Product Management University

JANUARY 10, 2024

I learned a lot about product positioning long before I ever stepped into a product marketing role. I think of demos as verbal product positioning. The Product Positioning School of Hard Knocks Early in my pre-sales demo career, I had some demos where my audience was totally engaged and it felt like I hit it out of the park.

Positioning 147

Positioning Research Software Healthcare Demo 147

Userpilot

DECEMBER 17, 2021

Product marketing vs marketing? You see a lot of SaaS companies hiring for product marketing roles and it’s a bit confusing. Is there even any difference between product marketers and your regular marketer? There’s a difference between product marketing and traditional marketing.

Feedback Software 105

Feedback Software Research Software Product Marketing Marketing 105

Userpilot

NOVEMBER 30, 2023

How do product managers identify market gaps? TL;DR Market gaps are the disparities between what customers need and want , and what the market can deliver. A market gap can be caused by missing functionality or poor user experience. A market gap can be caused by missing functionality or poor user experience.

User Testing 103

User Testing Data Visualization Feedback Software Research Software 103

Userpilot

OCTOBER 15, 2023

Marketing your SaaS is a complex task involving many roles, one being a growth marketer. But you may be thinking, what exactly is the role of a growth marketer, and how do they help grow your product ? In contrast, traditional marketing managers primarily concentrate on classic marketing campaigns for customer acquisition.

Analytic Tools 105

Analytic Tools Feedback Software Data Visualization User Testing 105

Userpilot

APRIL 19, 2024

Looking for the best way to do market research? From framing your initial question to extracting valuable customer insights, we’ll walk you through the lean market research process step-by-step. Get ready to empower your decisions with real-world market intelligence. Why should you do market research? The outcome?

Research Software 52

Research Software User Testing Market Research Data Visualization 52

Userpilot

OCTOBER 5, 2023

Growth teams that leverage marketing automation are better equipped to achieve their goals and drive business success. In this article, you will learn: What marketing automation means for growth teams and how it’s different from traditional marketing automation. Various aspects of growth that you can automate.

Analytic Tools 105

Analytic Tools Feedback Software Data Visualization User Testing 105

Userpilot

DECEMBER 20, 2022

How can you use marketing funnel KPIs to ensure success at every stage of the funnel? This makes it crucial for them to map their marketing efforts based on the customer journey and grow the business efficiently. A marketing funnel helps you understand your customers in-depth and develop effective marketing strategies.

Feedback Software 98

Feedback Software Analytic Tools Customer Experience Customer Satisfaction 98

Userpilot

APRIL 21, 2024

From the moment they learn about the product until they complete a desired action, like a demo booking, and beyond. Book the demo to find out more! Try Userpilot and Take Your In-App Experiences to the Next Level Get a Demo 14 Day Trial No Credit Card Required What is a conversion path and why is it important?

Research Software 95

Research Software Feedback Software User Testing Reporting Tools 95

Userpilot

MAY 12, 2022

Product announcement involves all the marketing activities to promote and successfully launch a new product or feature. A series of SEO blog posts enhanced with screenshots and containing CTAs will help you attract new users and can be used for sales, marketing and customer support. Pair email marketing with in-app announcements.

Feedback Software 98

Feedback Software Research Software Product launches User Testing 98

Userpilot

NOVEMBER 14, 2022

From a child reminding herself to be on her best behavior to receive mentorship in return for loyalty, we all engage in reciprocity marketing. Bringing it to the business world, reciprocity marketing is taking proactive steps to give something that evokes a positive response in customers. What is reciprocity marketing?

Feedback Software 98

Feedback Software Research Software Marketing User Testing 98

Userpilot

MARCH 7, 2024

Inbound marketing funnel reports focus on the effectiveness of marketing efforts in attracting the interest of potential customers and turning them into leads. Outbound marketing funnel reports help organizations evaluate the impact of and refine their outbound processes, for example, cold emailing. Book the demo!

Data Visualization 102

Data Visualization Reporting Tools Analytic Tools Customer Experience 102

Product Management University

JULY 18, 2023

As a former product marketing manager, I know this all too well and was guilty in the first degree! It would save a ton of work for product marketing, plus, your product positioning that opens doors for salespeople would be the same as the conversations they’re having with buyers. It’s completely conversational on both fronts.

Positioning 130

Positioning Product Research Construction Demo 130

Userpilot

OCTOBER 11, 2021

Have you tried including SaaS marketing best practices in your SaaS marketing strategy and accelerate product growth ? Effective SaaS marketing strategies can be hard to pull off if you don't know where to start, but I'm here to help. What is SaaS marketing? How is SaaS marketing different?

Feedback Software 118

Feedback Software User Testing Product Research Customer Experience 118

Product Management University

JANUARY 17, 2024

If you follow the exact same process before you build any features, you’ll make the customer on-boarding process exponentially easier, not to mention product positioning and sales demos. Here’s why. The onboarding process is where your job tasks stories come to life in the real world. It’s the ultimate acceptance test.

User Testing 130

User Testing Demo Events Positioning 130

Userpilot

APRIL 8, 2024

Word-of-mouth marketing relies on product virality and network effects. Book the demo! Try Userpilot and Take Your Product Growth to the Next Level Get a Demo 14 Day Trial No Credit Card Required What is bottom-up SaaS? This reduces the role of the marketing and sales teams (but doesn’t eliminate them).

Analytic Tools 88

Analytic Tools Feedback Software Data Visualization Strategy 88

Userpilot

MAY 3, 2022

How is enterprise SaaS marketing different compared from acquiring and retaining users for an SMB? Pair that with in-app communication and you’ve got a pretty good marketing strategy. Enterprise SaaS marketing, however, is a different story entirely. What is enterprise SaaS marketing?

Enterprise 98

Enterprise Strategy Marketing Outbound 98

Product Innovation Educators

MARCH 25, 2019

Learn how to cut through the noise and make human connections presenting new products. She is Amy McWhirter, corporate event host, emcee, and trade show presenter. I am a professional trade show presenter. I presented at auto shows and other B2C events and discovered that there was a whole B2B trade show world.

Presentation 72

Presentation Events User Testing User Friction 72

Userpilot

OCTOBER 10, 2022

Is your product marketing strategy lacking inspiration? How about some product marketing examples? In this article, we consider 10 SaaS product marketing examples. How did their product marketing strategy put their audience first? What is product marketing? How did they successfully communicate value?

Feedback Software 98

Feedback Software Research Software Product Research User Testing 98

Userpilot

FEBRUARY 13, 2024

TL;DR A product webinar is a virtual seminar showcasing and discussing a product's features and benefits as a marketing and sales tool. You can use your findings and improve your in-app marketing with Userpilot. Book the demo today! You can use your findings and improve your in-app marketing with Userpilot.

Webinar 105

Webinar Data Visualization Analytic Tools Feedback Software 105

Userpilot

JANUARY 8, 2020

Moment is used as a marketing tool! Notice that you are able to try out a demo of Stripo with 1 click, and without having to register. Notice that you are able to try out a demo of Stripo with 1 click, and without having to register. When you click to access the demo, you’re greeted with this welcome screen.

Marketing 76

Marketing Customer Experience Demo UX 76

Userpilot

DECEMBER 7, 2021

Customer-oriented marketing means tailoring your marketing strategy to fit your customers’ needs first, rather than focusing on your business goals only. With a customer-centric marketing strategy, you can improve your customer experience and easily drive product growth by helping new and existing users discover more value.

Feedback Software 98

Feedback Software User Testing Research Software Customer Feedback 98

Gainsight

OCTOBER 20, 2021

Leading a go-to-market strategy can feel like a hailstorm. And all the while, the pressure of launching a successful go-to-market strategy is forming all around. There are three pillars to support your product-led go-to-market strategy and lead your team to success. Why perfect your product-led go-to-market strategy?

Analytic Tools 98

Analytic Tools Feedback Software Data Visualization Customer Experience 98

Mind the Product

SEPTEMBER 14, 2017

Spending a bit more effort on the process can help you turn your release notes into effective content marketing. It’s a task that also requires tight cooperation between tech and marketing functions. Let’s be straight about this, I’m not a big fan of using email as a marketing channel – who wants to get more email?

Data Visualization 129

Data Visualization Embedded Analytics Marketing Customer Experience 129

Userpilot

OCTOBER 26, 2023

Traditional sales techniques like product demos are more effective in this context. Book a Userpilot demo today! Product-led growth (PLG) is a go-to-market strategy that leverages the product as the main driver of customer acquisition , retention , and account expansion. Book a demo to learn more. What’s the result?

Analytic Tools 96

Analytic Tools Feedback Software Product Research Data Visualization 96

Alchemer Mobile

MAY 10, 2022

Two-way messages give customers the ability to leave feedback through an always-on, always present channel: your mobile app. Marketers, product managers, research teams, customer success managers, and everyone in between can benefit from understanding what customers want, so it’s important to share it with all stakeholders.

User Testing 260

User Testing Customer Feedback Customer Experience Feedback Software 260

Product Management University

JUNE 20, 2017

If you’re going to dominate your market, you have to make the customer organization measurably better at their business, from the top down. There are seven legs in the race for market leadership. Market & Product Strategists. Marketing & Sales Enablement. It’s like relay race.

Customer Experience 100

Customer Experience Marketing Customer Feedback Leadership 100

The Product Coalition

MAY 24, 2023

Best practices of Alconost Animated Video Production from 2022 In this overview, we present selected animated videos for business made at Alconost in 2022, talk about the problems these videos solved, and share observations that can help you order the best animated videos for your business growth.

Customer Experience 128

Customer Experience User Testing Advertising Customer Feedback 128

Userpilot

MARCH 17, 2024

The 10 analytics dashboard examples include web, digital marketing, business insights, social media, product usage, customer journey , user behavior , user retention, knowledge base , and Net Promoter Score analytics dashboards. Book a demo to learn more. It also helps you optimize your content marketing efforts and SEO strategy.

Data Visualization 96

Data Visualization Analytic Tools Feedback Software Dashboard 96

Innovatemap

OCTOBER 31, 2019

We partnered with the 120WaterAudit team to create a clickable prototype to show prospects during sales demos. While the screens were being used in sales demos, the development team was hard at work bringing those screens to life. Our impact was felt initially through 120WaterAudit’s speed to market.

Feedback Software 40

Feedback Software Demo Data Visualization User Testing 40

Intercom, Inc.

JULY 15, 2021

Marketing teams are under constant pressure to find creative ways to generate more leads for sales teams. Over the past few years, marketers have learned one of the most effective methods for lead generation is engaging with prospective customers while intent is high, like when they’re browsing the website or perusing the pricing page.

Outbound 232

Outbound Customer Experience Data Visualization Messaging 232

Userpilot

AUGUST 23, 2023

In this article, we’ll cover the responsibilities of a product analyst, the skills needed in the current job market, and the prerequisites. Product analysts research to find market trends, collect and analyze data, track and assess product performance , understand product requirements, and report insights to stakeholders.

Data Visualization 94

Data Visualization Reporting Tools Analytic Tools Research Software 94

Product Management University

OCTOBER 6, 2020

For product marketing, it pretty much changes everything. Product led growth is a business model for taking a product-as-a-service (PaaS) or software-as-a-service (SaaS) to market and gaining market share. In B2B, it changes everything about how you build, market, sell and acquire customers. What is Product Led Growth?

B2B 147

B2B Customer Experience Definition Demo 147

Userpilot

MARCH 7, 2024

In this article, we’ll present the advantages and disadvantages of paid analytics platforms versus their free version counterparts and the best tools for each category. Book a demo with Userpilot to get the best value for cost for your business! Sign up for a free Userpilot demo today! Which camp would you belong in?

Data Visualization 105

Data Visualization Analytic Tools Reporting Tools Research Software 105

Product Talk

DECEMBER 13, 2023

Describing the product he’s responsible for, Thomas says, “My product squad owns presenting that data in a way that will make it easier for you to find the clues you’re looking for. He continues, “Retention is a good indication of product market fit. We’re really about maximizing the signal to noise ratio.

Data Visualization 248

Data Visualization Analytic Tools Reporting Tools Technical Review 248

PMLesson's Ace the PM Interview

APRIL 6, 2020

Product marketing is one of the newest and most impactful roles within an organization. As a product marketing manager (PMM), you influence most areas of the organization including product, design, sales, support, and, of course, marketing. That degree doesn’t have to be in marketing, but it certainly helps.

Product Marketing 78

Product Marketing Technical Review User Testing Marketing 78

Userpilot

MARCH 6, 2024

ABM for SaaS : Implementing Account-Based Marketing strategies to target high-value customers with personalized campaigns, nurture them, and make them more valuable for your business. If you need to improve your product’s conversion rates, book a Userpilot demo today to get started! Tracking events with Userpilot. #7

Feedback Software 101

Feedback Software Research Software Analytic Tools Product Research 101

Userpilot

DECEMBER 7, 2023

Data is the backbone of modern marketing. These insights help modern businesses understand customers, create targeted marketing campaigns, identify business opportunities, and enhance the customer experience. For instance, market research data can help you decide on effective product management strategies.

Data Visualization 103

Data Visualization Analytic Tools Feedback Software Research Software 103