Userpilot

DECEMBER 17, 2021

Product marketing vs marketing? You see a lot of SaaS companies hiring for product marketing roles and it’s a bit confusing. Is there even any difference between product marketers and your regular marketer? There’s a difference between product marketing and traditional marketing.

Feedback Software 97

Feedback Software Research Software Product Marketing Marketing 97

Userpilot

APRIL 27, 2022

Product launch metrics can be easily overlooked while you become busy with product development, marketing efforts, and launch timeline. But tracking these metrics is equally important. A Harvard Business School study found that a staggering 95 % of around 30,000 newly launched products fail.

Onboarding KPIs 89

Onboarding KPIs Product launches Analytic Tools Feedback Software 89

Userpilot

JULY 16, 2021

Are you aware of all the metrics that work for SaaS products in 2021? A simple Google search will lead you to numerous articles listing every possible metric out there. Instead of spending hours of your valuable time tracking every metric, you need to monitor SaaS metrics that actually matter.

Onboarding KPIs 98

Onboarding KPIs Feedback Software Customer Feedback Data Visualization 98

Userpilot

MAY 2, 2022

Vanity metrics vs actionable metrics SaaS: which ones should you choose for your SaaS business? The short answer is actionable metrics. It’s easy to get drawn to vanity metrics but they can be misleading. So, let’s find out how you can do that to get actionable product growth insights. Lack substance.

Onboarding KPIs 93

Onboarding KPIs Research Software Analytic Tools Feedback Software 93

Userpilot

JULY 7, 2022

What are product-led growth metrics and why should you track them? Product-led growth metrics provide you with valuable insights that you can use to improve your user retention and increase revenue. So let’s find out what these metrics are and how you can improve them to achieve customer success. Activation.

Onboarding KPIs 93

Onboarding KPIs Feedback Software Product Research Customer Feedback 93

Userpilot

JULY 8, 2021

What are Pirate Metrics? Invented in 2007 by Dave McClure, pirate metrics is a framework that is still used by businesses to measure and optimize customer interaction across their lifecycle. But how does the pirate metrics framework work for SaaS and how can it help drive growth? What is Dave McClure’s pirate metrics?

Analytic Tools 98

Analytic Tools Feedback Software Onboarding KPIs Framework 98

Userpilot

OCTOBER 15, 2023

Marketing your SaaS is a complex task involving many roles, one being a growth marketer. But you may be thinking, what exactly is the role of a growth marketer, and how do they help grow your product ? The structure of a growth marketing team depends on the size and needs of your company. What is growth marketing?

Analytic Tools 97

Analytic Tools Feedback Software Data Visualization User Testing 97

Userpilot

JANUARY 16, 2024

From analyzing market trends to churning user needs and technical feasibility into golden product ideas, there are many benefits of ChatGPT for product managers. A potent tool, ChatGPT has proven to be a strategic addition to the product management toolkit, churning out ideas in even the most unlikely scenarios.

ChatGPT 88

ChatGPT Data Visualization Onboarding KPIs Research Software 88

Userpilot

MAY 12, 2022

What are the best practices for new product announcements? What tools and channels can a product manager use to effectively announce new products or features? Let’s dive into how, when, and where to announce your new products or features to increase their adoption and your customer base.

Feedback Software 94

Feedback Software Research Software Product launches User Testing 94

Userpilot

SEPTEMBER 28, 2022

Are you tracking product management metrics to evaluate your product and monitor its progress? SaaS products are becoming increasingly data-driven which makes it critical to evaluate product growth using the right metrics. Here are the 3 best tools to improve product management metrics.

Onboarding KPIs 73

Onboarding KPIs Analytic Tools Feedback Software Data Visualization 73

Userpilot

MARCH 17, 2024

Are you tracking SaaS metrics without knowing how to make the analytics process easier? Analytics dashboards are visualization tools that give you an overview of key metrics. It will give you a better understanding of the type of metrics to monitor in your dashboard and help you draw product growth insights from them.

Data Visualization 83

Data Visualization Analytic Tools Feedback Software Dashboard 83

Userpilot

JULY 27, 2023

In this article, we’ve outlined the major roles that move the needle in terms of product growth alongside their KPIs and current salary ranges. Product Manager : In charge of creating product strategy and overseeing the design process, among other things. Average salary: $151,254/yr. Average salary: $111,208/yr.

Research Software 93

Research Software Feedback Software Analytic Tools Onboarding KPIs 93

Product Talk

FEBRUARY 28, 2024

That’s certainly the case for Kelsey Terry , who’s sharing her story in today’s Product in Practice. In her former role as Director of Product at Going (formerly known as Scott’s Cheap Flights), Kelsey was tasked with running a pilot product trio. Do you have a Product in Practice story you’d like to share?

Product Research 239

Product Research Onboarding KPIs Feedback Software User Testing 239

Userpilot

DECEMBER 20, 2022

How can you use marketing funnel KPIs to ensure success at every stage of the funnel? This makes it crucial for them to map their marketing efforts based on the customer journey and grow the business efficiently. A marketing funnel helps you understand your customers in-depth and develop effective marketing strategies.

Feedback Software 91

Feedback Software Analytic Tools Customer Experience Customer Satisfaction 91

Userpilot

OCTOBER 11, 2021

Have you tried including SaaS marketing best practices in your SaaS marketing strategy and accelerate product growth ? Effective SaaS marketing strategies can be hard to pull off if you don't know where to start, but I'm here to help. What is SaaS marketing? Sounds simple, right? Not necessarily.

Feedback Software 108

Feedback Software User Testing Product Research Customer Experience 108

Product Management University

DECEMBER 13, 2022

Product experience is a vital part of product design and development. Your product should be able to make customers measurably better at specific job tasks that are critical to their success, for sure, but does it do so easily and efficiently, and even more importantly, do those customers actually enjoy using it?

Customer Experience 147

Customer Experience Onboarding KPIs User Testing Customer Feedback 147

The Product Coalition

JANUARY 24, 2021

A flexible framework for one of today’s most important business documents “A great product manager has the brain of an engineer, the heart of a designer, and the speech of a diplomat.”?—?Deep Just like the role of a product manager can vary significantly from company to company, so can? So what goes into a product spec?

Onboarding KPIs 128

Onboarding KPIs User Testing Customer Experience Feedback Software 128

Userpilot

SEPTEMBER 25, 2023

And how can your SaaS business use them to facilitate product growth ? TL;DR A PLG motion is a growth strategy focused on using the product itself as the main driver of growth. For each stage, choose the metrics to track performance and decide which team owns them. What is a product-led growth (PLG) motion? A PLG motion.

Analytic Tools 89

Analytic Tools Onboarding KPIs Customer Experience Data Visualization 89

Userpilot

OCTOBER 18, 2021

To answer this question (and take action), you basically need three things: Metrics – so you know how fast is your SaaS growing and what do you need to do to improve the growth rate. You can measure growth by using various metrics like pirate metrics. Dave McClure’s Pirate Metrics. Pirate Metrics consist of: Acquisition.

Analytic Tools 87

Analytic Tools Feedback Software Research Software Onboarding KPIs 87

Userpilot

JULY 17, 2023

How to choose the right product team structure for your SaaS? We also look at: Responsibilities of product teams Key roles you may want to include Different ways to structure your team Examples of different structures Let’s get right to it! In structure by metrics, different teams work to improve different KPIs.

Analytic Tools 82

Analytic Tools Feedback Software Research Software Product Research 82

Userpilot

AUGUST 16, 2023

A user retention playbook will keep your customers happy and continue using your product for longer. You can use user retention metrics to identify if there’s a product-market fit problem rather than a retention problem. When developing your product , address app performance issues to improve user retention.

User Testing 96

User Testing Customer Experience Customer Feedback Analytic Tools 96

Userpilot

OCTOBER 15, 2023

Conversion rate is one of the most important metrics to track in SaaS, and that’s why conversion rate optimization is an essential focus for growth in any business. Let’s look at the most essential metrics and tactics you can utilize to improve them. Four SaaS conversion rates are significant to focus on.

Analytic Tools 92

Analytic Tools Data Visualization Onboarding KPIs Reporting Tools 92

Userpilot

OCTOBER 27, 2023

TL;DR We define product-led growth (PLG) as a business strategy that uses the product to boost its own growth. Unlike sales-led businesses, a product-led growth company relies on product virality to drive customer acquisition and frictionless experiences that enable users to realize the product value.

Feedback Software 93

Feedback Software Embedded Analytics Analytic Tools Enterprise 93

Userpilot

JULY 19, 2021

It is not enough to support your users only when they have issues with your product. Furthermore, we explore how to choose the best platform for your company and the must-have features for the best customer engagement tools. In short, you use CEP software to manage and optimize product experiences along the user journey.

Analytic Tools 98

Analytic Tools Research Software Reporting Tools Customer Communications 98

Userpilot

JUNE 28, 2022

Are you wondering what customer experience KPIs and metrics you should track? Choosing the right KPIs can make all the difference when it comes to retaining your customers in the SaaS business. Customer experience Key Performance Indicators are the metrics that measure the level of interaction between the company and customers.

Customer Experience 52

Customer Experience Feedback Software Analytic Tools Onboarding KPIs 52

Userpilot

JANUARY 30, 2023

Product adoption is crucial for the success of SaaS companies because it secures users to be long-term customers. But what are some product adoption examples you can learn from? Improving feature adoption is easier said than done. Becoming aware of the product's existence through branding and marketing campaigns.

User Testing 85

User Testing Feedback Software Research Software Onboarding KPIs 85

Userpilot

DECEMBER 7, 2021

Customer-oriented marketing means tailoring your marketing strategy to fit your customers’ needs first, rather than focusing on your business goals only. With a customer-centric marketing strategy, you can improve your customer experience and easily drive product growth by helping new and existing users discover more value.

Feedback Software 92

Feedback Software User Testing Research Software Customer Feedback 92

Userpilot

JANUARY 29, 2024

A good SaaS UX design is critical to a successful SaaS product in today’s constantly evolving and competitive market. An efficient and effective design with users’ needs at the center stage encourages product engagement and reduces churn. It covers every user touchpoint from registration and onboarding to adoption.

Feedback Software 100

Feedback Software Analytic Tools Research Software Data Visualization 100

Userpilot

JUNE 5, 2023

The SaaS conversion funnel adapts the traditional marketing funnel to the unique B2B SaaS environment. The SaaS funnel was designed to help SaaS business owners navigate the tricky world of a high-churn, often oversaturated B2B market. Book a demo to learn how it can help you, too. What is a conversion funnel?

Analytic Tools 71

Analytic Tools Onboarding KPIs Data Visualization Customer Experience 71

Userpilot

OCTOBER 21, 2022

Does it have anything to do with the Minimum Viable Product? Why would you care about MVE as a product manager ? Minimum Viable Experience (MVE) describes how your users must feel when they interact with your product to stay with the company and keep using the product. Book the demo ! Got your seat belt on?

Customer Experience 95

Customer Experience Onboarding KPIs User Testing Customer Feedback 95

Userpilot

OCTOBER 31, 2023

Wondering how to increase free trial conversion for your software product? TL;DR A free trial is a sales strategy that allows prospective customers to use your product for a limited time. Types of free trial models in SaaS: opt-in and opt-out free trials, freemium , free trial after a demo, and free trial with gamified extensions.

Feedback Software 79

Feedback Software Research Software User Testing Onboarding KPIs 79

Userpilot

JUNE 2, 2022

What are the B2B SaaS metrics you should be tracking right now? It’s easy to get swept away by the plethora of vanity metrics out there. But to get the product growth insights and measure the success of your product marketing efforts, it’s crucial to know and optimize the actionable B2B metrics.

Analytic Tools 52

Analytic Tools Feedback Software Data Visualization Onboarding KPIs 52

Userpilot

NOVEMBER 30, 2023

TL;DR A conversion rate optimization (CRO) audit is a comprehensive analysis of a website or digital product aimed at identifying and optimizing elements that influence conversion rates. What is a conversion rate optimization (CRO) audit A CRO audit is a comprehensive analysis of a customer’s journey on a website or digital product.

Data Visualization 86

Data Visualization Analytic Tools Feedback Software Onboarding KPIs 86

Userpilot

JULY 24, 2023

Every new product launch is equal parts intimidating and exciting. As the market becomes increasingly saturated with similar SaaS products, your product launch can easily get lost in the noise. In this article, we take a deep dive into the technicalities of a product launch. Launch your product.

Product launches 83

Product launches User Testing Product Research ChatGPT 83

Userpilot

SEPTEMBER 12, 2022

Do you know that customer touchpoints can exponentially influence product growth ? Consumer touchpoints help to evaluate the degree of customer satisfaction and timely spot friction points (product bugs, lousy customer experience, poor UX, etc.). Group customer touchpoints by using the Pirate metrics framework. In short — AARRR.

Analytic Tools 93

Analytic Tools Feedback Software User Testing Customer Experience 93

Userpilot

MARCH 5, 2024

They are used by marketing , sales, product , and customer success teams to evaluate the effectiveness of their processes and strategies. Product teams can use funnel visualizations to track the performance of their onboarding flows. Let’s dive right in! In a chart , naturally.

Data Visualization 74

Data Visualization Analytic Tools Feedback Software Reporting Tools 74

Gainsight

DECEMBER 17, 2020

These campaigns often yield low engagement and conversion rates because the customer experience leading up to churn is more lasting than a price discount, especially after a poor product or service experience. You may be wondering what onboarding entails. Increasing customer retention by 5% can increase profits from 25-95%.

Onboarding KPIs 52

Onboarding KPIs Customer Experience User Testing Weak Development Team 52