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How to describe your business as an equation

Lenny Rachitsky

These equations and concepts can be some of the most divisive within your company, particularly between your product, GTM, finance, and sales teams. G2, backlink, social mentions) Direct (e.g.

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Sales Hacker?s Max Altschuler on selling more with less

Intercom, Inc.

Is it transitioning from inbound to outbound sales? Max: For the most part, it’s outbound efficiency. For everyone else, it’s the outbound sales process – figuring out the efficiencies, figuring out how to leverage your contacts to get referrals, figuring out how to break into enterprise accounts.

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Chili Piper’s Co-Founder Alina Vandenberghe on bootstrapping your way to success

Intercom, Inc.

I worked in healthcare, finance, media, in education. When an SDR is with someone on the phone, especially outbound, and they are interested in doing a demo, they need to seize the moment. You learn how to be very political to create alliances that allow you to climb up. It teaches you some bad habits as well.

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The Sales Summit: The trends and challenges shaping the future of sales

Intercom, Inc.

We sell into every single line of business, so we do a lot of personalized presentations and demos. It would somehow do a lot of the research for them and then spit out a beautiful presentation deck and demo within a couple of minutes. Finance needs to be aware of it. Post-demo process. Let’s get this figured out.”