Skills.

Research Software 90

Research Software Analytic Tools Feedback Software Product Research 90

Userpilot

AUGUST 21, 2023

In this ultimate list of product manager interview questions, we have tried to simplify the process of hiring great product managers. Product management encompasses the entire SaaS lifecycle from ideation to launch and everything that follows. What to look for in product managers? Communication skills. Leadership.

User Testing 78

User Testing Research Software Feedback Software Product Research 78

Product Innovation Educators

AUGUST 5, 2019

Practices and Ideas for Product Managers and Innovators. If you take that as your guidance, almost by definition, you will never do better than a me-too product. Another misunderstanding is thinking of VOC as any kind of market research. VOC is actually a subset of the entire field of market research.

User Testing 65

User Testing Product Research Research Software Customer Experience 65

PMLesson's Ace the PM Interview

APRIL 6, 2020

Product marketing is one of the newest and most impactful roles within an organization. As a product marketing manager (PMM), you influence most areas of the organization including product, design, sales, support, and, of course, marketing. That degree doesn’t have to be in marketing, but it certainly helps.

Product Marketing 78

Product Marketing Technical Review User Testing Marketing 78

The Product Coalition

DECEMBER 6, 2023

Here is how a product strategy can help you create business results, even when the market is not in your favor. I sat with an entrepreneur who was helping me with market research for the work I do with startup founders and explained to him what I do. This journey includes a lot of trial and error, by definition.

Product Strategy 107

Product Strategy Research Software Strategy User Testing 107

The Product Coalition

FEBRUARY 7, 2019

Among those jobs is one which has been dramatically growing over the past 10 years, and will keep on growing by at least 14% through 2020: the Product Manager. © Knowledge Officer Product Management Defined Product management is one of the hardest jobs to define in any organization, partially because it differs from one company to the other.

Product Research 60

Product Research Product Management Product Manager User Testing 60

People-First Product Leadership

MARCH 10, 2024

These characteristics of product sense may sound similar to being a product manager. At the start of your product management career, you learn what is involved in being a product manager. Discovery - Uncover customer needs through market and user research. That's why I never rely on market research.

User Testing 59

User Testing Product Research Customer Feedback Research Software 59

The Product Coalition

JULY 29, 2019

Product managers act as the glue between multiple cross-functional teams and effective communication is the foundation of their success; from here the general sense that product managers can’t do their job productively unless they are co-located with their teams. You need to get access to the voice of customers.

Product Management 60

Product Management Product Manager Weak Development Team Management 60

ProductPlan

NOVEMBER 27, 2018

You hear a lot about the need for soft skills in product management, but product managers also need hard skills. In fact, any discussion about product management soft skills should presuppose you’ve already mastered the specific abilities required for the job: the hard skills. 6 Hard Skills Product Managers Should Have.

Technical Advisors 96

Technical Advisors Product Management Product Manager Research Software 96

BrainMates

FEBRUARY 12, 2020

As a Product Manager I love the words “market-driven” They have purpose and connotations of real market intelligence (“customer-centric” sits in the same bucket). What is a “market-driven” Product? A two-tier definition of market-driven Product. From market research to market-driven.

Marketing 59

Marketing User Testing Research Software Product Research 59

Intercom, Inc.

AUGUST 26, 2020

To find out how support leaders are navigating the current landscape, we surveyed a random sample of 593 support managers across both B2B and B2C and industries like education, retail, healthcare, and tech. “What emerged from our research is a modern playbook for support” What emerged is a modern playbook for support.

Customer Experience 233

Customer Experience User Testing Research Software Reporting Tools 233

BrainMates

FEBRUARY 12, 2020

As a product manager, I love the words ‘market-driven’ They have purpose and connotations of real market intelligence. What is a market-driven product? A Two-Tier Definition Of Market-Driven Product. It’s based on understanding market trends and your customer.

Marketing 52

Marketing User Testing Research Software Product Research 52

Userpilot

SEPTEMBER 29, 2023

We'll take you through idea generation, market research, defining a minimum viable product, building new features, managing the launch, and beyond. designing screens, writing code, running tests), product management is a broader concept that encompasses strategy , vision, and product-market fit.

User Testing 90

User Testing Feedback Software Research Software Product Research 90

Userpilot

MARCH 3, 2022

Looking for a product manager CV template? What does a solid product manager’s CV look like? This article will help you develop and finetune your product manager resume, present your skills in the most favorable light, win the attention of the hiring managers, get interviews, and ultimately land your dream job.

Data Visualization 87

Data Visualization Analytic Tools Technical Advisors User Testing 87

People-First Product Leadership

SEPTEMBER 17, 2023

A new product manager is joining my team in a few weeks. Around the same time a product management mentee I advise through the First Round Fast Track program asked how to best “onboard” their new manager. If you’re manager is the new hire, volunteer to be their buddy.

Research Software 52

Research Software Data Visualization Analytic Tools Feedback Software 52

ProductPlan

OCTOBER 11, 2022

Product owners play a crucial role in “by-the-book” Agile scrum, while product managers are largely absent. Manage and prioritize the backlog. ProductPlan observes product owner roles falling into three broad categories–the Tactician, the Strategist, and the Product Manager. In practice, however, both often coexist.

User Testing 52

User Testing Customer Communications Research Software Data Visualization 52

Userpilot

AUGUST 26, 2021

That's SaaS product management hustling in the background to give you the best experience. In this ultimate guide to SaaS product management, we'll walk you through the benefits of SaaS over on-premise software and how you can build a successful product as a SaaS PM.

Feedback Software 98

Feedback Software Analytic Tools Research Software User Testing 98

Userpilot

JANUARY 23, 2024

Product positioning strategies are not only a marketing tactic but a survival strategy. In this article, we’ll go over product positioning definitions and their types, then go over our process for creating a product positioning strategy that gets positive user feedback. Product manager persona example.

Feedback Software 52

Feedback Software Research Software Analytic Tools Positioning 52

ProductPlan

JUNE 8, 2021

After reading a blog or a book or attending a conference or talk on product management, I’m always excited to try out the new processes and frameworks I’ve learned about. Market research—Reveals how others tell their stories and perceive the audience. I try to get my team similarly enthused about this endeavor.

Product Research 97

Product Research User Testing Research Software Feedback Software 97

PMLesson's Ace the PM Interview

JULY 22, 2020

One of the most frequently asked questions from those aspiring to enter the product management field is: how technical do I need to be if I want to be a PM? PMs build and manage technical products. In this article, we will explore how technical a good product manager should be. Do I Need to Be Able to Code?

Reporting Tools 90

Reporting Tools Research Software Analytic Tools Data Visualization 90

The Product Coalition

MAY 15, 2019

One signal I’ve been giving much thought too of late is the collision of two roles, Product Management and Product Ownership. As time progressed many Product Managers wondered if they should be a Product Owner and similarly many Product Owners started to wonder where they fit in relation to their Product Manager counterparts.

Product Management 92

Product Management Product Manager User Testing Product Research 92

Product Innovation Educators

OCTOBER 31, 2016

This episode is about market research – what’s in your toolbox for conducting consumer and market research? In that episode we discussed quantitative and qualitative research tools but didn’t go into details about applying Conjoint. He went on to earn a PhD in Market Research.

Data Visualization 50

Data Visualization Product Research Research Software User Testing 50

Imaginary Cloud - Design

AUGUST 19, 2021

However - and despite its utility - Design Research is frequently overlooked and ignored since its definition, purpose, and role are not well understood by many companies. Most of the time, the information they gather is rudimentary, compromising the data value and preventing the design research process from being thoughtfully applied.

User Testing 110

User Testing Research Software Product Research Customer Experience 110

The Product Coalition

JULY 10, 2019

© Knowledge Officer Product management is one of the most leading professions nowadays. If you are a junior product manager or someone who is inquiring about the role, you might find the role duties a bit confusing as the role won’t seem to have any precise or consistent definition. © Knowledge Officer 1- UpGrad Duke.

Research Software 60

Research Software Feedback Software User Testing Customer Experience 60

Usersnap

DECEMBER 19, 2023

Ever wondered why the humble 1 to 5 rating point scale is the secret weapon of Product Managers (PMs)? Definition of 1-to-5 Rating Scales Surveys 5 Types of 1 to 5 Rating Surveys 1. Analyzing and Acting on Feedback Imagine a project management tool PM analyzing Likert scale responses to improve software usability. Star Rating 4.

Feedback Software 52

Feedback Software User Testing Customer Feedback Product Research 52

Userpilot

MAY 30, 2023

Whether you work in product management, customer success, or marketing, you need creative survey ideas to collect feedback that’s relevant, honest, and useful for your job. Allowing you to personalize your marketing messages better. Otherwise, you’d be working blindfolded and the success of your company might get compromised.

Customer Feedback 72

Customer Feedback User Testing Feedback Software Product Research 72

Userpilot

APRIL 7, 2024

SaaS product management is about understanding user pain points, crafting features that solve real problems, and constantly improving the user experience. The approach to managing SaaS products is entirely different from traditional on-premise software. Responsibilities of a SaaS product manager Perform market and user research.

Feedback Software 40

Feedback Software Research Software Analytic Tools Data Visualization 40

The Product Coalition

JANUARY 24, 2022

Few years back, I had an interview opportunity with Mckinsey for the role of a Product Management consultant. Candidate: To pitch to investors, the first and foremost clothing to do is to show the feasibility of the product through accurate market sizing numbers to win their trust. Simple definition of TAM, SAM, SOM ??

Data Visualization 180

Data Visualization User Testing Research Software Marketing 180

Userpilot

MAY 27, 2024

Use solution space frameworks to present potential solutions and let the product managers and developers decide what to do based on your budget and current infrastructure. Identify and assess market opportunities As mentioned above, you must research market opportunities and correlate them with the benefits for your business.

Research Software 92

Research Software Analytic Tools Feedback Software Data Visualization 92

The Product Bistro

JUNE 7, 2016

The lifeblood of product management is customer interaction. We do this as often as possible, hence why the typical product manager job description specifies 25 – 30% travel. That said, they are definitely “ Qualitative ” not quantitative. Prove it with a series of visits. But they are not magical.

User Testing 170

User Testing Customer Experience Customer Feedback Travel 170

BrainMates

DECEMBER 12, 2019

As a social entrepreneur with Full Time Lives and in my Product Management consulting work for Brainmates. How does this affect the world of Product Management? But as I searched for people who are looking at how purpose and mission interact with Product Management I couldn’t find a clear definition.

Product Management 52

Product Management Product Manager Reporting Tools Weak Development Team 52

The Basics of Product Management

JUNE 30, 2020

Of all the product management skills , this is one of the most important ones. Are you looking to break into product management ? But, effective leadership skills need to be used to overcome and manage such resistance. There is nothing more enlightening for a Product Manager than a trip out of the office. Market Research.

Product Research 52

Product Research Feedback Loop User Testing Feedback Software 52