Feature Death, Next Feature Fallacy & The Build Trap – Why Nobody is Using Your Product & What to Do About It
Userpilot
APRIL 29, 2021
The myth of the ‘killer feature’ and believing that all your product problems can be fixed with more features (or the ‘one big thing’) leads to the so-called ‘Build Trap’. The Build Trap leads to spending more and more of your development resources on building and maintaining new features, rather than improving UX and feature adoption.
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