Userpilot

JUNE 9, 2023

Are you struggling with segmenting onboarding messages for your customers? So let’s check out some ways of segmenting onboarding messages to tailor product communication to individual needs. What is segmenting onboarding messages? Why should you segment customers to send in-app messages?

Messaging 69

Messaging Feedback Software Product Research Customer Feedback 69

The Product Cafe

MARCH 24, 2024

☕ All About Product Messaging Many businesses rush to launch their products, often overlooking the significant role of product messaging. If you find yourself in this situation, revisiting and refining your messaging strategy immediately is crucial. Product messaging can be tricky to get right.

Messaging 52

Messaging User Testing Feedback Software Customer Feedback 52

Userpilot

APRIL 16, 2024

In SaaS, a product experience strategy provides the building blocks for making customers stay, engage with your app, and eventually become loyal advocates for your product. So what strategies can help you elevate the user experience? Implement your product experience strategy by developing an execution plan with a timeline.

Data Visualization 86

Data Visualization User Testing Customer Experience Analytic Tools 86

Userpilot

APRIL 3, 2024

PLG and SLG differ in focus: PLG centers on product appeal for growth, while SLG relies on sales strategies and personal interactions. ” Analyze direct and indirect competitors’ successes and failures, refining your strategy to enhance your product’s market position.

Analytic Tools 83

Analytic Tools Feedback Software Customer Experience Onboarding KPIs 83

Userpilot

MARCH 21, 2022

An in-app messaging campaign is at the heart of product communication software when it comes to helping new users navigate. Even so, crafting an effective in-app messaging strategy can be challenging. Conversely, creating relevant and timely in-app messages could increase retention and growth. What is an in-app message?

Feedback Software 93

Feedback Software Messaging User Testing Customer Feedback 93

Userpilot

MARCH 21, 2024

But what strategies can you follow to boost product engagement at every stage of their journey? Let’s explore the customer lifecycle, its role in SaaS, and the key strategies to enhance each stage of the cycle. Once you understand how the cycle works, you need to learn good strategies you can apply.

User Testing 94

User Testing Analytic Tools Research Software Feedback Software 94

Userpilot

NOVEMBER 2, 2023

You will also learn how to choose the right growth strategy for your SaaS and how to leverage marketing-led growth to achieve your business goals. TL;DR Marketing-led growth is a strategy that relies on marketing efforts to drive product growth and retain users. Most companies use all 3 strategies to some extent.

Feedback Software 89

Feedback Software Analytic Tools Research Software User Testing 89

Userpilot

DECEMBER 11, 2022

Is your B2B Product Marketing strategy working for you? By the end of this article, you’ll better understand B2B marketing, the marketing strategies, and tactics available to you, as well as, how to implement a B2B marketing strategy. Book a demo today to learn how! What is B2B Product Marketing?

B2B 93

B2B Feedback Software Product Marketing Customer Experience 93

Userpilot

MARCH 20, 2024

You can implement many software monetization strategies in your product, but picking the right one can be a challenge. In-app advertising provides revenue without charging users and should be paired with lead-generation strategies to increase revenue. Book a demo now. What is a monetization strategy?

Analytic Tools 59

Analytic Tools Feedback Software Data Visualization Strategy 59

Userpilot

NOVEMBER 22, 2021

When it comes to feature adoption , free trials and product demos are two tactics that companies commonly use to acquire new users. In this article, we’re going to go over the benefits of each approach as well as explore how using both free trials and demos can benefit most SaaS companies. What is a free demo?

Demo 95

Demo Feedback Software User Testing Customer Experience 95

Userpilot

MARCH 9, 2022

Product communication through in-app messaging is crucial, as it can influence user behavior or promote a new feature. Here are some examples of in-app messaging that will help you make the most of personalized messages and help users feel like you care about their job-to-be-done or JTBD. What is in-app messaging?

Feedback Software 84

Feedback Software Messaging Customer Feedback Customer Experience 84

Userpilot

APRIL 18, 2023

But how do you create a customer success strategy that works? In this article, we’ll show you how to build an effective customer success strategy that drives SaaS growth. A customer success strategy is beneficial to increase customer retention, boost customer lifetime value, expand WOM , and enhance your product experience.

Feedback Software 91

Feedback Software Analytic Tools Customer Experience User Testing 91

Userpilot

MARCH 25, 2022

A continuous message testing process is essential for getting the most out of your product marketing efforts. As a marketer, you should create strategies that relate to prospective buyers and convert them into paying customers. In this post, you’ll discover the importance of message testing and how to get it right.

User Testing 90

User Testing Product Research Messaging Data Visualization 90

Userpilot

JANUARY 18, 2023

With so many product marketing strategies floating around the SaaS world, it can be hard to identify the right one. Simplifying the onboarding experience , personalizing the journey based on the JTBD, and optimizing in-app messaging can all boost your product-led growth rate. What is PLG strategy? What is product-led growth?

Analytic Tools 88

Analytic Tools Feedback Software Onboarding KPIs Marketing 88

Userpilot

NOVEMBER 19, 2023

This article answers your questions with proven cross-selling strategies and examples from top SaaS companies. Strategies and best practices to effectively cross-sell SaaS customers: Identify best cross-selling opportunities across the customer journey using path analysis. Book a demo to explore more. What is cross-selling?

Analytic Tools 75

Analytic Tools Feedback Software Data Visualization Reporting Tools 75

Userpilot

OCTOBER 31, 2023

This article explores 15 strategies to help you achieve that. TL;DR A free trial is a sales strategy that allows prospective customers to use your product for a limited time. Types of free trial models in SaaS: opt-in and opt-out free trials, freemium , free trial after a demo, and free trial with gamified extensions.

Feedback Software 78

Feedback Software Research Software User Testing Onboarding KPIs 78

Userpilot

SEPTEMBER 4, 2023

TL;DR Psychographic segmentation is a marketing strategy that divides the market into smaller groups based on personality traits, lifestyle, social class, attitudes, interests, and values. To learn more about that and how its advanced segmentation feature can help you better connect with users, book a demo today.

Product Research 81

Product Research Data Visualization User Testing Research Software 81

Userpilot

SEPTEMBER 14, 2023

It’s important to define and execute a clear user segmentation strategy for a number of reasons: customer segmentation helps you personalize in-app experiences, improve retention , and drive product success. Finally, you can launch targeted experiments to figure out the impact of in-app messaging on different user segments.

Customer Experience 87

Customer Experience Analytic Tools User Testing Feedback Software 87

Userpilot

NOVEMBER 16, 2021

Here at Userpilot , we’re seeing more and more SaaS companies using in-product messaging as a way to communicate quickly and efficiently with their customers. In-product messaging displays to your customer inside your product while they are using it. A definition of In-Product Messaging. Not really, no. Not really, no.

Feedback Software 88

Feedback Software Messaging Onboarding KPIs Customer Communications 88

Userpilot

JANUARY 9, 2023

As the digital landscape gets increasingly crowded, with more brands fighting for the same customers and target audience, a micromarketing strategy may be just what you need. How can you implement your first micromarketing campaign strategy in your SaaS? What will your positioning and messaging strategy be?

Research Software 84

Research Software User Testing Strategy Customer Experience 84

Intercom, Inc.

OCTOBER 5, 2018

But a sound retention strategy is actually one of your most powerful levers to grow your business by creating loyal customers. Whether they are totally inactive or just not taking full advantage of your product, messages like these will prevent them jumping ship as soon as something cheaper or shinier comes along.

Customer Experience 199

Customer Experience Strategy Embedded Analytics Messaging 199

Userpilot

APRIL 10, 2023

Apart from offering delightful products, these companies have managed to successfully leverage their freemium strategy to drive product growth. TL;DR A freemium strategy is based on a free plan that offers limited functionality or usage for unlimited time. Want to see how Userpilot can help you execute your freemium strategy?

Feedback Software 76

Feedback Software Analytic Tools User Testing Strategy 76

Userpilot

MAY 2, 2024

TL;DR Customer retention refers to the strategies and tactics used to build strong customer relationships and encourage them to continue using the product. Create an omnichannel engagement strategy to deliver a consistent experience across all customer touchpoints. Book the demo! What is a customer retention strategy?

Data Visualization 86

Data Visualization User Testing Customer Feedback Analytic Tools 86

Userpilot

MARCH 18, 2022

Your product messaging should attract the right audience and help them see your product as the perfect solution to their problems. In this blog post, we will discuss how you can build your product messaging, five great product messaging examples, so you can better communicate your brand value and attract the right audience.

Research Software 52

Research Software Feedback Software Messaging User Friction 52

Userpilot

JUNE 20, 2023

Cultivating user trust is critical to the success of any long-term product strategy. It also explores 15 strategies that help UX designers build trust in potential users. Some effective strategies for building user trust include: Mapping the customer journey to understand the difficulties users face as they progress through your app.

User Testing 88

User Testing Customer Feedback Customer Experience UX 88

Userpilot

APRIL 12, 2023

What’s a user adoption strategy? TL;DR A user adoption strategy is a plan for user education and onboarding so that they progress smoothly toward activation and adoption. TL;DR A user adoption strategy is a plan for user education and onboarding so that they progress smoothly toward activation and adoption.

Analytic Tools 98

Analytic Tools Feedback Software User Testing Customer Feedback 98

Userpilot

APRIL 29, 2024

This improves satisfaction, retention, and brand loyalty , and improves the performance of marketing strategies. Book the demo to find out more! Try Userpilot and Take Your Customer Engagement to the Next Level Get a Demo 14 Day Trial No Credit Card Required What is segmentation? Segmentation survey built in Userpilot.

Analytic Tools 83

Analytic Tools Research Software Feedback Software Product Research 83

Userpilot

APRIL 29, 2024

In this article, we examine what makes SaaS renewal management so important and explore renewal strategies for preventing customer churn and increasing upsells. A good SaaS renewal strategy helps drive customer retention , increases the customer lifetime value , and improves your monthly recurring revenue. Let’s dive right in!

Feedback Software 78

Feedback Software Onboarding KPIs Data Visualization Customer Feedback 78

Userpilot

JULY 31, 2023

Looking to power up your retention marketing strategy? This article will show you practical strategies to crack the customer retention code and maintain sustainable recurring revenue. The right customer retention strategy will: encourage repeat purchases, create loyal customers, and improve your retention rate.

Feedback Software 89

Feedback Software Analytic Tools Data Visualization Customer Feedback 89

Userpilot

MAY 5, 2022

There are several reasons why a SaaS business will choose a micromarketing campaign over traditional marketing strategies to engage existing users and attract new ones. Trigger contextual in-app micromarketing prompts with relevant messages for each user segment. Book a Userpilot demo with our team and get started!

Research Software 91

Research Software User Testing Customer Experience Data Visualization 91

Userpilot

NOVEMBER 8, 2022

Your product go-to-market strategy is the final ingredient for any successful product launch. It is a small but prominent element that drives every other component of your marketing strategy. This article covers all you need to know to create a solid GTM strategy for your SaaS startup or B2B business model.

Feedback Software 83

Feedback Software User Testing Product Research Strategy 83

Userpilot

OCTOBER 10, 2022

Is your product marketing strategy lacking inspiration? How did their product marketing strategy put their audience first? Product marketing involves bringing a product to market and aligning its messaging with customer needs. Product marketing involves bringing a product to market and aligning its messaging with customer needs.

Feedback Software 88

Feedback Software Research Software Product Research User Testing 88

Userpilot

JULY 4, 2022

Why should you adopt a customer-led growth strategy in your SaaS? Is it possible to increase user engagement by focusing on a customer-led growth strategy and hit the metrics you are hoping for? In this article, we’ll be discussing the customer-led growth strategy, why it is so effective, and how you can implement it in SaaS companies.

Feedback Software 114

Feedback Software Analytic Tools Customer Feedback Customer Experience 114

Userpilot

DECEMBER 19, 2022

However, getting the attention of your target customers with B2B marketing strategies is a lot harder. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level! B2C marketing.

B2B 97

B2B User Testing Research Software Analytic Tools 97

Userpilot

JANUARY 23, 2024

Product positioning strategies are not only a marketing tactic but a survival strategy. In this article, we’ll go over product positioning definitions and their types, then go over our process for creating a product positioning strategy that gets positive user feedback. Why are product positioning strategies important?

Feedback Software 52

Feedback Software Research Software Analytic Tools Positioning 52

Userpilot

OCTOBER 11, 2021

Have you tried including SaaS marketing best practices in your SaaS marketing strategy and accelerate product growth ? Effective SaaS marketing strategies can be hard to pull off if you don't know where to start, but I'm here to help. Let's look at some SaaS marketing strategy best practices. #1 Not necessarily.

Feedback Software 107

Feedback Software User Testing Product Research Customer Experience 107

Userpilot

AUGUST 2, 2023

A data-driven email marketing strategy helps to personalize subject lines, increase clickthrough rates, and improve customer retention by re-engaging inactive users. Perform A/B testing to see which subject lines and messaging improves metrics. Book a demo now. Why is a data-driven email marketing strategy important?

Data Visualization 83

Data Visualization Analytic Tools Customer Experience User Testing 83