Product Management University

OCTOBER 12, 2021

Product Marketing may be one of the most misunderstood and undervalued functions as evidenced by the fact that so many B2B organizations still don’t have it. If clearer differentiation and greater sales success are on your A-list, dispel these three product marketing myths and you’ll be on your way. Hardly product marketing!

Product Marketing 147

Product Marketing Marketing Differentiation Healthcare 147

The Product Coalition

OCTOBER 20, 2023

With AI technology, marketers can identify microtrends and even predict trends, saving time and resources through automated digital marketing services. The marketing industry is not immune to this digital transformation, as prominent brands are beginning to take advantage of the opportunities it presents. billion U.S.

Data Visualization 114

Data Visualization Artificial Inteligence Reporting Tools Customer Communications 114

The Product Coalition

JUNE 9, 2023

Everyone knows educating the market is hard to nearly impossible, but people always bring up examples like Facebook or the iPhone whenever I discuss it in my lectures. So what can and cannot work when you want to educate the market? Photo by Oleg Magni from Pexels Educating the market has a bad reputation, and rightfully so.

Education 121

Education Marketing Weak Development Team User Testing 121

Product Management University

AUGUST 29, 2018

Nothing accelerates the sales process more than a presentation that simply “nails it.” ” Here’s a quick test to determine the B uyer R elevance Q uotient (BRQ) of your sales presentations. The Playbook: Go find a sales presentation you’d consider to be one of the best. The result is your BRQ.

Presentation 113

Presentation Education User Testing Product Research 113

Product Management University

FEBRUARY 2, 2023

Product marketing roadmaps aren’t a staple in most B2B organizations, but there are a host of reasons they should be. The biggest reason metaphorically speaking, is they willingly “fence the salesforce” into your most lucrative markets and give them a shorter path to meeting sales quotas and revenue goals. The short answer is no.

Roadmap 130

Roadmap Product Marketing Marketing B2B 130

Userpilot

FEBRUARY 26, 2024

What is marketing funnel analysis? TL;DR Marketing funnel analysis is the process of evaluating how customers progress from the moment they learn about your product til they convert to paid accounts , and beyond. The main stages in the marketing funnel are Awareness, Interest, Consideration, Intent, and Purchase. Book the demo!

Analytic Tools 103

Analytic Tools Data Visualization Feedback Software Research Software 103

Product Management University

OCTOBER 10, 2019

The Playbook : Keep this in mind when creating presentations for marketing and sales events. The attention of your buying audience is greatest at the start of the presentation. You want to hold that attention and take it up a notch as the presentation progresses.

Positioning 100

Positioning Presentation Differentiation Events 100

The Product Coalition

OCTOBER 11, 2022

A Product Marketing Manager (PMM), is one of the least understood roles in the technology industry. Strategy On the strategic side, this means finding out what is unique within a market about a company’s offering, and steering the company and/or its product to position itself in the place that will lead to success.

Marketing 78

Marketing Product Marketing Reporting Tools Product Research 78

The Product Coalition

SEPTEMBER 23, 2021

Video Marketing Is The Future?—?Is Video marketing is intended to create and provide quality content tailored to your audience. So, it may be safe to state that video marketing is certainly the future. However, it takes a lot more than an excellent video editor to excel at the rapidly evolving marketing space.

Marketing 167

Marketing Customer Experience Advertising Branding 167

The Product Coalition

JULY 15, 2023

Former CEO of Picker explains mistakes made in pursuit of product-market fit. The LinkedIn post you’re about to read is a testimony of sorts, and while it wasn’t given under oath — the statements provided demonstrate how product people can present themselves when mistakes have been made. Kudos to Enrique for having a growth mindset.

User Testing 137

User Testing Product Marketing Research Software Marketing 137

Good Product Manager

FEBRUARY 7, 2021

I wrote two posts for the Forrester blog that touch on popular subjects in recent client discussions: Roles and Responsibilities for Product Management and Portfolio Marketing: How Much Do They Matter? : where X is a specific activity or deliverable like market sizing, launch planning, or creating a product growth plan).

Presentation 87

Presentation Blog Product Management Product Manager 87

Userpilot

DECEMBER 17, 2021

Product marketing vs marketing? You see a lot of SaaS companies hiring for product marketing roles and it’s a bit confusing. Is there even any difference between product marketers and your regular marketer? There’s a difference between product marketing and traditional marketing.

Feedback Software 105

Feedback Software Research Software Product Marketing Marketing 105

Userpilot

NOVEMBER 30, 2023

How do product managers identify market gaps? TL;DR Market gaps are the disparities between what customers need and want , and what the market can deliver. A market gap can be caused by missing functionality or poor user experience. A market gap can be caused by missing functionality or poor user experience.

User Testing 103

User Testing Data Visualization Feedback Software Research Software 103

The Product Coalition

DECEMBER 28, 2020

We expect that these six biggest video marketing trends will dominate in our online reality in the upcoming year. Video marketing is one of the most powerful ways to interact with modern customers in the digital space. In 2021, brands can use the power of video marketing to drive audience engagement and increase conversions.

Marketing 179

Marketing Advertising Airlines Magazine 179

Userpilot

APRIL 19, 2024

Looking for the best way to do market research? From framing your initial question to extracting valuable customer insights, we’ll walk you through the lean market research process step-by-step. Get ready to empower your decisions with real-world market intelligence. Why should you do market research? The outcome?

Research Software 52

Research Software User Testing Market Research Data Visualization 52

Userpilot

OCTOBER 5, 2023

Growth teams that leverage marketing automation are better equipped to achieve their goals and drive business success. In this article, you will learn: What marketing automation means for growth teams and how it’s different from traditional marketing automation. Various aspects of growth that you can automate.

Analytic Tools 105

Analytic Tools Feedback Software Data Visualization User Testing 105

Userpilot

OCTOBER 15, 2023

Marketing your SaaS is a complex task involving many roles, one being a growth marketer. But you may be thinking, what exactly is the role of a growth marketer, and how do they help grow your product ? In contrast, traditional marketing managers primarily concentrate on classic marketing campaigns for customer acquisition.

Analytic Tools 105

Analytic Tools Feedback Software Data Visualization User Testing 105

Gocious Blog

JANUARY 17, 2023

Global markets are huge drivers of economic growth, contributing to GDP and promoting economic stability within countries across the globe. The ability for corporations to operate in diverse locations allows for better access to resources, opens up new labor markets, and secures new consumer markets in which to sell their goods.

Presentation 83

Presentation Management Management Marketing 83

Good Product Manager

JUNE 9, 2020

Product Management During a Market Crisis. Upcoming Presentations: Summer 2020. I recorded a webcast with John Hurley, Product Marketing Director at Amplitude: How to Make Smarter Product Bets with Customer Insights. My last post on this blog was February 9, 2020. A lot has changed in the world in the last 4 months.

Presentation 74

Presentation Product Management Product Manager Product Research 74

Roy Madden

JANUARY 29, 2021

We are looking for a VP Marketing with a proven track record of driving growth in an early stage B2B SaaS environment. You will be responsible for developing and executing the Feedly marketing strategy. Establish data-oriented practices to optimize performance and continually improve the efficiency and impact of marketing channels.

White Paper 118

White Paper Marketing User Testing Customer Experience 118

Good Product Manager

FEBRUARY 7, 2021

I wrote two posts for the Forrester blog that touch on popular subjects in recent client discussions: Roles and Responsibilities for Product Management and Portfolio Marketing: How Much Do They Matter? : where X is a specific activity or deliverable like market sizing, launch planning, or creating a product growth plan).

Presentation 60

Presentation Blog Product Management Product Manager 60

ProductPlan

NOVEMBER 15, 2018

Today we look at a few simple tips for product roadmap presentations. We hope these will help ensure your next product roadmap presentation is well received by other internal teams. 5 Hacks for Better Product Roadmap Presentations. Focus your roadmap presentations around sharing the most relevant information with your audience.

Presentation 76

Presentation Roadmap Data Visualization Product Research 76

The Product Coalition

FEBRUARY 26, 2021

Marketing and Advertising The first budget expense cut was marketing and advertising. But should a business’s marketing campaign cease in response to the COVID-19 pandemic? Being present and responsive during periods of crisis is a great strategy. Action Taking action is key to marketing strategy.

User Testing 112

User Testing Marketing Research Software Entertainment 112

freshtrax

JULY 19, 2023

While anime marketing enjoys immense popularity in Japan, it presents a fresh and unexplored avenue for engaging U.S. Examples of Anime in Marketing Anime has been successfully used to promote companies and products in Japan for years, one powerful example is this Anime ad for Tokyo Disney. and globally. Another U.S.

User Testing 75

User Testing Marketing Strategy Reporting Tools 75

Good Product Manager

JUNE 9, 2020

Product Management During a Market Crisis. Upcoming Presentations: Summer 2020. I recorded a webcast with John Hurley, Product Marketing Director at Amplitude: How to Make Smarter Product Bets with Customer Insights. My last post on this blog was February 9, 2020. A lot has changed in the world in the last 4 months.

Presentation 60

Presentation Product Management Product Manager Product Research 60

The Product Coalition

JANUARY 4, 2021

Everyone knows educating the market is hard to nearly impossible, but people always bring up examples like Facebook or the iPhone whenever I discuss it in my lectures. So what can and cannot work when you want to educate the market? Photo by Oleg Magni from Pexels Educating the market has a bad reputation.

Education 151

Education Marketing Weak Development Team Advertising 151

Product Management University

AUGUST 17, 2018

Shifting markets usually constitute a shift in product strategy for most organizations. For some, the current market climate presents a world of opportunity and for others it’s an exercise in survival. Target Market Focus. Your target markets drive every key decision in the organization. The Playbook: 1.

Strategy 140

Strategy Marketing Product Strategy Presentation 140

Userpilot

MAY 3, 2022

How is enterprise SaaS marketing different compared from acquiring and retaining users for an SMB? Pair that with in-app communication and you’ve got a pretty good marketing strategy. Enterprise SaaS marketing, however, is a different story entirely. What is enterprise SaaS marketing?

Enterprise 98

Enterprise Strategy Marketing Outbound 98

AB Tasty

MARCH 26, 2024

Rand Fishkin discusses the importance of “non-attributable” marketing and why companies should take more risks and allow themselves the freedom to fail. Rand Fishkin is the co-founder and CEO of SparkToro, a software company that specializes in audience research for targeted marketing.

Research Software 52

Research Software Marketing Artificial Inteligence User Testing 52

Intercom, Inc.

JANUARY 14, 2019

The Intercom marketing team is made up of a diverse group of individuals with distinct backgrounds and perspectives that inform our work. Jarell Cardoza, Product Marketing Manager ( @jarcardoza ). “How Brands Grow: What Marketers Don’t Know” by Byron Sharp. Geoffrey Keating, Senior Editor ( @geoffreykeating ).

Books 150

Books Technical Review Marketing User Testing 150

The Product Coalition

JANUARY 12, 2021

Although 2020 has made marketing a more difficult challenge for the typical business?—?with with the unexpected need to respond to the vulnerabilities presented by the pandemic and the call to respond to changed consumer behaviour?—?this There is a multitude of reasons to venture into marketing on TikTok.

Marketing 138

Marketing Strategy Advertising Customer Experience 138

Intercom, Inc.

NOVEMBER 7, 2019

Creating a new product category also creates a plethora of challenges – from spotting the right market niche to convincing customers that yours is a service they need. Nico joined me on Inside Intercom this week, where we discussed everything from the three stages of company growth to how growing companies can address new markets.

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

Userpilot

NOVEMBER 14, 2022

From a child reminding herself to be on her best behavior to receive mentorship in return for loyalty, we all engage in reciprocity marketing. Bringing it to the business world, reciprocity marketing is taking proactive steps to give something that evokes a positive response in customers. What is reciprocity marketing?

Feedback Software 98

Feedback Software Research Software Marketing User Testing 98

The Product Coalition

JANUARY 13, 2021

Educating the market is hard enough as is, but there is one thing without which you cannot succeed. You Cannot Educate the Market if the Need Isn’t There Last week I talked about ways to educate the market , ones that can actually work despite the fact that educating the market is hard and usually not recommended.

Education 114

Education Marketing User Testing Weak Development Team 114

Business of Software Conference

NOVEMBER 12, 2019

SoftBank Investor Presentation November 2019. Don’t forget, there is over $200 billion value of market cap in SoftBank Holdings. SoftBank Investor Presentation November 2019. The post SoftBank Investor Presentation November 2019 appeared first on Business of Software USA. Value of SoftBank Holdings.

Presentation 49

Presentation Reporting Tools Vision Events 49

Product Management University

JANUARY 23, 2017

This sample product marketing job description just might ruffle a few feathers. Second, there may be people in product marketing roles that don’t meet the requirements. B2B Product Marketing Job Description. Add these criteria to your next product marketing job posting and see what happens. Don’t sweat it.

B2B 133

B2B Product Marketing Marketing Healthcare 133

Product Innovation Educators

FEBRUARY 27, 2023

How product managers can get market-driven data to make product decisions quickly This episode is sponsored by PDMA, the Product Development and Management Association. This speaker spoke on the Three ways to escape gut-feeling and boost innovation rapidly to markets. It’s a method for market-driven analysis.

Feedback Software 100

Feedback Software Marketing Data Visualization Customer Experience 100