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What is Marketing Research? Examples and Best Practices

Userpilot

Marketing research is essentially a method utilized by companies to collect valuable information regarding their target market. Through the common practice of conducting market research, companies gather essential information that enables them to make informed decisions and develop products that resonate with consumers.

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Willingness to Pay in SaaS: Definition, Calculation, Factors + More

Userpilot

Experiments , like fake door tests , can also be used to assess your customers’ WTP. Market research Market research allows you to understand your target customers and the competitive landscape. What techniques can you use for market research? Check out this fake door test by Buffer!

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Product Roadmap Guide – Definition and Examples

The Basics of Product Management

QA team capacity to test the features being built. There is no point having a huge list of developed features that are in the testing queue. The product team needs to keep the development backlog in sync with the testing backlog. It is also important for the development team to have a product mindset.

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Generative vs Evaluative Research Methods: A Breakdown

Userpilot

Some of the benefits of generative research are understanding how users experience your product, how much they know about it, and generating new ideas. It’s easy to conduct generative research using concept testing , in-app surveys , user journey mapping, focus groups, and diary studies. What is generative research?

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Product Development Process: The Seven Stages Explained

Userpilot

We'll take you through idea generation, market research, defining a minimum viable product, building new features, managing the launch, and beyond. designing screens, writing code, running tests), product management is a broader concept that encompasses strategy , vision, and product-market fit. Ready to get started?

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Technical Product Manager: Exploring Their Role and Responsibilities

Userpilot

To become a TPR you don’t need a degree in software engineering, but it will definitely help. Conduct market research to identify gaps Market research is one of the key TPM responsibilities. However, you need the right mix of technical and leadership skills. Rinse and repeat.

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Product Manager vs. Product Owner

Roman Pichler

Product managers used to do the upfront market research, product planning, and requirements definition work. They would then hand off a requirements specification to a project manager who would work with development and test to deliver the product.