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Creating An Enterprise SaaS Marketing Strategy

Userpilot

Pair that with in-app communication and you’ve got a pretty good marketing strategy. We’re going to teach you how to craft a marketing strategy made for the enterprise sales cycle so you can adapt your sales process. How is enterprise SaaS marketing different compared from acquiring and retaining users for an SMB?

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The Most Hands-on Guide for SaaS Go-to-Market Strategy and Product Launch Plans

Usersnap

Whether you’re still validating your SaaS product idea or launching a new feature to an existing product line, thinking about your Go-To-Market Strategy is always relevant. In fact, iterating your strategy and improving each feature Go-To-Market plan as you grow and receive customer feedback is even more important. Let’s dive in!

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How to Cross the Chasm & Scale Your SaaS

Userpilot

There are five segments in the technology adoption lifecycle: Innovators; Early adopters; Early majority; Late majority; Laggards; Some strategies to crossing the chasm include: Create a buzz to help attract the right technology enthusiast to your product early. Book a demo now. What is the chasm?

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How to use in-app messaging to retain your best customers

Intercom, Inc.

In-app messaging is a key component of a strong customer engagement strategy – one that reaches users at the right place, at the right time, and is consistent across platforms. Their ability to be leveraged for both web and mobile applications make them a key component of a cohesive marketing and support strategy. Provide an easy exit.

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How to Sell Software to the Masses: Use Sales

Business of Software Conference

Give good demos. Outbound Calls Depending on your product, making outbound sales calls can have a big impact on your customer acquisition numbers. That being said, outbound sales calls aren’t for everyone. The Keys to Effective Sales Emails So, what makes a sales email strategy effective? Give good demos.

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Sales Hacker?s Max Altschuler on selling more with less

Intercom, Inc.

I hosted Max on our podcast, where he shares the strategies he’s used to grow Udemy and Sales Hacker, hiring tips for sales teams, and much more. It was really about testing our ideal customer profile religiously, figuring out what category would pick up the fastest, and who the early adopters were. Are you doing outbound?

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Customer Success Models: How to Choose the Right One for Your SaaS?

Userpilot

Book the demo! How to select the right model for your customer success strategy? Now that we know the differences between the 3 customer success strategies , let’s look at the factors to consider when choosing one for your business. The choice should also reflect customer preferences. What is a customer success model?