Product Management University

FEBRUARY 2, 2023

Product marketing roadmaps aren’t a staple in most B2B organizations, but there are a host of reasons they should be. The biggest reason metaphorically speaking, is they willingly “fence the salesforce” into your most lucrative markets and give them a shorter path to meeting sales quotas and revenue goals. The short answer is no.

Roadmap 130

Roadmap Product Marketing Marketing B2B 130

The Product Coalition

JULY 11, 2022

If you have read my article “There is no business like flow business” you know I am all up for a rewrite challenge, so with no further ado I am proud (and at the same time worried it will not make any sense nor resonate with you all) to present the Product Management Alphabet Aerobics. Alphabet Aerobics Klaas Hermans for Sharpwitted.ninja.

Positioning 114

Positioning Product Research Product Management Product Manager 114

Usersnap

NOVEMBER 10, 2023

He consistently questions corporate practices and fearlessly presents bold opinions that disrupt the status quo. So how to create and present roadmaps effectively? While it is a versatile tool for various presentation needs, it may not be the best fit for roadmap presentations.

Presentation 52

Presentation Roadmap Data Visualization Feedback Software 52

The Product Coalition

OCTOBER 11, 2022

A Product Marketing Manager (PMM), is one of the least understood roles in the technology industry. The spectrum of the position ranges from the strategic level to the communication level. Market Research & Analysis To identify how a product or company is unique, the PMM needs to obtain a clear picture of the market.

Marketing 78

Marketing Product Marketing Reporting Tools Product Research 78

Userpilot

DECEMBER 17, 2021

Product marketing vs marketing? You see a lot of SaaS companies hiring for product marketing roles and it’s a bit confusing. Is there even any difference between product marketers and your regular marketer? There’s a difference between product marketing and traditional marketing.

Feedback Software 95

Feedback Software Research Software Product Marketing Marketing 95

Good Product Manager

FEBRUARY 7, 2021

I wrote two posts for the Forrester blog that touch on popular subjects in recent client discussions: Roles and Responsibilities for Product Management and Portfolio Marketing: How Much Do They Matter? : where X is a specific activity or deliverable like market sizing, launch planning, or creating a product growth plan).

Presentation 87

Presentation Blog Product Management Product Manager 87

The Product Coalition

SEPTEMBER 23, 2021

Video Marketing Is The Future?—?Is Video marketing is intended to create and provide quality content tailored to your audience. So, it may be safe to state that video marketing is certainly the future. However, it takes a lot more than an excellent video editor to excel at the rapidly evolving marketing space.

Marketing 156

Marketing Customer Experience Advertising Branding 156

Userpilot

DECEMBER 9, 2021

In the competitive world of SaaS products, product positioning is definitely something your product marketing team can’t afford to ignore. Product positioning allows you to identify your market niche. Product positioning allows you to identify your market niche. What is product positioning?

Research Software 94

Research Software Feedback Software Analytic Tools Positioning 94

Roy Madden

JANUARY 29, 2021

We are looking for a VP Marketing with a proven track record of driving growth in an early stage B2B SaaS environment. You will be responsible for developing and executing the Feedly marketing strategy. Apply for this position. Grow and lead the product marketing team. Responsibilities. Helpful skills and experience.

White Paper 118

White Paper Marketing User Testing Customer Experience 118

Product Management University

OCTOBER 1, 2019

Web pages, literature, booth signage, presentations, email campaigns and the list goes on. But coming up with simple attention-grabbing phrases that engage prospective customers might be one of the toughest parts of product marketing, especially for technical products. Sign up for The Art & Science of Positioning Solutions.

Positioning 100

Positioning Presentation Product Marketing Marketing 100

Product Management University

AUGUST 29, 2018

Nothing accelerates the sales process more than a presentation that simply “nails it.” ” Here’s a quick test to determine the B uyer R elevance Q uotient (BRQ) of your sales presentations. The Playbook: Go find a sales presentation you’d consider to be one of the best. The result is your BRQ.

Presentation 113

Presentation Education User Testing Product Research 113

UX Planet

DECEMBER 15, 2023

Later, I had the opportunity to sit with the company’s leadership and present my portfolio. I took in one question at a time while I was presenting. After showcasing this product in the interview, you can hear them gasp at the quality of what I presented. Upon arrival, I was given a tour of the office. Let’s keep reading on… 6.

Positioning 52

Positioning Feedback Software Research Software User Testing 52

Userpilot

NOVEMBER 30, 2023

How do product managers identify market gaps? TL;DR Market gaps are the disparities between what customers need and want , and what the market can deliver. A market gap can be caused by missing functionality or poor user experience. A market gap can be caused by missing functionality or poor user experience.

User Testing 88

User Testing Data Visualization Feedback Software Research Software 88

Nulab

SEPTEMBER 22, 2021

Whether you’re an established company with a new product or a brand-new startup, knowing where you fit in the market is vital. Competitive positioning is a way to assess the market, suss out your competition, and work out whether your offering is a viable means of making money. Define your market size. Let’s get started!

Positioning 69

Positioning User Testing Reporting Tools Data Visualization 69

freshtrax

JULY 19, 2023

While anime marketing enjoys immense popularity in Japan, it presents a fresh and unexplored avenue for engaging U.S. Examples of Anime in Marketing Anime has been successfully used to promote companies and products in Japan for years, one powerful example is this Anime ad for Tokyo Disney. and globally. Another U.S.

User Testing 75

User Testing Marketing Strategy Reporting Tools 75

Good Product Manager

FEBRUARY 7, 2021

I wrote two posts for the Forrester blog that touch on popular subjects in recent client discussions: Roles and Responsibilities for Product Management and Portfolio Marketing: How Much Do They Matter? : where X is a specific activity or deliverable like market sizing, launch planning, or creating a product growth plan).

Presentation 60

Presentation Blog Product Management Product Manager 60

The Product Coalition

FEBRUARY 26, 2021

Marketing and Advertising The first budget expense cut was marketing and advertising. But should a business’s marketing campaign cease in response to the COVID-19 pandemic? Being present and responsive during periods of crisis is a great strategy. Action Taking action is key to marketing strategy.

User Testing 105

User Testing Marketing Research Software Entertainment 105

Roman Pichler

NOVEMBER 6, 2023

Leadership is present when an individual guides a group of people to achieve a desired outcome. The opposite is also true: I’ve seen product people who were excellent at product management, had amazing market insights and great product ideas, but underachieved, as they lacked the right leadership skills. Instead, it must be earned.

Leadership 263

Leadership Customer Feedback Construction User Testing 263

Product Management University

JANUARY 23, 2017

This sample product marketing job description just might ruffle a few feathers. Second, there may be people in product marketing roles that don’t meet the requirements. B2B Product Marketing Job Description. Add these criteria to your next product marketing job posting and see what happens. Don’t sweat it.

B2B 133

B2B Product Marketing Marketing Healthcare 133

Userpilot

APRIL 19, 2024

Looking for the best way to do market research? From framing your initial question to extracting valuable customer insights, we’ll walk you through the lean market research process step-by-step. Get ready to empower your decisions with real-world market intelligence. Why should you do market research? The outcome?

Research Software 52

Research Software User Testing Market Research Data Visualization 52

Userpilot

NOVEMBER 14, 2022

From a child reminding herself to be on her best behavior to receive mentorship in return for loyalty, we all engage in reciprocity marketing. Bringing it to the business world, reciprocity marketing is taking proactive steps to give something that evokes a positive response in customers. What is reciprocity marketing?

Feedback Software 91

Feedback Software Research Software Marketing User Testing 91

PMLesson's Ace the PM Interview

MAY 4, 2022

Want to skip ahead and learn the most common product marketing manager interview questions and answers? Sneak Peak: - What is your favorite marketing campaign? Estimate the market size for a new product. If you have, you can thank an excellent Product Marketing Manager or PMM for their hard work. 🧠 Hey there!

Product Marketing 52

Product Marketing Marketing Data Visualization Technical Review 52

Business of Software Conference

NOVEMBER 12, 2019

SoftBank Investor Presentation November 2019. Don’t forget, there is over $200 billion value of market cap in SoftBank Holdings. SoftBank Investor Presentation November 2019. These things are factors that will lead to positive EBITDA. Value of SoftBank Holdings. It all looks so complicated… :-).

Presentation 49

Presentation Reporting Tools Vision Events 49

Haines-Group

JANUARY 3, 2017

When you present your product’s Positioning to others, can they see it? Position” reflects the way your product delivers value to customers that is different from competitors. It’s the center-point of your feature decisions and how you are marketing and selling.) You need distinctiveness that matters to your market.)

Positioning 78

Positioning Workshop Presentation Customer Experience 78

Intercom, Inc.

NOVEMBER 7, 2019

Creating a new product category also creates a plethora of challenges – from spotting the right market niche to convincing customers that yours is a service they need. Nico joined me on Inside Intercom this week, where we discussed everything from the three stages of company growth to how growing companies can address new markets.

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

Userpilot

OCTOBER 10, 2022

Is your product marketing strategy lacking inspiration? How about some product marketing examples? In this article, we consider 10 SaaS product marketing examples. How did their product marketing strategy put their audience first? What is product marketing? How did they successfully communicate value?

Feedback Software 87

Feedback Software Research Software Product Research User Testing 87

Product Innovation Educators

FEBRUARY 27, 2023

How product managers can get market-driven data to make product decisions quickly This episode is sponsored by PDMA, the Product Development and Management Association. This speaker spoke on the Three ways to escape gut-feeling and boost innovation rapidly to markets. It’s a method for market-driven analysis.

Feedback Software 100

Feedback Software Marketing Data Visualization Customer Experience 100

Messages that Matter

DECEMBER 13, 2018

Is there a disconnect between your marketing team and sales? Do sales team members love your presentations or do they complain about them? What about the leads you create? Do they jump all over them? I have been asking sales consultants for the last month whether they have ever worked with a B2B software company […]

Positioning 40

Positioning Marketing B2B Consulting 40

Userpilot

OCTOBER 11, 2021

Have you tried including SaaS marketing best practices in your SaaS marketing strategy and accelerate product growth ? Effective SaaS marketing strategies can be hard to pull off if you don't know where to start, but I'm here to help. What is SaaS marketing? How is SaaS marketing different?

Feedback Software 106

Feedback Software User Testing Product Research Customer Experience 106

Product Management University

JANUARY 17, 2024

If you follow the exact same process before you build any features, you’ll make the customer on-boarding process exponentially easier, not to mention product positioning and sales demos. Product managers, if you’re reading this, take notice of the how-to approach laid out above. Here’s why. It’s the ultimate acceptance test.

User Testing 130

User Testing Demo Events Positioning 130

Intercom, Inc.

DECEMBER 10, 2018

All your messaging is marketing, both before and after the sale. So in-app marketing is especially key to engaging and retaining the users you’ve worked so hard to acquire. This guide is for marketers interested in learning more about the tools of the trade and the various types of in-app marketing – and the ways to use them.

Feedback Software 137

Feedback Software Analytic Tools User Testing Marketing 137

Lenny Rachitsky

MARCH 31, 2024

Beyond academia, he’s a sought-after keynote speaker and consultant, guiding presenters from IPO road shows to prestigious platforms like TED, the World Economic Forum, and the United Nations. Detailed imagery: Picture yourself confidently delivering your presentation and receiving positive feedback.

Feedback Software 77

Feedback Software Research Software Customer Feedback User Testing 77

Userpilot

DECEMBER 20, 2022

How can you use marketing funnel KPIs to ensure success at every stage of the funnel? This makes it crucial for them to map their marketing efforts based on the customer journey and grow the business efficiently. A marketing funnel helps you understand your customers in-depth and develop effective marketing strategies.

Feedback Software 90

Feedback Software Analytic Tools Customer Experience Customer Satisfaction 90

Product Management University

JUNE 20, 2017

If you’re going to dominate your market, you have to make the customer organization measurably better at their business, from the top down. There are seven legs in the race for market leadership. Market & Product Strategists. Marketing & Sales Enablement. It’s like relay race.

Customer Experience 100

Customer Experience Marketing Customer Feedback Leadership 100

Intercom, Inc.

APRIL 29, 2021

Just ask any content marketer – they would rather have the resources and the time to focus on both, because to build a strong marketing brand, you need an approach that covers both the awareness and the acquisition. Blog articles, podcasts, ebooks, and videos have been the bread and butter for content marketers for a long time now.

Marketing 118

Marketing Onboarding KPIs B2B Feedback Software 118

UX Planet

APRIL 1, 2024

Overconfidence bias The tendency for someone to be overly confident in their own abilities, such as marketing, prototyping, or coding, than is objectively reasonable. Framing effect People react differently to a particular choice or decision depending on how it is presented or “framed.” Overconfidence bias. Image by Texas McCombs.

User Testing 89

User Testing Product Research UX Presentation 89

The Product Coalition

JUNE 13, 2019

Sure, there are some junior positions out there that can be reached with a few months’ experience and a prestigious certification. However, most of the time professionals who undertake the transition aim to build the following story with their resume: their gradual acquisition of product skills across different positions and functions.

Positioning 60

Positioning Technical Review Product Management Product Manager 60