The Product Guy

AUGUST 13, 2020

In a well structured company with clear product definition, this may only take a couple days of training. Product management could start with market research and product development and end with operation. But for learning by actually working to define it brings much more valuable deep thinking, discussion and validation.

Product Management 407

Product Management Product Manager Research Software Feedback Software 407

Melissa Perri

JULY 23, 2024

Other companies that are well-versed in role definition usually need help in the Product Strategy and Product Operations department as they scale.The Product Strategy category is a frequently weak area - sometimes not due to the quality of the vision and strategy, but to the way it's deployed.

Weak Development Team 250

Weak Development Team Product Research Research Software Feedback Software 250

Roman Pichler

MARCH 14, 2017

Product managers used to do the upfront market research, product planning, and requirements definition work. Why didn’t the framework use the term product manager ? When Scrum was developed in the 1990ies, product management was different from what it is today.

Product Management 281

Product Management Product Manager Research Software Product Research 281

Product Talk

MAY 18, 2022

We see similar tendencies on the marketing side. Maybe they feel like they already have their own market research, and you should just listen to their market research. Definitely remind the sales rep to notify the customer when you’ve made a relevant product change. Tweet This.

User Testing 309

User Testing Customer Experience Customer Feedback Product Research 309

Userpilot

AUGUST 1, 2024

Product marketing focuses on getting products into the hands of the right users, whereas product management focuses on developing the product. The first step to creating a successful product marketing strategy is to set SMART goals and define your objectives. This goal is specific and measurable (20% increase in MRR).

Research Software 105

Research Software Analytic Tools Product Marketing Product Research 105

The Product Coalition

FEBRUARY 1, 2018

While researching “market research”, I found it’s one of those topics that can be overwhelming, simply because I had to go through endless sources, most of which are very similar, and each carrying only a small piece of the puzzle. What’s Market Research? Do not confuse the term with “marketing research”.

Market Research 68

Market Research User Testing Product Research Research Software 68

Userpilot

SEPTEMBER 16, 2024

Let’s review the essential steps to build an effective market development growth strategy. Conduct market research using surveys, behavioral data, interviews, and industry analysis to identify new growth opportunities. Essential steps to build an effective market development strategy.

Research Software 105

Research Software Analytic Tools Feedback Software Data Visualization 105

Product Innovation Educators

AUGUST 5, 2019

If you take that as your guidance, almost by definition, you will never do better than a me-too product. Another misunderstanding is thinking of VOC as any kind of market research. VOC is actually a subset of the entire field of market research. VOC is actually a subset of the entire field of market research.

User Testing 168

User Testing Product Research Research Software Customer Experience 168

Userpilot

OCTOBER 29, 2023

Market research Market research allows you to understand your target customers and the competitive landscape. What techniques can you use for market research? Let’s explore it in more depth. Start with existing industry reports to develop a general understanding. Userpilot integrations.

Research Software 105

Research Software Feedback Software Analytic Tools User Testing 105

Userpilot

JULY 29, 2024

In various fields, such as market research , quantitative data helps businesses understand consumer behavior, market trends, and overall performance. Quantitative data is information that can be measured and expressed numerically.

Data Visualization 105

Data Visualization User Testing Analytic Tools Feedback Software 105

Userpilot

JULY 1, 2024

Product market research is essential for comprehending your customer base, competition, and the prevailing trends within the industry. Conducting effective market research guarantees that your products are aligned with the marketplace and fulfill the needs of customers.

Research Software 59

Research Software User Testing Analytic Tools Feedback Software 59

Userpilot

MAY 27, 2024

Identify and assess market opportunities As mentioned above, you must research market opportunities and correlate them with the benefits for your business. Running a product market fit analysis and conducting market research allow you to build products that solve user problems and make a profit.

Research Software 105

Research Software Analytic Tools Feedback Software Data Visualization 105

Userpilot

JULY 10, 2024

Understand your target audience thoroughly Understanding your target audience is vital for effective SaaS product marketing. Conduct detailed market research to identify customer pain points, preferences, and buying behaviors. This market research can be done through surveys , interviews, and user behavior monitoring tools.

Analytic Tools 98

Analytic Tools Feedback Software Research Software User Testing 98

The Product Coalition

OCTOBER 2, 2024

After graduating, he worked with organizations like GfK and Ipsos  — big names in consumer insights and market research. These days, consumer technology platforms aren’t exactly a commodity, but there’s definitely more competition out there.” But we also have a research consulting team. But Stefan wasn’t worried.

User Testing 148

User Testing Data Visualization Customer Feedback Research Software 148

Product Innovation Educators

OCTOBER 31, 2016

This episode is about market research – what’s in your toolbox for conducting consumer and market research? In that episode we discussed quantitative and qualitative research tools but didn’t go into details about applying Conjoint. He went on to earn a PhD in Market Research.

Data Visualization 127

Data Visualization Product Research Research Software User Testing 127

Userpilot

APRIL 25, 2024

Marketing research is essentially a method utilized by companies to collect valuable information regarding their target market. Through the common practice of conducting market research, companies gather essential information that enables them to make informed decisions and develop products that resonate with consumers.

Research Software 52

Research Software User Testing Market Research Data Visualization 52

Userpilot

DECEMBER 18, 2024

Throughout this traditional definition, you’ll notice an emphasis on data, typically taken to mean quantitative metrics. It provides extensive market research features for collecting and analyzing quantitative and qualitative data. Think about what this means for a second.

Data Visualization 105

Data Visualization Analytic Tools Research Software User Testing 105

The Product Bistro

JUNE 7, 2016

That said, they are definitely “ Qualitative ” not quantitative. Structured Customer Visits are a valuable tool for the marketer or product manager. Executed correctly, they can provide invaluable information that might be impossible to discover with a more traditional marketing research tool.

User Testing 170

User Testing Customer Experience Customer Feedback Travel 170

Product Management University

SEPTEMBER 3, 2024

Unfortunately, there’s no universally accepted definition of product strategy and therefore no consistent way to craft one that meets everyone’s expectations. The Definition of Product Strategy The objectives of a product strategy are twofold. If you’re a product manager, this is one of your biggest stressors. Here we go. Here’s why.

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Product Strategy Strategy Product Research Customer Experience 130

The Basics of Product Management

JUNE 21, 2020

Finding the optimum balance between value proposition and effort required requires a fair bit of market research. The post Product Roadmap Guide – Definition and Examples appeared first on The Basics of Product Management. Constant feedback loop is important to maintain a healthy roadmap.

Definition 59

Definition Roadmap Product Research User Testing 59

The Product Coalition

MARCH 3, 2023

Traditionally, user personas [in marketing, they are called ‘buyer personas’] have been the tool of choice in understanding consumers. Good customer service You don’t need to be a PayPal expert to know that, and I definitely didn’t need to spend $1M to figure it out! Makes checkout easy 3. Works with merchants’ existing systems 4.

User Testing 158

User Testing Research Software Feedback Software Product Research 158

UX Planet

JUNE 13, 2025

Market Research I wrote a brief PRD for myself based on the research, you can refer to it here , or just take a look at my market research summary: My Hypothesis To enjoy their favorite songs in non-native languages, users would love to have optional — realtime lyrics translation. Is This a Real Problem?

Customer Experience 66

Customer Experience User Testing Product Research Research Software 66

The Product Coalition

FEBRUARY 23, 2024

For instance, I question whether a more straightforward decision tree could initially suffice, and how to define success metrics, and what the Definitions of Done (DoD) for data science and engineering teams should entail. Here, I anticipate discussions around the necessity and design of the AI model.

Analytic Tools 148

Analytic Tools Data Visualization Research Software Feedback Software 148

Intercom, Inc.

OCTOBER 15, 2020

Sometimes it’s about relaxing, but your definition of relaxing and my definition of relaxing are completely different. Cool has at least 20 different definitions. I think the other part is marketing. .” I can guarantee from digging in deep, it’s not obvious. Sometimes it’s about reconnecting.

Research Software 265

Research Software Feedback Software User Testing Customer Experience 265

The Product Coalition

DECEMBER 6, 2023

Here is how a product strategy can help you create business results, even when the market is not in your favor. I sat with an entrepreneur who was helping me with market research for the work I do with startup founders and explained to him what I do. This journey includes a lot of trial and error, by definition.

Product Strategy 146

Product Strategy Research Software Strategy User Testing 146

Arkenea

APRIL 10, 2025

This guide covers everything you need to know about outsourced software product development services , from core definitions and benefits to a stepbystep process, pros and cons, realworld case studies, and future trends. This can include: Product strategy: Roadmap definition, market research, feature prioritization.

Analytic Tools 52

Analytic Tools Research Software Reporting Tools Software Review 52

Lenny Rachitsky

JUNE 11, 2024

If you’re not a subscriber, here’s what you missed this month: On saying no The art of the pivot, part 1: The definitive list of successful pivots The art of the pivot, part 2: How, why, and when to pivot In defense of feature team PMs Subscribe to get access to these posts, and every post. Doing market research 12.

User Testing 121

User Testing Research Software Analytic Tools Technical Review 121

Product Talk

APRIL 17, 2024

The Role of Continuous Discovery at Doodle When Stephanie Joined Teresa: Okay, so I understand from our LinkedIn conversations that your team recently had some really great discussions about the role of user research , the role of continuous discovery , who does what. I definitely want to get into those conversations and that debate.

Product Research 311

Product Research User Testing Data Visualization Research Software 311

The Product Coalition

APRIL 7, 2021

Probably, you look for a research-based recommendation of a reliable app development service provider too. If yes, you are definitely in the right place! Today, many brands realize the urgent demand for having their own mobile application to be tightly connected with their customers and run their businesses online more successfully.

Research Software 143

Research Software Feedback Software Artificial Inteligence User Testing 143

The Product Coalition

JANUARY 24, 2022

Candidate: To pitch to investors, the first and foremost clothing to do is to show the feasibility of the product through accurate market sizing numbers to win their trust. I will get the market size across all 3 sizing metrics. Simple definition of TAM, SAM, SOM ?? There are three important sizing metrics- TAM, SAM, SOM.

Data Visualization 183

Data Visualization User Testing Research Software Marketing 183

Intercom, Inc.

MAY 9, 2018

So here’s my definition: Business Operations is a function that is uniquely positioned to solve certain classes of problems for rapidly scaling organizations. Market research. And because it pains me when a thing is done half-assedly, lacking in why , lacking in intention. Financial modeling. Process hygiene.

User Testing 182

User Testing Customer Experience Finance Research Software 182

The Product Coalition

MARCH 24, 2021

The header consists of a short stakeholder analysis and a definition of a customer problem that we would like to address: 1. This company has already won some early adopters that try the solution but now wants to cross the chasm to enter the mainstream market. Economic Buyer: The person who ultimately pays for our solution 2.

User Testing 158

User Testing Research Software User Friction Customer Experience 158

Imaginary Cloud - Design

AUGUST 19, 2021

However - and despite its utility - Design Research is frequently overlooked and ignored since its definition, purpose, and role are not well understood by many companies. Most of the time, the information they gather is rudimentary, compromising the data value and preventing the design research process from being thoughtfully applied.

User Testing 110

User Testing Research Software Product Research Customer Experience 110

Product Management University

MARCH 30, 2017

In this case, there’s tons of market research already out there to answer these questions. With a clear and simple definition of the problems front and center, the solutions are more obvious to everyone. – The value proposition is already over-the-top compelling because the problem definition is so clear. 7. Sell It!

Healthcare 100

Healthcare Product Management Product Manager Data Visualization 100

Intercom, Inc.

AUGUST 8, 2019

How has the company’s definition of the ideal customer experience evolved over time? It’s part of the way people think about the company, and that’s definitely held true from day one. One of the things that I found helpful is reading some market research. it makes all the difference.

Customer Experience 168

Customer Experience User Testing Research Software Data Visualization 168

Userpilot

FEBRUARY 23, 2022

This way, you can reformat your survey questions more effectively, increase the number of qualified respondents, and conduct market research to the best of your ability. And it defeats the purpose of conducting market research in the first place. The market research industry has a global revenue of over $73.4

Product Research 98

Product Research User Testing Customer Experience Customer Feedback 98

Userpilot

NOVEMBER 20, 2023

To become a TPR you don’t need a degree in software engineering, but it will definitely help. Conduct market research to identify gaps Market research is one of the key TPM responsibilities. However, you need the right mix of technical and leadership skills. What do you need to become a technical product manager?

Feedback Software 105

Feedback Software Analytic Tools Research Software User Testing 105