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Feature Death, Next Feature Fallacy & The Build Trap – Why Nobody is Using Your Product & What to Do About It

Userpilot

The myth of the ‘killer feature’ and believing that all your product problems can be fixed with more features (or the ‘one big thing’) leads to the so-called ‘Build Trap’. The Build Trap leads to spending more and more of your development resources on building and maintaining new features, rather than improving UX and feature adoption.

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The Complete List of Product Manager Interview Questions: 20+ Essential Queries

Userpilot

Because of the fast-paced nature of tech companies, the ability to solve problems quickly and think on your feet is a crucial skill for product managers to have. Product managers often work in cross-functional teams and bridge the gap between multiple departments. Product sense. How to set a product strategy?

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Top 6 Product Positioning Examples to Inspire Your SaaS in 2022

Userpilot

In the competitive world of SaaS products, product positioning is definitely something your product marketing team can’t afford to ignore. Product positioning allows you to identify your market niche. It helps the customer understand your product and how it can satisfy their needs.

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How To Improve MQL to SQL Conversion Rate & Drive More Customers to Your SaaS?

Userpilot

MQL is a potential customer fit for your business, reviewed by the marketing team. The marketing team reviews and confirms the MQL before sending it to the sales team. A sales-qualified lead (SQL) is a prospective customer with a clear and strong intent to buy your product. Let’s dive in!

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Who Should Own Product Positioning?

Pragmatic Marketing

Positioning documents will define your product category, the problems it solves and the personas it serves. Whenever I work with a new team, I always begin with roles and responsibilities. So how does this model impact product positioning ? In general, marketing owns messaging while the product leader owns positioning.

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The one skill that all product manager need!

The Product Coalition

During a conversation with a friend, he asked: “if it is not coding skills, what are the one skill a product manager must have”? I replied something along the line like: “product manager requires a broad skill set, there isn’t a definite must have skills.” I am a technical product lead at Milieu Insight.

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Product Requirements: Using a Written or Visual Framework

Mind the Product

Some are moving away from detailed, written product requirements documents (PRDs), while others are using shorter write-ups, user stories, or jobs-to-be-done formats. Some product teams are moving away from written PRDs to visual artifacts like mockups and prototypes. Eric Ries, in his post “What is customer development?

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