Centercode

JUNE 27, 2025

Learn about delta testing Resources By Type  Blog  Ebooks & Guides  Events & Webinars  Case Studies  Podcast  Community Featured Content The Definitive Guide to Delta Testing What is delta testing and how are tech leaders using it to deliver customer insights throughout agile development?

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Mind the Product

NOVEMBER 10, 2017

By definition, a cohort is a group of people who have a common characteristic during a period of time. SaaS brands often launch new products and platform upgrades while using analytics to provide critical churn/retention insights. For example, people born between 1972 and 1988 who have been struck by lightning are a cohort.

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eG Innovations

MAY 22, 2025

The proper microservices definition refers to a modern architectural approach where an application is built as a collection of loosely coupled services. Consider this microservices example in action: you’re an ecommerce platform and you suddenly experience a traffic spike due to a holiday sale or a new product launch.

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The Product Coalition

JANUARY 11, 2023

It definitely did. When they finally are able to stir their “gajillion-megaton” aircraft carrier of a product — you’ll be way out in the distance. Special thanks to Tremis Skeete, Executive Editor at Product Coalition for the valuable input which contributed to the editing of this article. Better quality. 99 languages.

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Userpilot

NOVEMBER 13, 2023

How can you craft a product launch email to build anticipation, supercharge your sales, and establish a strong connection with your target audience? Indeed, a successful product launch email campaign is essential to the success of your product growth strategy. What is a product launch email?

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The Product Coalition

APRIL 24, 2023

By collecting and addressing customer feedback, product teams can create products that better meet customer needs and ultimately lead to increased customer satisfaction. By addressing user experience feedback, product teams can minimize negative reviews, churn, and ultimately a failed product launch.

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The Product Coalition

DECEMBER 19, 2019

Photo by Danielle MacInnes on Unsplash A minimum viable product is a method for cultivating a product in a basic form and managing it so that its release onto the market will gather information about the market’s response and the potential in whatever industry it may be.

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Userpilot

AUGUST 1, 2024

Create a product launch plan The product launch plan is the most important part of any product marketing strategy. Known also as the go-to-market strategy , it provides an exhaustive plan for the internal and external aspects of the launch. Announce product launches in-app with Userpilot.

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Userpilot

SEPTEMBER 16, 2024

Execute your GTM strategy by properly allocating resources, assigning responsibilities, tracking progress, and managing your product launch. To avoid a chaotic launch, make sure to keep the following tasks in check: Allocate resources such as budget, talent, and tools to execute your market development plan.

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Userpilot

OCTOBER 15, 2021

Product launch announcement emails can be intimidating. In this blog post, I'll take you through the different types of product launch announcement emails, the product launch email sequence best practices to keep in mind throughout the process, and some fantastic real-life examples to inspire you in your own campaign.

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Pragmatic Marketing

JULY 1, 2009

This can result in new product capabilities that should be emphasized being lost in the chaos of getting the product to market. Better definition of the "Product Launch" as the beginning of the sales process and not the end of the development cycle changes the perspective significantly. Download the Webinar.

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The Product Coalition

SEPTEMBER 16, 2019

Product launch failure So I received an email today about the launch of the new experience called Indeed Seen. As a Product Manager, I have always been curious and I love to try new products and learn about their onboarding and UX experience and always keen to learn. Indeed Seen?—?Product Indeed Seen?—?Product

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ProductPlan

APRIL 5, 2022

So, the main attraction must be on which pain points the product solves and the specific ways customers will benefit. Instead, focus your product launch training for marketing on the meaningful benefits and advantages of the product. Last—but definitely not least—comes the customers themselves.

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Userpilot

JULY 10, 2024

Highlight your product’s unique value and benefits in marketing campaigns using various tactics, like content marketing and product launches. Continuously improve your product marketing by gathering feedback , conducting A/B testing , and refining strategies based on results.

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Mixpanel

MARCH 4, 2022

Product launches are fraught with challenges—from budgeting to timelines to collaboration breakdowns, there are many places and ways a launch can go wrong. But one area where headaches are preventable is metrics: i.e., how you measure the success of your launch and subsequent product performance.

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The Accidental Product Manager

NOVEMBER 13, 2017

For a product manager there can be no bigger day than the day that your product gets launched. You’ve been working on creating the best product possible based on your product development definition for who knows how long and finally the time has come to show the world what you have created.

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The Product Guy

OCTOBER 4, 2019

Having this document forced us to build telemetry into our product launches. For example, we delayed a major product launch for several weeks because we hadn’t discussesd telemetry with our offshore development team at first, so it wasn’t built in to the product. Conclusion.

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Pragmatic Marketing

OCTOBER 11, 2019

So it's a lot about the information you get up front that helped you build the messaging less so about testing it right away, though, again, you do have options for figure launches, which can combine both the qualitative and quantitative approach to that, which I think is, it's pretty exciting. So I definitely recommend that as well.

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Pragmatic Marketing

OCTOBER 11, 2019

So it's a lot about the information you get up front that helped you build the messaging less so about testing it right away, though, again, you do have options for figure launches, which can combine both the qualitative and quantitative approach to that, which I think is, it's pretty exciting. So I definitely recommend that as well.

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The Product Coalition

MARCH 29, 2021

Product management has become a distinct function alongside engineering and marketing (rather than falling into one or the other), often reporting directly to the CEO ( for a detailed history read The History and Evolution of Product Management by Martin Eriksson ). So, what is product management exactly?

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ProductPlan

APRIL 5, 2022

So, the main attraction must be on which pain points the product solves and the specific ways customers will benefit. Instead, focus your product launch training for marketing on the meaningful benefits and advantages of the product. Last—but definitely not least—comes the customers themselves.

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ProductPlan

OCTOBER 20, 2022

After all that hard work building a product, no one wants to stumble at the finish line. But the big reveal is too often accompanied by chaos and frustration behind the scenes, especially with a complex product launch. But with an intentional, comprehensive approach, you can tame even the trickiest product launches.

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The Product Coalition

AUGUST 1, 2019

Photo by Kelly Sikkema on Unsplash *It took 4 years of full-time Product Management to enhance my understanding of the role from this image to the sentence above it. Product Management has emerged as one of the most sought after roles globally. So, what exactly does a Product Manager do?” My take on the question?—?“So,

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Melissa Perri

JULY 23, 2024

A lot of digital transformation companies usually need to start with Product Organizational design, getting alignment on the role of a Product Manager and what that means before they can look at Product Strategy and Product Operations.

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The Product Coalition

JULY 8, 2019

The New Age of Product Marketing The evolution of Product Marketing is one of the newest and most important trends in software marketing today, so it’s important to understand it and know how to apply it for your career or company. What is Product Marketing?

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Mind the Product

JULY 24, 2018

Many organizations who use the Phase-Gate new product development methodology attempt to sync the production readiness and product launch dates. Product launch is an authorization to accept orders. In my definition, orders can be accepted when the four above criteria are met.

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Product Innovation Educators

JUNE 12, 2023

15:34] How have you gotten product managers to spend time with customers? I tell PdMs who are in the early stages of their careers that it’s definitely important to make sure you talk to customers. Then go into more depth around the phasing of the product launch. Write about the requirements for phase zero.

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Mind the Product

AUGUST 3, 2017

Although Taylor’s insights are particularly pertinent to product managers who are first-in-the-door at startups, the key principles are applicable no matter how mature your organisation is, so product managers from all walks of life should definitely chat out his ProductTank talk!

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Mind the Product

JULY 11, 2017

How quickly your definition of “ambitious” can change. The fantastic features and vibrant development community surrounding Firebase make getting your product launched that much more efficient – in fact some large companies have also taken note and are using it.

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Product Management University

AUGUST 16, 2018

In other words, product managers are responsible for drawing the target and product owners are responsible for working with developers to hit that target with the right product capabilities. Waterfall Product Launches: In the early days of Agile, waterfall product launches were considered a crime on par with treason.

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Product Innovation Educators

SEPTEMBER 4, 2017

Using the “ready-aim-fire” analogy, market validation provides the knowledge to know if you are ready to develop a product concept into a product. First, you are potentially delaying a successful product launch by releasing a product that does not offer customers sufficient value to entice them to purchase the product.

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The Product Coalition

JANUARY 24, 2022

Case Category: Market sizing & Estimation, Goals & Measures Case Type: Investor pitch by a startup planning to launch smartwatches in India ?? Tips & tactics: Focus on tactical aspects for product launching and growth roadmap at least for 2 years. Simple definition of TAM, SAM, SOM ??

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The Product Coalition

JUNE 24, 2020

The four job descriptions are for an aviation start-up, a gaming platform, a social media platform and a product consultancy and I’ve paraphrased them in the interest of brevity. In my next post I will cover what is not in the product manager’s remit and therefore how you can determine if you are really a product manager or not.

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Alchemer Mobile

NOVEMBER 25, 2019

This is the last webinar in our Essentials of Product Innovation Series, and today we’re going to be talking about product launches. So let’s dive right in and start first by demystifying a belief that I think a lot of people have, which is that your product launch is a singular moment.

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Userpilot

NOVEMBER 8, 2022

Your product go-to-market strategy is the final ingredient for any successful product launch. As a product marketer , it is your job to identify the best target audience for your product, while also finding the best pricing options, distribution channels, and unique value propositions.

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Userpilot

NOVEMBER 30, 2022

What are the 7 laws of product GTM? How can product managers leverage them to orchestrate successful product launches ? These are some of the questions that Spencer Grover , Product Marketing Manager at Salesforce , answered in his recent presentation at Userpilot’s Product Drive 2022 conference.

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Product Management Unpacked

JUNE 21, 2021

From Digital Business Integration Consultant to Product Management Student at CMU. Working up to a product launch was exciting to me, but I always wanted to be on the other side,” she explains, “I knew that I eventually wanted to transition into industry and a product management role.

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